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Direct Marketing Manager Jobs in Springfield, IL

Superior Star

District Manager

Petersburg, IL · On-site

Drive sales through effective execution of restaurant standards and marketing initiatives. Delegate ... Developing Direct Reports and Others - provide honest feedback to team members, actively coaching ...

Little Caesars

Store Manager

Springfield, IL · On-site

$51K - $58K/yr

... marketing events, and in-store promotions that result in increased sales. Nature & Scope The ... During each shift, they motivate, direct and coach colleagues to work proficiently at their ...

Little Caesars

Store Manager

Springfield, IL · On-site

$51K - $58K/yr

... marketing events, and in-store promotions that result in increased sales. Nature & Scope The ... During each shift, they motivate, direct and coach colleagues to work proficiently at their ...

Sonic Drive-In

General Manager

Taylorville, IL · On-site

Recruit, interview, hire, onboard, train, manage, direct, coach, lead, schedule, assign, discipline ... Develop, implement, and manage action plans regarding local marketing and business performance

State of Illinois

Division Manager

Springfield, IL · On-site

$10K - $12K/mo

General Administration/Business Marketing/Labor/Personnel Bilingual Option: None Salary ... Subject to administrative approval by the Director of the Officce of Mines and Minerals and in ...

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All JobsDirect Marketing JobsDirect Marketing Manager JobsDirect Marketing Manager Jobs in Springfield, IL

Direct Marketing Manager information

See Springfield, IL salary details

$37.7K

$58.4K

$98.1K

How much do direct marketing manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for direct marketing manager in Springfield, IL is $58,443.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,600.00 and $66,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What job categories do people searching Direct Marketing Manager jobs in Springfield, IL look for?

The top searched job categories for Direct Marketing Manager jobs in Springfield, IL are:

What cities near Springfield, IL are hiring for Direct Marketing Manager jobs?

Cities near Springfield, IL with the most Direct Marketing Manager job openings:

Direct Marketing Manager jobs near you

District Manager

Superior Star

Petersburg, IL • On-site

Full-time

Re-posted 10 days ago

Job description

Description:
RVP Job Description-
Region Vice President's develop a team of general managers dedicated to delivering great guest experiences and profitable top-line sales. They are responsible for the overall operation of each restaurant according to Hardee's / Carl's Jr. standards.
Responsibilities Include:
Promote a team environment by fostering respect, providing coaching and feedback, recognizing achievements, resolving employee concerns, and communicating effectively. Hire, train, and develop the right people and plan staffing levels to meet guest and business needs. Continuously learn while passing on knowledge and skills to help others develop and grow. Hold themselves and team accountable for responsibilities and results.
Ensure each restaurant holds guests as highest priority and role model exceptional guest service. Lead by example and promote an environment where there is a sense of urgency to satisfy guests. Ensure Brand standards and systems are executed. Engage and empower the team to develop solutions that drive business results.
Drive sales through effective execution of restaurant standards and marketing initiatives. Delegate and lead processes to control labor costs, food costs, and cash. Ensure the safety and security of the team and guests through a focus on preventative maintenance and cleanliness. Analyze the restaurant environment and business results to identify opportunities and action plans with their team to set and achieve goals. Comply with all restaurant, Brand, and franchisee policies.
Qualifications:
Skills
Able to clearly express oneself verbally and in writing (English)
Math and financial management
Restaurant, retail, or supervisory experience
At least 18 years of age (where applicable)
High school diploma (or equivalent)
Required Competencies
Guest Focus - anticipate and understand guests' needs and exceed their expectations.
Passion for Results - set compelling targets and deliver on commitments.
Problem Solving and Decision Making - make good decisions based on analysis, experience and judgment.
Building Effective Teams - get the right people in the right places, enabling them to make decisions and celebrate success as a team.
Conflict Management - use interpersonal skills to confront tough issues and resolve disagreements constructively.
Developing Direct Reports and Others - provide honest feedback to team members, actively coaching and supporting them to achieve personal and professional goals.
Superior Star is an EOE
Requirements:
Hardee's or Carl's Jr experience preferred.

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