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Direct Marketing Manager Jobs in Reston, VA (NOW HIRING)

MTM LLC

Assistant Marketing Manager

Reston, VA · On-site

$40K/hr

The Director of Field Marketing will be responsible for developing and executing strategic ... This role will involve managing a team of field marketing representatives, coordinating with ...

Curbio Inc.

Growth Marketing Manager

Potomac, MD · On-site

Create or direct design for ads, landing pages, and collateral with high standards. * Stand up and ... Experience building and optimizing end-to-end funnels; comfortable with marketing automation/CRM ...

G0549 Politico LLC

Growth Marketing Manager

Arlington, VA · On-site

$100 - $115/hr

We're hiring a Growth Marketing Manager to help drive that growth. Who You Are A collaborative ... Support the Associate Director of Lead Generation & Audience Growth in executing full‑funnel ...

New

Ampcus

Marketing Manager II

Arlington, VA · On-site

Marketing Manager II Ampcus Inc. is a certified global provider of a broad range of Technology and ... Demonstrated ability to influence without direct authority. * Experience with process improvement ...

Cato Institute

Email Marketing Manager

Washington, DC · On-site

$75K - $85K/yr

Reporting to the Associate Marketing Director, the ideal candidate will bring creativity, attention to detail, and expertise in Salesforce Marketing Cloud (Pardot) to manage multi-faceted campaigns ...

Cato Institute

Email Marketing Manager

Washington, DC · Hybrid

$75K - $85K/yr

Reporting to the Marketing Director, the ideal candidate will bring creativity, attention to detail, and expertise in Salesforce Marketing Cloud (Pardot) to manage multi-faceted campaigns aligned ...

Cato Institute

Email Marketing Manager

Washington, DC · On-site

$75K - $85K/yr

Reporting to the Marketing Director, the ideal candidate will bring creativity, attention to detail, and expertise in Salesforce Marketing Cloud (Pardot) to manage multi-faceted campaigns aligned ...

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Direct Marketing Manager information

See Reston, VA salary details

$39.5K

$61.3K

$103K

How much do direct marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for direct marketing manager in Reston, VA is $61,347.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,900.00 and $70,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What are the most commonly searched types of Direct Marketing jobs in Reston, VA?

The most popular types of Direct Marketing jobs in Reston, VA are:

What are popular job titles related to Direct Marketing Manager jobs in Reston, VA?

For Direct Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Direct Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Direct Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Direct Marketing Manager jobs?

Cities near Reston, VA with the most Direct Marketing Manager job openings:

Direct Marketing Manager jobs near you
Infographic showing various Direct Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $61,347 per year, or $29.5 per hour.

Assistant Marketing Manager

MTM LLC

Reston, VA • On-site

$40K/hr

Full-time

Re-posted 17 days ago

Job description

Job description

Our Client leading home remodeling company dedicated to transforming houses into dream homes. With a focus on quality craftsmanship, innovative design, and exceptional customer service, we have established ourselves as a trusted name in the industry. As we continue to expand our operations, we are seeking a dynamic and experienced Director of Field Marketing to lead our marketing efforts in the field.

Position Overview: The Director of Field Marketing will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support sales efforts for our home remodeling services. This role will involve managing a team of field marketing representatives, coordinating with internal departments, and implementing creative campaigns to engage with our target audience effectively.

Key Responsibilities:

  • Develop and execute comprehensive field marketing strategies to increase brand visibility and drive customer acquisition.
  • Lead and mentor a team of field marketing representatives, providing guidance and support to ensure the successful implementation of marketing initiatives.
  • Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities.
  • Identify target markets and develop tailored marketing campaigns to effectively reach and engage with potential customers.
  • Plan and execute promotional events, including trade shows, home expos, and community outreach programs, to showcase our services and generate leads.
  • Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
  • Manage the budget for field marketing activities, ensuring optimal allocation of resources to maximize ROI.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives.
  • Collaborate with the marketing team to develop collateral, promotional materials, and digital content to support field marketing efforts.
  • Build and maintain relationships with vendors, partners, and relevant stakeholders to leverage opportunities for co-marketing and collaboration.

Qualifications:

  • Minimum of 4 years of experience in marketing, with a focus on field marketing, preferably in the home remodeling or construction industry.
  • Proven track record of developing and implementing successful field marketing strategies and campaigns.
  • Strong leadership skills with the ability to inspire and motivate a team towards achieving goals.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • Strategic thinker with analytical capabilities to assess market trends, performance metrics, and competitive landscape.
  • Creative mindset with a passion for innovation and exploring new marketing opportunities.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Proficiency in marketing automation tools, CRM systems, and other relevant software applications.
  • Willingness to travel as needed to attend events, visit project sites, and support field marketing activities.

Job Type: Full-time

Pay: $70,000-$80,000 per year

Work Location: In person