The Opportunityย
We're looking for a Director of Performance Marketing to own and elevate Bamboo's paid and organic media strategy end-to-end. This is a high-impact, senior individual-contributor role for someone who lives at the intersection of data-driven media buying and compelling creative. You will drive customer acquisition across paid search, SEO, digital display, connected TV (CTV/OTT), out-of-home, and direct mail โ with the analytical horsepower to optimize every dollar and the creative instincts to make our brand stand out in a crowded market.ย
Reporting directly to the Chief Digital Officer, you will have meaningful ownership of strategy, budget, vendor relationships, and performance outcomes. You will collaborate closely with our product and analytics teams to build a performance engine that scales.ย
What You'll Doย
Campaign Strategy & Executionย
Architect and execute integrated media strategies across paid search (Google, Bing), SEO, paid social, programmatic display, connected TV (CTV/OTT), out-of-home (OOH), and direct mail.ย
Own end-to-end campaign management: planning, trafficking, optimization, and reporting for all channels.ย
Creative Direction & Developmentย
Run point on creative strategy โ briefing, reviewing, and iterating on ad creative across all formats (search copy, display, direct mail, OOH).ย
Analytics & Optimizationย
Build and own a performance marketing reporting framework: impression share, CPC, CPL, CAC, conversion rates, and ROAS across channels.ย
Run structured A/B tests on copy, audience targeting, bidding strategies, and landing page alignment.ย
Budget & Vendor Managementย
Manage mediaย partners, platform, and vendor relationships (Google, Meta, programmatic DSPs, print vendors, OOH partners)ย as needed.ย
Team & Cross-Functional Leadershipย
What We're Looking Forย
Requiredย
Demonstrated expertise across paid search (SEM), SEO, digital display, connected TV (CTV/OTT), and at least one of OOH or direct mail.ย
Expertise with programmatic DSPs (DV360, The Trade Desk) and CTV/OTT platforms (Hulu, Roku, Amazon Streaming TV) and identity-based targeting.ย
Advanced analytical skills: proficiency in GA4, Google Ads, Excel/Sheets modeling, and performance attribution.ย
Preferredย
Experience in homeowners, auto, or personal lines insurance โ or a closely adjacent regulated financial services vertical (mortgage, banking, health insurance).ย
What Success Looks Likeย
In your firstย 30ย days, you willย understandย our current channel mix and spend efficiency, identify the highest-impact optimization opportunitiesย and establish your reporting cadence. Byย 60 days, you will have implemented a structured testing program, tightened targeting to high-propensity homeowner profiles, and measurably improved CAC or quote-to-bind conversion rates.ย By 90 days, you will fullyย own a multi-channel media mixย strategyย and have built the foundation for sustainable, scalable growth.ย
Salary
Starting at $160,000 annually. Candidate's skills, experience and abilities will be taken into consideration for final offer.