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Direct Mail Jobs in Utah (NOW HIRING)

Conservice

Sales Administrative Assistant

Logan, UT · On-site +1

$16 - $20.75/hr

Execute Account-Based Marketing (ABM) initiatives, including LinkedIn outreach, direct mail, and handwritten card campaigns. * Support implementation and adoption of sales enablement platforms ...

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All JobsDirect Mail JobsDirect Mail Jobs in Utah

Direct Mail information

See Utah salary details

$24.6K

$57K

$98.8K

How much do direct mail jobs pay per year?

As of Jul 26, 2026, the average yearly pay for direct mail in Utah is $57,008.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,600.00 and $74,200.00 per year, depending on experience, location, and employer.

What is the difference between Direct Mail vs Direct Mail Specialist?

AspectDirect MailDirect Mail Specialist
CredentialsNone specific, often marketing or business backgroundMarketing, communications, or related certifications
Work EnvironmentMarketing firms, print shops, or in-house marketing teamsMarketing agencies, print companies, or corporate marketing departments
Industry UsageUsed broadly as a marketing strategySpecialized role focusing on executing and managing direct mail campaigns

While "Direct Mail" refers to the marketing method itself, the "Direct Mail Specialist" is a role responsible for planning, executing, and managing these campaigns. The specialist ensures targeted mailing lists, design, and delivery are optimized for campaign success.

Which job is the best paying at USPS?

The highest-paying jobs at USPS are typically managerial and executive positions, such as Postmaster General and district managers, which can earn six-figure salaries. Among operational roles, maintenance managers and logistics directors also tend to have higher compensation, often supplemented by benefits and overtime opportunities.

How to become a mail processor?

To become a mail processor, candidates typically need a high school diploma or equivalent and should have good organizational skills and attention to detail. On-the-job training is common, and familiarity with mailing equipment and sorting procedures is beneficial. Some positions may require basic computer skills and the ability to lift and handle mail and packages.

What is a direct mail specialist?

A direct mail specialist is a professional responsible for planning, creating, and managing direct mail marketing campaigns. They work with businesses to design mail pieces, develop target mailing lists, and coordinate the production and distribution of printed materials to reach specific audiences. Their goal is to generate customer interest, increase sales, and build brand awareness using physical mail as a marketing channel. They often analyze campaign results to optimize future mailings and ensure compliance with postal regulations.

How much does direct marketing pay?

Salaries for direct mail specialists or direct marketing roles typically range from $40,000 to $70,000 annually, depending on experience, location, and company size. Entry-level positions may start lower, while experienced professionals or managers can earn higher wages, often supplemented with bonuses or commissions based on campaign performance.

What are the key skills and qualifications needed to thrive as a Direct Mail Specialist, and why are they important?

To thrive as a Direct Mail Specialist, you need expertise in marketing strategy, data analysis, and campaign management, usually supported by a background in marketing or communications. Familiarity with customer relationship management (CRM) systems, direct mail automation tools, and postal regulations is important. Strong project management, attention to detail, and communication skills help coordinate with vendors and ensure campaign accuracy. These skills ensure effective targeting, cost efficiency, and successful execution of direct mail campaigns that drive customer engagement.

What are some common challenges faced by professionals working in direct mail campaigns, and how can they be addressed?

One of the main challenges in direct mail is ensuring your message stands out amid a crowded mailbox and yields a measurable ROI. Professionals often need to balance creativity in design with data-driven targeting to maximize response rates. Addressing these challenges involves staying current with postal regulations, leveraging customer data for personalized content, and continuously testing different formats and offers. Collaborating closely with graphic designers, copywriters, and data analysts is also essential for creating effective campaigns that resonate with the target audience.

Do direct mailers still work?

Direct mail remains an effective marketing tool for direct mail professionals, especially when targeted and personalized. While digital marketing has grown, many businesses still use direct mail to reach specific audiences, and it can achieve high response rates when combined with data analysis and creative design.
What are the most commonly searched types of Direct Mail jobs in Utah? The most popular types of Direct Mail jobs in Utah are:
What are popular job titles related to Direct Mail jobs in Utah? For Direct Mail jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Direct Mail jobs in Utah look for? The top searched job categories for Direct Mail jobs in Utah are:
What cities in Utah are hiring for Direct Mail jobs? Cities in Utah with the most Direct Mail job openings:
Direct Mail jobs near you
Infographic showing various Direct Mail job openings in Utah as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 10% Part Time, and 6% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $57,008 per year, or $27.4 per hour.
Director of Performance Marketing

Director of Performance Marketing

Bamboo Insurance

Midvale, UT

Full-time

Posted 13 days ago

Job description

The Opportunity 

We're looking for a Director of Performance Marketing to own and elevate Bamboo's paid and organic media strategy end-to-end. This is a high-impact, senior individual-contributor role for someone who lives at the intersection of data-driven media buying and compelling creative. You will drive customer acquisition across paid search, SEO, digital display, connected TV (CTV/OTT), out-of-home, and direct mail — with the analytical horsepower to optimize every dollar and the creative instincts to make our brand stand out in a crowded market. 

Reporting directly to the Chief Digital Officer, you will have meaningful ownership of strategy, budget, vendor relationships, and performance outcomes. You will collaborate closely with our product and analytics teams to build a performance engine that scales. 

What You'll Do 

Campaign Strategy & Execution 

  • Architect and execute integrated media strategies across paid search (Google, Bing), SEO, paid social, programmatic display, connected TV (CTV/OTT), out-of-home (OOH), and direct mail. 

  • Own end-to-end campaign management: planning, trafficking, optimization, and reporting for all channels. 

  • Build channel-specific playbooks and test-and-learn frameworks to continuously improve performance. 

  • Understand our DTC quote funnel to align media strategy with quote start and bind rate goals. 

Creative Direction & Development 

  • Run point on creative strategy — briefing, reviewing, and iterating on ad creative across all formats (search copy, display, direct mail, OOH). 

  • Ensure all creative is on-brand, audience-appropriate, and conversion-optimized. 

  • Translate complex insurance concepts into clear, compelling messaging for homeowners. 

  • Manage creative agency or freelance relationships as needed. 

Analytics & Optimization 

  • Build and own a performance marketing reporting framework: impression share, CPC, CPL, CAC, conversion rates, and ROAS across channels. 

  • Conduct audience segmentation analysis to identify high-propensity homeowner profiles and sharpen targeting. 

  • Run structured A/B tests on copy, audience targeting, bidding strategies, and landing page alignment. 

  • Leverage Google Ads Auction Insights, GA4, and other tools to monitor competitive positioning and uncover optimization opportunities. 

  • Translate data into clear executive-level reporting and actionable recommendations. 

Budget & Vendor Management 

  • Own the performance marketing budget — allocate across channels based on efficiency and growth objectives. 

  • Manage media partners, platform, and vendor relationships (Google, Meta, programmatic DSPs, print vendors, OOH partners) as needed. 

  • Negotiate contracts and hold partners accountable to performance SLAs. 

Team & Cross-Functional Leadership 

  • Collaborate with product, analytics, and technology teams to ensure seamless attribution and conversion tracking. 

  • Partner with the broader marketing function on brand-to-activation balance (media mix strategy). 

What We're Looking For 

Required 

  • 7+ years of performance marketing experience, with at least 3 years at a director or senior manager level. 

  • Demonstrated expertise across paid search (SEM), SEO, digital display, connected TV (CTV/OTT), and at least one of OOH or direct mail. 

  • Expertise with programmatic DSPs (DV360, The Trade Desk) and CTV/OTT platforms (Hulu, Roku, Amazon Streaming TV) and identity-based targeting. 

  • Hands-on experience with Smart Bidding strategies, Performance Max campaigns, and Google Ads API or Data Manager integrations. 

  • Strong creative sensibility — ability to brief and direct agencies, review creative, and write compelling ad copy yourself. 

  • Advanced analytical skills: proficiency in GA4, Google Ads, Excel/Sheets modeling, and performance attribution. 

  • Experience owning media budgets with accountability to CAC and ROAS targets. 

  • Proven ability to build and present executive-level performance reports and strategic recommendations. 

  • Strong project management and vendor management skills. 

  • Thrives in a dynamic, fast-paced environment with the ability to embrace change and continuously reprioritize work to support evolving organizational goals. 

  • Effectively manages multiple priorities while adapting to changing business demands. 

Preferred 

  • Experience in homeowners, auto, or personal lines insurance — or a closely adjacent regulated financial services vertical (mortgage, banking, health insurance). 

  • Familiarity with insurance acquisition funnels, carrier/agent dynamics, or DTC insurance distribution models. 

  • Experience marketing in California and/or Texas consumer markets. 

  • Experience building or scaling a marketing function at an insurtech, fintech, or DTC startup. 

What Success Looks Like 

In your first 30 days, you will understand our current channel mix and spend efficiency, identify the highest-impact optimization opportunities and establish your reporting cadence. By 60 days, you will have implemented a structured testing program, tightened targeting to high-propensity homeowner profiles, and measurably improved CAC or quote-to-bind conversion rates.  By 90 days, you will fully own a multi-channel media mix strategy and have built the foundation for sustainable, scalable growth. 

Salary

Starting at $160,000 annually. Candidate's skills, experience and abilities will be taken into consideration for final offer.

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