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Digital Strategy Manager Jobs in Rochester, MI (NOW HIRING)

Omnicom

Content Manager-3

Birmingham, MI · On-site

Digital Products Job Subfunction: Product Development The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in ...

Shift Digital

Digital Analyst II

Birmingham, MI

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... Delivering data-driven recommendations that support strategic decision-making. Qualifications * 3-5 ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... Delivering data-driven recommendations that support strategic decision-making. Qualifications * 3-5 ...

Pwc

Digital Assets_ Crypto_Director

Detroit, MI · On-site

$155K - $410K/yr

... strategies - Managing strategic client relationships within the financial services sector - Driving innovation through rapid experimentation and embracing change Travel Requirements Up to 60% Job ...

Omnicom

Content Manager

Birmingham, MI · On-site

This role will have oversight for projects related to member websites as well as digital assets under the Digital Strategy team. In addition, this manager communicates and facilitates the activities ...

Omnicom

Content Manager

Birmingham, MI · Hybrid

This role will have oversight for projects related to member websites as well as digital assets under the Digital Strategy team. In addition, this manager communicates and facilitates the activities ...

Omnicom

Content Manager

Birmingham, MI · Hybrid

This role will have oversight for projects related to member websites as well as digital assets under the Digital Strategy team. In addition, this manager communicates and facilitates the activities ...

Deloitte

Strategy & Transformation Manager

Detroit, MI · On-site

$99K - $137K/yr

We identify and implement digital finance solutions, optimize organizational structures, and serve ... As a Manager, Strategy, Growth, and Transformation on the Finance Transformation team, you will be ...

Omnicom

Content Manager

Birmingham, MI · On-site

This role will have oversight for projects related to member websites as well as digital assets under the Digital Strategy team. In addition, this manager communicates and facilitates the activities ...

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All JobsDigital Strategy JobsDigital Strategy Manager JobsDigital Strategy Manager Jobs in Rochester, MI

Digital Strategy Manager information

See Rochester, MI salary details

$60.8K

$102.8K

$154.6K

How much do digital strategy manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for digital strategy manager in Rochester, MI is $102,840.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,900.00 and $125,200.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What job categories do people searching Digital Strategy Manager jobs in Rochester, MI look for?

The top searched job categories for Digital Strategy Manager jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Digital Strategy Manager jobs?

Cities near Rochester, MI with the most Digital Strategy Manager job openings:

Digital Strategy Manager jobs near you
Infographic showing various Digital Strategy Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $102,840 per year, or $49.4 per hour.

Digital Communications Manager

Sika AG

Madison Heights, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago

Job description

Company Description
With more than 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries.
Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024.
Job Description
The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social media strategy and performance analytics, maintains brand consistency across all digital channels and content, and supports both internal and external communications efforts. Serving as a creative and strategic partner to cross-functional teams, the position provides expertise in digital marketing, content creation, design, and channel management to elevate Sika's visibility and engagement.
Specific Responsibilities:
  • Develop and execute digital marketing campaigns that drive brand awareness, engagement, and lead generation.
  • Manage key aspects of the Sika USA website, including content updates, and technical support for internal teams.
  • Support Target Market teams with back-end website functions to ensure a cohesive and unified content strategy.
  • Create and execute digital content for Sika's communication platforms.
  • Lead SEO initiatives to maximize website visibility, ranking, and overall performance.
  • Coordinate with newly acquired companies to ensure seamless and successful website transitions and integrations.
  • Oversee Sika's U.S. social media presence using platforms such as Sprout Social or Sprinklr, including approving, scheduling, and optimizing posts in adherence with corporate guidelines.
  • Develop a unified corporate social media content strategy that positions Sika as an industry leader and ensures consistent brand messaging.
  • Review all social content for quality, accuracy, brand alignment, and functionality,
  • Create and publish corporate and brand content across digital channels as needed.
  • Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses to comments, questions, and feedback.
  • Lead monthly analytics reporting, including social media listening, profile and post performance, tag performance, and competitive benchmarking; share insights with marketing teams and leadership.
  • Establish and refine social media strategies, templates, and best practices to ensure consistent execution and ongoing growth.
  • Support paid media initiatives and contribute to the development and management of Employee Advocacy programs.
  • Assist teams with digital asset management (DAM) by supporting media and file uploads and ensuring proper organization.
  • Provide support for digital platforms, including Unbounce (landing pages), Wistia (video hosting), and Pardot (email marketing).
  • Collaborate on external communications, including the development and distribution of press releases, newsletters, and internal stories.
  • Support email marketing campaigns and announcements through Pardot, ensuring accuracy and brand consistency.
  • Ensure all communications reflect a consistent voice, tone, and messaging that align with Sika's brand standards.
  • Participate in and support broader corporate marketing and communications initiatives and events as needed.
  • Work with third party agencies on campaigns, creatives and videos as needed.

Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 5+ years of experience in digital marketing, social media management, or brand communications.
  • Proficiency in digital tools including Sprout Social or Sprinklr, Pardot, Adobe Creative Suite, Digital Asset Management systems, Adobe Experience Manager, and CMS platforms.
  • Strong copywriting, content creation, and analytical skills.
  • Comfortable managing multiple digital tools and platforms.
  • Ability to manage multiple projects and collaborate across diverse teams.
  • Excellent attention to detail, organization, and brand alignment.

Additional Information
Perks & Benefits
  • 401k with Generous Company Match
  • Bonuses
  • Medical, Dental, and Vision Benefits
  • Paid Parental Leave
  • Life Insurance
  • Disability Insurance
  • Paid time off, paid holidays
  • Floating holidays + Paid Volunteer Time
  • Wellness/Fitness Reimbursements
  • Education Assistance
  • Professional Development Opportunities
  • Employee Referral Program & More!

Sika fosters a culture of entrepreneurship, empowering each individual to make decisions, learn from experiences, and shape their own career path. The safety and well-being of employees are top priorities at Sika, with a strong commitment to open communication and maintaining a safe workplace. In addition, Sika actively contributes to the community and promotes sustainability by giving back, minimizing environmental impact, and embracing social responsibility.
Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.

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