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Digital Strategy Manager Jobs in Rochester, MI (NOW HIRING)

ProActivate

Digital Sales Manager

Troy, MI · On-site

Our Client is searching for a Digital Sales Manager to join their team and work directly with a ... The candidate will work in tandem with the VP of Sales in revenue strategy, expense management ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and ... Writing and providing strategic insight into social media calendars for various clients * Support ...

Omnicom

Content Manager-3

Birmingham, MI · Hybrid

Digital Products Job Subfunction: Product Development The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in ...

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All JobsDigital Strategy JobsDigital Strategy Manager JobsDigital Strategy Manager Jobs in Rochester, MI

Digital Strategy Manager information

See Rochester, MI salary details

$60.8K

$102.8K

$154.6K

How much do digital strategy manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for digital strategy manager in Rochester, MI is $102,840.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,900.00 and $125,200.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What job categories do people searching Digital Strategy Manager jobs in Rochester, MI look for?

The top searched job categories for Digital Strategy Manager jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Digital Strategy Manager jobs?

Cities near Rochester, MI with the most Digital Strategy Manager job openings:

Digital Strategy Manager jobs near you
Infographic showing various Digital Strategy Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $102,840 per year, or $49.4 per hour.

Regional Digital Strategist

The E.W. Scripps Company

Detroit, MI • On-site

$81K - $93K/yr

Full-time

Posted 29 days ago

E.W. Scripps rating

7.9

Company rating: 7.9 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

24th of 76 rated media

Job description

Are you a digital sales expert ready to make a regional impact? Scripps is seeking a Regional Digital Strategist in the Detroit market who will help drive revenue growth by providing expert product knowledge, strategic campaign guidance, and sales expertise across multiple markets. In this hybrid role, you'll be the go-to resource for educating and guiding local digital sales teams, helping them unlock new opportunities and maximize campaign effectiveness.
WHAT YOU'LL DO
  • Drive digital market revenue by increasing digital product campaigns
  • Provide guidance and training on selling designated products
  • Provide campaign guidance and help develop strategy
  • Generate and interpret analytics to determine digital sales campaign effectiveness
  • Identify additional digital sales opportunities such as website development, etc.
  • Monitor market trends and clients' industries to identify opportunities to increase market share
  • Attend and participate in planning and training sessions
  • Other duties as assigned

WHAT YOU'LL NEED
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 5+ years of experience in related field preferred
  • Generally 3+ years digital advertising sales experience
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING
  • Demonstrated sales leadership, advisory or supervisory capacity
  • Full understanding of digital portfolio of products
  • Excellent presentation, public speaking, interpersonal and communication skills
  • Demonstrated record of success in a goal oriented, highly accountable sales environment
  • Must have proven prospecting and closing capabilities
  • Ability to provide guidance on the development of campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
  • The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers
  • Must have good organizational skills and ability to meet deadlines

WHERE YOU'LL LIVE, WORK AND PLAY:
Detroit, Michigan is experiencing a remarkable renaissance, blending its rich automotive heritage with a thriving arts, culture, and innovation scene. As the largest city in Michigan, Detroit offers an affordable cost of living compared to other major metros, with diverse neighborhoods from the historic charm of Corktown to the waterfront beauty of the Detroit Riverwalk. The city boasts world-class museums including the Detroit Institute of Arts, a vibrant music scene that birthed Motown, and professional sports teams across all major leagues.
Food lovers will appreciate Detroit's culinary evolution, from iconic Coney Island hot dogs to innovative farm-to-table restaurants and craft breweries. The city's proximity to the Great Lakes provides abundant outdoor recreation, while downtown's revitalization has brought new energy with entertainment districts, parks, and a growing tech sector. With four distinct seasons and a strong sense of community pride, Detroit offers an exciting place to build your career while being part of a city's inspiring comeback story.
#LI-SM2
#LI-HYBRID
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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