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Digital Strategy Manager Jobs in Wisconsin (NOW HIRING)

Abbott

Digital Health Strategist- Southeast

Madison, WI · On-site

$99K - $198K/yr

Position Overview The Lead Digital Health Strategist plays a leadership role in supporting and ... Support and comply with the company's Quality Management System policies and procedures. * Regular ...

Abbott

Digital Health Strategist- Southeast

Madison, WI · On-site

$99K - $198K/yr

Position Overview The Lead Digital Health Strategist plays a leadership role in supporting and ... Support and comply with the company's Quality Management System policies and procedures. * Regular ...

Abbott

Digital Health Strategist- Southeast

Madison, WI · On-site

$99K - $198K/yr

Position Overview The Lead Digital Health Strategist plays a leadership role in supporting and ... Support and comply with the company's Quality Management System policies and procedures. * Regular ...

SC Johnson

Manager, Digital and Social Media

Racine, WI · On-site

$95 - $130/hr

You'll execute and help evolve our corporate social and digital communications strategy--from governance, editorial and campaign planning to content development, channel management, and supporting ...

Interstate All Battery Center

WI · On-site

$70 - $110/hr

Assists the Digital Experience Manager to drive website strategy and execution across the enterprise * Supports SEO strategy execution through strong project coordination, problem-solving, and ...

New

TOTAL Deutschland GmbH

WI · On-site

$70 - $90/hr

It involves regular interaction with both internal and external stakeholders, including managers ... digital strategy and consistency of solutions. Digital Development Initiatives * Identifying ...

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Digital Strategy Manager information

See Wisconsin salary details

$66.6K

$112.8K

$169.6K

How much do digital strategy manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for digital strategy manager in Wisconsin is $112,773.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,300.00 and $137,300.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What are the most commonly searched types of Digital Strategy jobs in Wisconsin?

The most popular types of Digital Strategy jobs in Wisconsin are:

What are popular job titles related to Digital Strategy Manager jobs in Wisconsin?

For Digital Strategy Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Digital Strategy Manager jobs in Wisconsin look for?

The top searched job categories for Digital Strategy Manager jobs in Wisconsin are:

Digital Strategy Manager jobs near you
Infographic showing various Digital Strategy Manager job openings in Wisconsin as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $112,773 per year, or $54.2 per hour.

Digital Health Strategist- Southeast

Abbott Laboratories

Madison, WI • On-site

$99K - $198K/yr

Full-time

Posted 21 days ago

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Job Description

Position Overview

The Lead Digital Health Strategist plays a leadership role in supporting and promoting health information technology initiatives to assist Organized Customers in improving business outcomes.  In partnership with the account leaders, the leads will work with C/D Suite leaders to identify opportunities for optimizing the many Digital Health technologies (e.g., E.H.R., P.H.M., add-on Solutions) which are currently being used by health system customers in-market. 

Essential Duties

include but are not limited to the following:

  • Act as a technical expert to the account lead and HQ to help them understand application of appropriate Digital Health strategies and use of Digital Health resources.

  • Align EXAS Digital Health capabilities with customer EHR capabilities to appropriately and compliantly advance business outcomes.

  • Exhibit deep and actionable insights about customers and local market dynamics.

  • Assist marketing in developing/proposing new resources/tools for use in-market. 

  • Identify and develop Digital Health market shaping opportunities between EXAS and relevant vendors, influencers, policy makers, customers or multiple stakeholders within key market ecosystems.

  • Assist marketing in monitoring external technical and business environment for innovative needs and resources.

  • Provide educational support to the broader EXAS account team regarding Digital Health existing capabilities and emerging trends/implications.

  • Establish relationships with high priority decision makers, Key Opinion Leaders, C-Suite, in health information technology to facilitate access to portfolio products and influence/change to protocols.

  • Work collaboratively with cross-functional team to uncover opportunities, and/or uncover underlying or unexpressed clinical/customer technology needs.

  • Deliver regular business reviews with the Account Team and leadership.

  • Create business plans including, but not limited to opportunity development, strategic account targeting and planning and developing competitive strategies to successfully meet sales goals.

  • Ensures key stakeholders; marketing, lab, medical affairs, market access, and operations, are fully briefed and aligned on relevant business opportunities.

  • Align Exact Sciences HIT capabilities with customer E.H.R. capabilities.

  • Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.

  • Support and comply with the company’s Quality Management System policies and procedures.  

  • Regular and reliable attendance.

  • Ability to travel 50% of working time away from work location, may include overnight/weekend travel.

Minimum Qualifications

  • Associates Degree

  • 10+ years of experience working in health information technology, marketing, or commercial field.

  • Basic computer skills to include Internet navigation, Email usage, and word processing.

  • Ability to meet any requirements set by healthcare facilities for access to those facilities (e.g. vaccination requirements, mask requirements, etc.).

  • Authorization to work in the United States without sponsorship.

  • Demonstrated ability to perform the Essential Duties of the position with or without accommodation.

Preferred Qualifications

  • Strong IT acumen & knowledge of Digital Health platforms and applications.

  • Strong knowledge and understanding of how Digital Health is currently leveraged in US market and within health systems.

  • Demonstrated success in establishing, developing and maintaining relationships; influencing others.


The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.

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