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Programmatic Digital Jobs in Wisconsin (NOW HIRING)

Vendi Advertising

Digital Media Specialist

La Crosse, WI · On-site

$45K - $65K/yr

Job summary The digital marketing specialist will have experience and/or education in building and ... search, social, programmatic display, streaming audio and video, etc.). This position ensures ...

The Digital Ring

Paid Media Specialist

Madison, WI · Remote

Manage paid digital campaigns, focusing on paid search and social, for example: * Google Ads * Facebook Ads Manager * Programmatic/Display Advertising * LinkedIn Ads * Develop and share strategic PPC ...

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Programmatic Digital information

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are popular job titles related to Programmatic Digital jobs in Wisconsin? For Programmatic Digital jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Wisconsin look for? The top searched job categories for Programmatic Digital jobs in Wisconsin are:
What cities in Wisconsin are hiring for Programmatic Digital jobs? Cities in Wisconsin with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Digital & Connected TV Sales Executive

Digital & Connected TV Sales Executive

Morgan Murphy Media

La Crosse, WI • On-site

$150K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

Are you ready to be at the forefront of the digital advertising revolution? At News 8 Now and Phase 3 Digital, we're transforming how local businesses connect with their audiences through cutting-edge digital and Connected TV (CTV) solutions. If you're passionate about leveraging the latest streaming technologies and digital platforms to deliver unparalleled marketing success, this is the career opportunity you've been waiting for!

Why This Role Is Exciting:
As our Digital & Connected TV Sales Executive, you won't just sell ads you'll craft innovative, data-driven campaigns that blend modern streaming platforms like OTT, CTV, and programmatic display with the reach of traditional TV to deliver powerhouse advertising results. You'll be a key driver of growth for local businesses and a vital part of our forward-thinking sales team.

What You'll Own:

  • Lead the charge in digital advertising by building customized, multi-platform campaigns across CTV, OTT, streaming audio, social, and programmatic channels.
  • Discover and connect with new prospects eager to revolutionize their marketing with next-gen digital solutions.
  • Partner closely with our creative and analytics teams to optimize campaigns and deliver measurable success.
  • Blend traditional TV offerings effectively into digital strategies to maximize client impact.
  • Stay ahead of the curve with the latest trends and technologies in digital media.
  • Hit and surpass ambitious revenue targets, reaping the rewards of your success with uncapped commissions.

Who You Are:

  • A proven digital advertising sales pro with deep expertise in CTV/OTT and streaming platforms.
  • Data-savvy and strategic, with a keen understanding of targeting, attribution, and campaign metrics.
  • An exceptional communicator and storyteller who builds strong client relationships through consultative selling.
  • Thrives in a fast-moving, ever-changing media world.
  • Bonus points if you know the La Crosse market or have traditional TV ad experience (not required).

What We Bring to You:

  • Competitive base salary: (based on experience)
  • Unlimited earning potential top sales stars easily exceed $150,000 annually!
  • Monthly cell phone and gas allowances
  • Comprehensive medical, dental, vision, and life insurance benefits
  • Paid time off, holidays, and 401(k) with company match to secure your future
  • A supportive, collaborative culture with ongoing training dedicated to your digital sales growth and career advancement

Ready to Launch Your Digital Media Sales Career?
Step into a future-focused role where you can make a real impact and grow with a leader in local digital advertising. Don't miss this chanceapply now!

Morgan Murphy Media is a progressive and family-owned business that places our highest values on our employees, the workplace culture, and the communities we serve. WKBT is the CBS affiliate proudly serving western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition to offering an array of traditional broadcast channels and award-winning newscasts, we are at the forefront of the digital and on-demand landscape locally through our website and news, weather, and streaming apps.

Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.