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Programmatic Digital Jobs in Wisconsin (NOW HIRING)

Shine United

Ad Operations Manager

Madison, WI · On-site

... of programmatic campaigns * Management of reporting dashboard integrations, other ad tech platform integrations QUALIFICATIONS: * 2+ years agency experience in digital marketing * In-platform ...

Shine United

Ad Operations Manager

Madison, WI · On-site

... of programmatic campaigns * Management of reporting dashboard integrations, other ad tech platform integrations QUALIFICATIONS: * 2+ years agency experience in digital marketing * In-platform ...

The Digital Ring

Paid Media Specialist

Madison, WI · Remote

Manage paid digital campaigns, focusing on paid search and social, for example: * Google Ads * Facebook Ads Manager * Programmatic/Display Advertising * LinkedIn Ads * Develop and share strategic ...

The Digital Ring

Paid Media Specialist

Madison, WI · On-site +1

Manage paid digital campaigns, focusing on paid search and social, for example: * Google Ads * Facebook Ads Manager * Programmatic/Display Advertising * LinkedIn Ads * Develop and share strategic ...

Hanson Dodge

Integrated Media Planner

Milwaukee, WI · On-site

Develop recommendations across paid digital, paid social, search, programmatic, video, display, traditional media, and other relevant channels. * Support organic social planning as needed, including ...

Hanson Dodge

Integrated Media Planner

Milwaukee, WI

Develop recommendations across paid digital, paid social, search, programmatic, video, display, traditional media, and other relevant channels. * Support organic social planning as needed, including ...

Shine United

Data Analyst

Madison, WI · On-site

... Director of Digital Media, Account Service, and creative teams. You'll analyze cross-channel ... Analyze performance data across paid media channels (search, social, programmatic, etc.), owned ...

Shine United

Data Analyst

Madison, WI

... Director of Digital Media, Account Service, and creative teams. You'll analyze cross-channel ... Analyze performance data across paid media channels (search, social, programmatic, etc.), owned ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Wisconsin? For Programmatic Digital jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Wisconsin look for? The top searched job categories for Programmatic Digital jobs in Wisconsin are:
What cities in Wisconsin are hiring for Programmatic Digital jobs? Cities in Wisconsin with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Paid Digital Marketing Intern #677

Paid Digital Marketing Intern #677

Kwik Trip, Inc.

La Crosse, WI • On-site

$15.20 - $20.56/hr

Part-time

Medical, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Kwik Trip rating

7.1

Company rating: 7.1 out of 10

Based on 848 frontline employees who took The Breakroom Quiz

2nd of 48 rated convenience stores

Job description

Already a Kwik Trip Coworker? Follow this link to apply: myapps.kwiktrip.com
Location: Department 677
Shift: Daytime
Experience: None
Pay Range: $15.20 to $20.56
Actual pay will be based on various factors, such as a candidate's qualifications, skills, competencies, proficiency for the role, and internal equity. In addition to base pay, Kwik Trip gives 40% of pre-tax profits back to our coworkers with bonuses ranging from 8-12% of each coworker's gross annual wage depending on company profitability and offers a comprehensive benefits package, including health insurance, 401k, paid time off, and more.
Paid Digital Marketing Intern - La Crosse, WI: Kwik Trip, Inc.'s Marketing department is seeking an intern who will assist with monitoring and maintaining Kwik Trip's paid media campaign development and activation across all social and programmatic channels.
Primary job responsibilities:
  • Assist in managing and optimizing paid media campaigns across various platforms such as Facebook, Instagram, Snapchat, TikTok, Google Ads, and StackAdapt.
  • Utilize ad management tools (e.g., Facebook Ads Manager, Google Ads) to create campaigns, implement optimizations, generate reports, and ensure campaign quality.
  • Collaborate with content creation teams to develop creative content and copy for paid media campaigns and advertisements.
  • Support the management of Kwik Careers' paid media campaign implementation and reporting.
  • Regularly monitor campaign performance and report on key performance indicators (KPIs) to the Paid Media Manager.
  • Conduct competitive analysis and identify industry trends to inform the company's digital strategy.
  • Participate in various Marketing Department projects, including promotions, signage, and other administrative tasks.

Qualifications:
  • Pursuing a degree in Marketing, Business Administration, or a related field.
  • Prior experience in social media or digital marketing is preferred.
  • Familiarity with paid media platforms such as Google Ads, Facebook, Snapchat, and TikTok.
  • Understanding of basic marketing principles and their alignment with paid media strategies.
  • Knowledge of essential digital advertising metrics (e.g., reach, impressions, conversions).
  • Strong problem-solving and project management skills to handle multiple campaigns in a fast-paced environment.
  • Proficiency in MS Office, especially Excel and PowerPoint, for report and presentation development.
  • Exceptional attention to detail and written communication skills.
  • Ability to manage multiple projects and meet deadlines.
  • Analytical mindset with strong Excel skills for quick and accurate data analysis.
  • Capable of working independently and collaboratively to complete tasks and projects.
  • Effective presentation and communication skills for diverse audiences, including upper management.
  • Ability to interpret complex data to evaluate campaign performance, make decisions, and provide recommendations.

Work Schedule: This is a paid, 9-month internship. Hours may vary based on workload. Candidates must be available for up to 20 hours per week during school semesters and up to 40 hours during school breaks. We offer flexibility with school scheduling.
Deadline to Apply: Friday, July 10th
Kwik Trip, Inc. is a family-owned, Midwest company, in operation since 1965. We are dedicated to serving our guests and coworkers while treating everyone like family. Along with our award-winning culture, we are proud to be an Equal Opportunity Employer. Learn more about Kwik Trip and our culture.
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