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Programmatic Digital Jobs in Wisconsin (NOW HIRING)

IQVIA, Inc.

Solution Sales Specialist 3

Milwaukee, WI · On-site

$89K - $249K/yr

The Solutions Sales Executive is responsible for driving new and expansion revenue for IQVIA's digital marketing offerings-including AIM XR, Email, Social, and Programmatic-with hospital and health ...

WRTP|BIG STEP

Marketing Coordinator

Milwaukee, WI · On-site

$41K - $57K/yr

This position executes message strategy, branding, graphic design, public relations, digital ... programmatic reach * Champion and maintain consistent brand standards, graphic design, and ...

Cloudera

Powered by the relentless innovation of the open source community, Cloudera advances digital ... Establish, evolve, and manage the programmatic operating rhythm for the global Applied AI ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Wisconsin?

For Programmatic Digital jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Wisconsin look for?

The top searched job categories for Programmatic Digital jobs in Wisconsin are:

What cities in Wisconsin are hiring for Programmatic Digital jobs?

Cities in Wisconsin with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Solution Sales Specialist 3

IQVIA, Inc.

Milwaukee, WI • On-site

$89K - $249K/yr

Full-time

Re-posted 3 days ago

IQVIA rating

8.1

Company rating: 8.1 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

63rd of 225 rated it services

Job description

The Solutions Sales Executive is responsible for driving new and expansion revenue for IQVIA's digital marketing offerings-including AIM XR, Email, Social, and Programmatic-with hospital and health system clients across the West Coast. This role serves as a product and solution expert, partnering closely with Account Directors and cross-functional teams to identify, qualify, and close marketing-driven growth opportunities within both existing and new accounts.
The ideal candidate brings a consultative mindset, deep understanding of hospital marketing challenges, and the ability to translate data-driven digital solutions into measurable business outcomes for health systems.
Essential Functions:
  • Owns & Achieves growth & revenue targets for assigned digital marketing solutions through a consultative sales approach that solves client business issues.
  • Serve as a subject-matter expert for AIM XR, Email, Social, and Programmatic solutions, with a strong understanding of how these offerings support hospital marketing, referral growth, and service line performance.
  • Partners with Account Directors to develop and execute strategies aligned to client goals and IQVIA growth areas.
  • Collaborates with internal Customer Team to target and validate opportunities for assigned customers / territory across the west coast territory.
  • Builds and maintains strong relationships with client decision makers as well as client influencers of all levels, from marketing leaders to executives.
  • Develops, presents and delivers client proposals and presentations that result in winning sales.
  • As necessary, identifies, coordinates, and manages resources to develop proposals that position IQVIA capabilities & solutions to customers, ensuring solutions meet agreed objectives.
  • Monitors delivery, implementation, and customer satisfaction.
  • Seeks "starburst" expansion opportunities within existing customers to grow revenue opportunities across the IQVIA suite of offerings.
  • As part of the sales process, gathers market and client intelligence and provides strategic feedback to Marketing, Consulting, Service, and Sales to strengthen offerings and capture additional business.
  • May have leadership responsibility with less experienced solutions sales personnel.

Qualifications:
  • To be eligible for this position, you must reside in the same country where the job is located.
  • Bachelor's Degree Required.
  • US Remote with West Coast territory responsibility and ability to travel approximately 25%.
  • 8+ years relevant sales or account management experience with hospital or health system industry experience required.
  • Strong understanding of hospital and health system market dynamics, including marketing, service line growth, and referral development.
  • Deep knowledge of one or more IQVIA specialty products along with subject matter expertise with the ability to connect product capabilities to client needs
  • Familiar with IQVIA offerings and account management.
  • Must be a superior and successful salesperson, have excellent presentation and writing skills, act with a sense of urgency, and be able to work both independently and within a team environment.
  • Must have successful experience identifying and closing new business opportunities and developing positive relationships at all levels of client management and within IQVIA sales, consulting and marketing teams.
  • Must be revenue driven, knowledgeable, consultative, a problem solver, customer focused, creative, resourceful, fast & flexible, team player, organized, and an effective negotiator.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
The potential base pay range for this role, when annualized, is $89,600.00 - $249,600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

What IQVIA employees say

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Benefits

Hours and flexibility

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About IQVIA

Sourced by ZipRecruiter

At IQVIA, we are passionate about helping customers and partners improve results and patient outcomes. Everything we do contributes to this vision for creating a healthier world. In today’s healthcare environment, it’s not only about how much data, information, and technology you have at your fingertips – it’s what you do with it. IQVIA is focused on making intelligent connections for customers across the entire healthcare ecosystem to help you drive healthcare forward. Whether that means partnering with novel technology companies to boost patient engagement, leveraging AI & machine learning to accelerate results, or using decentralized trials to reach the right patients wherever they are – we are always looking for smarter ways to move you forward.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

Durham, NC, US

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