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Digital Strategy Manager information

See Wisconsin salary details

$66.6K

$112.8K

$169.6K

How much do digital strategy manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for digital strategy manager in Wisconsin is $112,773.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,300.00 and $137,300.00 per year, depending on experience, location, and employer.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

What are the key skills and qualifications needed to thrive as a Digital Strategy Manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the highest paying digital job?

The highest paying digital job is often a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology implementation. These positions typically require extensive experience, leadership skills, and expertise in areas like data analytics, cybersecurity, or digital transformation, with salaries often exceeding six figures annually.

How much do digital strategy managers make?

Digital Strategy Managers typically earn a median annual salary between $80,000 and $130,000, depending on experience, location, and industry. Senior roles or those in larger companies can offer higher compensation, often including bonuses and benefits. Strong skills in analytics, marketing, and strategic planning are important for higher earning potential.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze market trends, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

How does a Digital Strategy Manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What degree do you need to be a digital strategist?

A digital strategy manager typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in digital marketing, data analysis, or project management to enhance their skills and career prospects.
What are the most commonly searched types of Digital Strategy jobs in Wisconsin? The most popular types of Digital Strategy jobs in Wisconsin are:
What are popular job titles related to Digital Strategy Manager jobs in Wisconsin? For Digital Strategy Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Digital Strategy Manager jobs in Wisconsin look for? The top searched job categories for Digital Strategy Manager jobs in Wisconsin are:
Digital Strategy Manager jobs near you
Digital Content Manager

Digital Content Manager

Hearst Television

Milwaukee, WI

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

Digital Content Manager

WISN-TV, the ABC affiliate in Milwaukee, WI is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

Responsibilities

  • Manage online content and operations. This includes selecting and writing material for all of our digital platforms
  • Develop and guide execution of strategies to meet digital goals
  • Creatively develop unique content, event coverage and project ideas for all digital platforms
  • Bring urgency, immediacy and real-time strategies to breaking news coverage
  • Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
  • Be a digital advocate in daily editorial meetings and other meetings with station management
  • Coordinate training of all newsroom staff to maximize contributions to all digital platforms
  • Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
  • Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
  • Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
  • Have a great eye for videos with viral potential for all station digital platforms
  • Communicate important metrics concerning digital growth and trends to internal stakeholders 

Requirements

  • Experience with digital content management
  • Must have a working knowledge of digital technology
  • Familiarity with digital analytics
  • Knowledge of Search Engine Optimization
  • Calmly handle breaking news situations
  • Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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