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Digital Program Director Jobs in Miami, FL (NOW HIRING)

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Digital Program Director information

See Miami, FL salary details

$64.6K

$91K

$123.4K

How much do digital program director jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital program director in Miami, FL is $91,017.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,800.00 and $111,400.00 per year, depending on experience, location, and employer.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in Miami, FL? The most popular types of Digital Program jobs in Miami, FL are:
What are popular job titles related to Digital Program Director jobs in Miami, FL? For Digital Program Director jobs in Miami, FL, the most frequently searched job titles are:
What job categories do people searching Digital Program Director jobs in Miami, FL look for? The top searched job categories for Digital Program Director jobs in Miami, FL are:
What cities near Miami, FL are hiring for Digital Program Director jobs? Cities near Miami, FL with the most Digital Program Director job openings:
Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Miami, FL as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $91,017 per year, or $43.8 per hour.

Regional Director, Casino Digital Marketing

180 Seminole Hard Rock Support Services

Davie, FL • On-site

Full-time

Re-posted 25 days ago

Job description

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Seminole Hard Rock Support Services (SHRSS) is seeking a results-driven Regional Director of Casino Paid Digital Marketing to lead strategy, execution and optimization of all paid digital and social campaigns across Seminole Gaming (SGA) properties. In direct partnership with heads of marketing at each property, this leader will be focused on driving gaming acquisition and retention – driving player growth, annual gaming revenue and player loyalty across all our casino and gaming offerings.

The Regional Director of Casino Paid Digital Marketing will also collaborate closely with Hard Rock’s media agency of record to orchestrate complex paid campaigns, enable precise consumer targeting, develop custom attribution models and design consumer journeys that maximize lifetime value. The ideal candidate pairs deep performance-marketing expertise with a strong understanding of the gaming customer and the compliance landscape that governs how we reach them.

Key Responsibilities

  • Serve as the centralized paid media partner to property marketing leads, bringing specialized expertise, strategy, and execution to meet annual gaming revenue goals.
  • Translate property business objectives and micro- and macro-market dynamics into tailored paid media campaigns across all casino and gaming initiatives.
  • Partner with the media agency of record on annual budgeting, planning, and forecasting for casino marketing — establishing budgets, media mix, performance benchmarks, and KPIs.
  • Lead holistic planning for property promotions, events, gaming floor activations, and special offers in coordination with casino marketing teams.
  • Establish an organic-to-paid amplification workflow that extends casino and hotel events, promotions, and offers across paid channels.
  • Oversee the management of paid digital and social campaigns across Google, Meta, TikTok, YouTube, programmatic display, and CTV/OTT.
  • Define player segments, identify high-value player opportunities, and design personalized engagement journeys.
  • Lead first-party data activation across the casino portfolio, integrating Hard Rock's Unity Loyalty Rewards Program to drive member engagement, repeat visitation, and re-engagement of lapsed players.
  • Direct creative strategy and asset development with internal teams and the creative agency of record to ensure relevance to target player segments.
  • Collaborate with CRM, loyalty analytics, and product teams to connect paid acquisition with retention and player-development programs.
  • Align casino campaigns with broader hotel brand and entertainment initiatives, partnering with the Director of Paid Digital & Social.
  • Apply AI and machine learning across campaign strategy, optimization, audience targeting, and predictive player modeling.
  • Ensure compliance with responsible gaming standards, data privacy regulations, and state-level gaming marketing requirements across all digital initiatives.
  • Conduct ongoing competitive benchmarking and platform POVs, staying current on gaming marketing trends, algorithm changes, and emerging technologies.

Qualifications & Experience

  • 10+ years of digital marketing experience, with at least 5 years in casino, gaming, or hospitality marketing
  • Proven track record driving customer acquisition and retention in gaming, casino, sports betting, iGaming, or another regulated, high-velocity consumer industry.
  • Proven track record managing paid digital campaigns at scale across Google Ads, Meta, TikTok, YouTube, DV360, and programmatic channels with measurable ROI
  • Working knowledge of 1P data activation
  • Knowledge of AI and machine learning applications, including their impact on marketing strategy, audience targeting, personalization, optimization, and performance measurement
  • Experience partnering with media buying and creative agencies
  • Expertise of gaming requirements and gaming marketing compliance regulations at the state level
  • Proficiency with campaign reporting and data visualization tools and ability to translate complex data into executive-ready insights
  • Exceptional communication and presentation skills

Work Environment

This position is based at Seminole Hard Rock Support Services headquarters in a professional office environment, with periodic travel to Hard Rock Hotel & Casino properties across the SGA and HRI portfolio.

Pre-Employment Process

Employment with Seminole Hard Rock Support Services requires successful completion of the pre-employment process, including a satisfactory background check and, where applicable, gaming regulatory review.

Equal Opportunity Employer

Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member and welcome applications from people with disabilities. Reasonable accommodation is available upon request for candidates taking part in all aspects of the selection process.