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Digital Program Director Jobs in Layton, UT (NOW HIRING)

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Digital Program Director information

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$61.3K

$86.5K

$117.2K

How much do digital program director jobs pay per year?

As of Jul 6, 2026, the average yearly pay for digital program director in Layton, UT is $86,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,200.00 and $105,800.00 per year, depending on experience, location, and employer.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Layton, UT look for? The top searched job categories for Digital Program Director jobs in Layton, UT are:
What cities near Layton, UT are hiring for Digital Program Director jobs? Cities near Layton, UT with the most Digital Program Director job openings:
Digital Program Director jobs near you
KSL Sports Partnerships Senior Account Executive

KSL Sports Partnerships Senior Account Executive

Deseret Digital Media

Salt Lake City, UT • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

Job description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Who We Are

KSL is Utah's leading local news source across digital and broadcast platforms, delivering trusted, awardwinning journalism through KSL.com and KSLTV. We provide indepth local reporting, investigative journalism, and uptotheminute coverage that serves communities across the state. Committed to being a trusted voice of light and knowledge, KSL helps Utahns stay informed, connected, and engaged with the issues that matter most. Our sports properties - spanning broadcast, digital, audio, and social - offer partners a powerful, integrated way to reach passionate fans at every level of competition.

Position Overview

We are seeking a Senior Sports Partnership Sales Executive - a driven, experienced hunter who will own and grow sports advertising revenue across KSL's full portfolio of sports media assets. This is a dedicated vertical sales role focused exclusively on sports, with the autonomy to prospect, pitch, and close C-suite decision-makers while building meaningful partnerships with professional, collegiate, and high school sports organizations throughout the market.

The ideal candidate is a seasoned seller who understands the sports landscape, thrives on new business development, and can craft integrated, multi-platform proposals that deliver measurable results for clients and sustainable revenue for KSL.

Note: Work configurations are subject to change based on business needs and at company discretion.

  • This position is a hybrid role that requires the employee to sometimes work at our Salt Lake City site. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management.

Products & Platforms You'll Sell

  • KSL Sports Zone- TV programming and broadcast sports inventory
  • KSL TV Sports- Broadcast sports segments, sponsorships, and features
  • KSL Sports Radio- On-air sports programming, live reads, and sponsorships
  • KSLsports.com- Digital display, video, and content sponsorship
  • KSL Sports Podcasts- Pre-roll, mid-roll, and presenting sponsorships across the sports audio portfolio
  • KSL Sports Social Media- Sponsored content, branded integrations, and social campaigns across all KSL sports social channels

What You Will Do:

Primary job duties will include, but are not limited to:

Revenue Generation & New Business Development

  • Serve as theprimary new-business hunterfor KSL's sports sales vertical, consistently building and managing a robust sales pipeline
  • Prospect, qualify, pitch, and close new advertising and sponsorship partnerships with a focus on C-suite and senior-level decision-makers
  • Develop and exceed individual revenue targets through strategic, consultative selling
  • Identify and pursue partnership opportunities with professional sports teams/leagues, collegiate athletic programs, and high school sports organizations in the market

Partnership Development & Strategy

  • Createcustomized, integrated multi-platform proposalsthat combine TV, radio, digital, podcast, and social assets into compelling partnership packages
  • Structure sponsorship and advertising programs that deliver ROI for clients while maximizing KSL sports revenue
  • Develop season-long and annual partnership frameworks that build long-term client relationships and recurring revenue streams
  • Stay current on sports media trends - including streaming, digital measurement, and emerging ad formats - to bring innovative solutions to clients

Client Management & Activation

  • Manage the full sales cycle from initial outreach through contract execution and campaign launch
  • Deliver polished, data-driven presentations and proposals to clients and agencies
  • Collaborate with KSL's marketing, production, digital, and creative teams to ensure flawless campaign execution and partner satisfaction
  • Represent KSL atgames, sporting events, and on-site activationsas needed to support partnerships and strengthen client relationships

Reporting & Forecasting

  • Maintain accurate pipeline reporting and revenue forecasting for the sports vertical
  • Provide regular updates to the Director of Sales on pipeline health, competitive activity, and market opportunities
  • Track and analyze competitive sports media offerings in the market to inform pricing and positioning

Skills and Experience We Are Looking For:

Required Qualifications

  • Minimum 5 years of media sales experience, with a demonstrated track record in sports-related advertising or sponsorship sales
  • Proven success as anew-business hunterwith a history of meeting or exceeding revenue targets
  • Experience selling to and presenting at theC-suite / senior executive level
  • Ability to develop and sellintegrated, multi-platform campaignsacross TV, radio, digital, and social
  • Strong understanding of the professional, collegiate, and/or high school sports ecosystem
  • Proficiency inMicrosoft PowerPoint, Excel, and core business productivity tools
  • Working knowledge ofAI-powered toolsand a willingness to leverage emerging technology to enhance sales effectiveness and client solutions
  • Excellent presentation, negotiation, and consultative selling skills
  • Self-starter mentality - organized, accountable, and able to manage time and priorities independently in a hybrid work environment

Preferred Qualifications

  • Bachelor's degree in Business, Marketing, Communications, Sports Management, or a related field(equivalent professional experience will be considered in lieu of a degree)
  • Experience incorporate partnership saleswith professional or collegiate sports properties
  • Established relationships with advertisers, agencies, and sports organizations in the Utah / Intermountain West market
  • Familiarity with broadcast traffic and CRM systems (e.g., Wide Orbit, Salesforce -we'll train the right candidate on our specific platforms)
  • Experience withevent activations and on-site sponsorship fulfillment

Physical Demands

  • Receive, process, and maintain information through oral and/or written communication effectively.
  • Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time.
  • Sit and/or stand for extended periods of time.
  • Lift, move, and carry up to 40 pounds on occasion.

Compensation

The compensation for this role is commission-focused.Base salary for this role is $55,000, excluding commission payments.

What We Offer You: Check Out Our KSL Benefits!

Employees at KSL can enjoy a broad offering of benefits, including:

  • Robust, affordable medical, dental and vision coverage with no wait period for enrollment
  • Paid leave for new parents under our Medical Maternity and Parental Leave policies
  • Opportunities to apply for tuition reimbursement
  • Paid time off for vacation and sick leave in addition to paid company holidays
  • 401(k) with Company match, fully vested from day one
  • Paid time off for volunteering
  • Employer-funded retirement account, fully vested from day one
  • Employee Assistance Program (EAP) services
  • Access to an entire team of free financial planners
  • Matches on contributions to charitable organizations after one year of service
  • Continuous growth and development opportunities
  • Dynamic team culture that values teamwork, having fun, and collaboration

Why KSL?

  • Dominant local media brand- Utah's most-trusted source for news and sports
  • Full-platform sports portfolio- TV, radio, digital, podcasts, and social all under one roof
  • DMC backing- stability and resources of a global media and communications company
  • Hybrid flexibility- a culture that values results over rigid schedules
  • Growth vertical- you'll be building something, not maintaining the status quo

KSL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.

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