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Digital Program Director Jobs in Layton, UT (NOW HIRING)

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Digital Program Director information

See Layton, UT salary details

$61.3K

$86.5K

$117.2K

How much do digital program director jobs pay per year?

As of Sep 4, 2026, the average yearly pay for digital program director in Layton, UT is $86,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,200.00 and $105,800.00 per year, depending on experience, location, and employer.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Layton, UT look for?

The top searched job categories for Digital Program Director jobs in Layton, UT are:

What cities near Layton, UT are hiring for Digital Program Director jobs?

Cities near Layton, UT with the most Digital Program Director job openings:

Digital Program Director jobs near you

Associate Digital Marketing Director-Owala

Trove Brands

Salt Lake City, UT

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Trove Brands rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It's about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day. 

Job Description

Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies — ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.

  • Own and lead the overall digital marketing strategy for Owala's DTC business, with clear accountability for revenue growth and channel performance.
  • Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
  • Identify scalable growth opportunities and drive innovation across the digital ecosystem.
  • Manage, oversee, and guide a team responsible for:
    • Website Growth & Performance Management
    • Paid Media Strategy & Execution
    • Conversion Rate Optimization (CRO)
    • Email / SMS / Lifecycle Marketing
    • SEO / GEO Strategy & Organic Performance
  • Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
  • Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
  • Monitor attribution models and performance dashboards to continuously refine strategic decisions.
  • Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
  • Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
  • Establish clear KPIs, reporting cadence, and performance standards across all channels.
  • Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
  • Present performance insights, forecasts, and strategic recommendations to senior leadership.
  • Elevate digital marketing from tactical execution to scalable, long-term strategy.

Job Qualifications

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
  • 6–9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
  • Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
    Proven ability to manage and oversee:
    • Website growth and performance initiatives
    • Paid media strategy and execution
    • Conversion rate optimization (CRO) programs
    • Email, SMS, and lifecycle marketing strategies
    • SEO/GEO and organic growth performance
  • Experience managing and developing a team of 3 or more direct reports.
  • Experience owning and optimizing significant digital marketing budgets.
  • Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
  • Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
  • Strategic thinker with strong analytical and leadership skills.
  • Excellent communication and cross-functional collaboration abilities.

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.

Among the many benefits our team members enjoy are:

  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi, Utah.

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