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Digital Program Director Jobs in Callahan, FL (NOW HIRING)

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Digital Program Director information

See Callahan, FL salary details

$59.9K

$84.4K

$114.4K

How much do digital program director jobs pay per year?

As of Aug 9, 2026, the average yearly pay for digital program director in Callahan, FL is $84,418.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $103,300.00 per year, depending on experience, location, and employer.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What cities near Callahan, FL are hiring for Digital Program Director jobs? Cities near Callahan, FL with the most Digital Program Director job openings:

Digital Media Director - Jacksonville Radio

Cox Media Group

Jacksonville, FL • On-site

Other

Re-posted 23 days ago


Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

45th of 76 rated media


Job description

Location: FL-Jacksonville

Job Title:  Digital Media Director - Jacksonville Radio

Position Overview

The Digital Media Director will be responsible for driving digital revenue growth by working with local sellers and developing new direct digital advertising clients in the local market.

In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with our local sales team, sales management, and market management.

CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.

As the subject matter expert your main responsibility will be to drive digital revenue growth.

Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.

The successful individual will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.

Essential Duties and Responsibilities
  • Establishes and executes a revenue strategy that maximizes our assets and revenue potential
  • Uncovers high-potential digital revenue growth opportunities and develops joint execution plans with local sales management
  • Guides sales teams to develop advertising campaigns that are designed around advertiser needs, objectives, and are executed across multiple media platforms
  • Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers
  • Protects, retains, and grows existing CMG digital advertising clients
  • Develops advertising campaigns that drive revenue while driving return on investment for advertisers
  • Reports on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievement
  • Accurately forecasts and reports on digital revenue attainment
  • Facilitates group presentations and face-to-face client sales calls with key advertising clients and advertising verticals
  • Develops, facilitates, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers
  • Identifies and shares best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue
  • Travel required ~ 20%
Minimum Qualifications
  • 3-5 years' experience in Digital Sales Management
  • Demonstrated success in digital and integrated sales, proactively anticipates and provides solutions for customer needs
  • Successful record growing advertising accounts and prospecting for new digital advertising verticals
  • Demonstrated experience working with large and small advertising agencies along with direct clients
  • Ability to management multiple priorities and determine the ones that create the biggest impact to digital revenue
  • Proven experience in taking a concept from ideation to development to implementation
  • Success in selling and management of digital advertising solutions
  • Experience in facilitating client needs assessment, digital sales training programs, and business development
  • Effective communication, interpersonal, and customer service skills
  • Proficient in Microsoft Office products (PowerPoint, Excel, Word); strong knowledge of all forms of social media
  • Valid driver's license and clean driving record
Preferred Qualifications
  • Bachelor's degree in business, marketing, computer sciences or related field
  • IAB Digital Media Sales Certification (IAB DMSC) and Google AdWords Certification

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2264    #LI-Onsite


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