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Digital Program Director Jobs in Massachusetts (NOW HIRING)

Manulife

Digital Marketing Strategist, Manager

Boston, MA · On-site

$92K - $160K/yr

This role is part strategist, part program manager, and part marketing technologist. You'll partner closely with the Director of Digital Marketing Strategy to operationalize targeted, personalized ...

SharkNinja

Director, Performance Media

Needham, MA · On-site

... programs, either within a high-performing in-house team or at a leading performance marketing ... Serve as the organization's subject matter expert on the rapidly evolving digital advertising ...

Mass Digital Health

Director, Sales Programs

Waltham, MA · On-site

$165.40 - $295.60/hr

Build program frameworks that can be deployed globally while enabling flexibility to meet regional ... We value authenticity and want to ensure we're getting to know you--not a digital assistant. To ...

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All JobsDigital Program JobsDigital Program Director JobsDigital Program Director Jobs in Massachusetts

Digital Program Director information

See Massachusetts salary details

$73.7K

$103.9K

$140.9K

How much do digital program director jobs pay per year?

As of Aug 8, 2026, the average yearly pay for digital program director in Massachusetts is $103,928.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,800.00 and $127,200.00 per year, depending on experience, location, and employer.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in Massachusetts? The most popular types of Digital Program jobs in Massachusetts are:
What are popular job titles related to Digital Program Director jobs in Massachusetts? For Digital Program Director jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Digital Program Director jobs in Massachusetts look for? The top searched job categories for Digital Program Director jobs in Massachusetts are:
What cities in Massachusetts are hiring for Digital Program Director jobs? Cities in Massachusetts with the most Digital Program Director job openings:
Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Massachusetts as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $103,928 per year, or $50 per hour.

Director of Public Digital Services

Exec Office of Education

Everett, MA • On-site

Full-time

Posted 24 days ago

Job description

The Executive Office of Education's Information Technology Group (EOE IT) strives to connect and empower communities of learners, from birth to college to the workforce, by building and supporting innovative systems that facilitate positive outcomes for all. We are a diverse team of professionals dedicated to ensuring that the Commonwealth of Massachusetts remains the national leader in education. Agencies in the Education Secretariat include The Children's Trust, the Massachusetts Department of Early Education and Care (EEC), the Massachusetts Department of Elementary and Secondary Education (DESE), and the Massachusetts Department of Higher Education (DHE).
As EOE strives to improve the delivery of IT services, we seek an experienced individual for the role of Director of Public Digital Services. The Director of Public Digital Services leads EOE's public digital service strategy, with a focus on improving how constituents, families, educators, institutions, providers, and agency partners interact with the Education Secretariat's programs and services online.
This role is responsible for proactively partnering with EOE agencies to identify friction in the constituent experience, improve digital service delivery, modernize public-facing platforms, and strengthen the quality, accessibility, usability, and consistency of digital services across the Secretariat. The position oversees the teams responsible for EOE's web presence, Microsoft 365 and SharePoint-based solutions, digital experience design, intake, and related delivery functions.
The Director works closely with agency leadership, EOE IT leadership, the Executive Office of Technology Services and Security (EOTSS), and other secretariats to align digital service priorities with Commonwealth standards, accessibility requirements, and broader technology strategy. The role moves EOE beyond a website-maintenance model toward a proactive, user-centered, service-oriented approach to managing digital platforms and improving the constituent experience.
The primary work location for this role will be at 135 Santilli Hwy, Everett, Massachusetts 02149. The work schedule for this position is Monday through Friday, 9AM to 5PM EST. This position is expected to follow a hybrid model of reporting to work that combines in-office workdays and work from home days as needed. Occasional local travel may be required.
Responsibilities
Set Enterprise Public Digital Services Strategy
  • Define and maintain EOE's Public Digital Services vision, roadmap, governance model, and service standards across agencies in the Education Secretariat.
  • Align digital service priorities with Secretariat policy goals, agency business needs, constituent experience, accessibility requirements, and statewide IT strategy.
  • Establish success measures focused on user outcomes, accessibility, service reliability, operational efficiency, and public trust.
  • Move EOE from a website-focused support model toward an enterprise digital services model that improves the full constituent journey across websites, forms, applications, and support channels.

Lead Public Digital Services Portfolio
  • Oversee EOE's portfolio of public-facing digital services, including websites, applications, digital forms, content platforms, and M365/Power Platform-based services.
  • Partner proactively with agencies to identify pain points, prioritize improvements, and improve how constituents access information, complete transactions, and receive services.
  • Balance new development, modernization, accessibility remediation, platform sustainment, and technical debt reduction across agencies.
  • Ensure public-facing services are accessible, secure, reliable, usable, and aligned with Commonwealth technology standards.

Establish Governance & Service Standards
  • Define and implement enterprise standards for user-centered design, user research, accessibility, service design, content strategy, and digital delivery.
  • Create clear decision frameworks for intake, prioritization, escalation, risk management, and lifecycle ownership.
  • Coordinate with security, architecture, data, infrastructure, applications, procurement, privacy, legal, and communications leaders to ensure digital services are sustainable and well-governed.
  • Use data, user feedback, accessibility findings, and operational performance to guide decisions and improve services over time.

Lead and Develop the Public Digital Services Organization
  • Manage and develop the teams responsible for web services, M365/SharePoint, Power Platform, user experience, product design, digital delivery, and project intake.
  • Build a high-performing, multidisciplinary team culture grounded in accountability, service excellence, accessibility, continuous improvement, and collaboration.
  • Establish clear roles, delivery expectations, career pathways, and professional development opportunities for digital service staff.
  • Strengthen EOE's internal capacity to support agencies to mature their product, UX, and digital service functions.

Act as Executive Advisor & Cross-Agency Partner
  • Advise Secretariat and agency leadership on digital service risks, constituent experience gaps, modernization opportunities, accessibility obligations, and investment priorities.
  • Represent EOE IT in cross-agency, cross-secretariat, and statewide digital initiatives, including partnerships with EOTSS.
  • Translate complex technical, accessibility, delivery, and operational issues into clear executive-level recommendations.
  • Bring constituent needs into statewide technology discussions and translate statewide standards into practical implementation approaches for EOE.

Preferred Knowledge, Skills, and Abilities:
  • 10+ years leading enterprise digital transformation, IT modernization, and public-facing digital services in complex organizations.
  • 5+ years in senior leadership roles managing managers and leading enterprise-scale initiatives.
  • Proven success developing and executing enterprise digital services strategies that improve constituent experiences across websites, applications, digital forms, collaboration platforms, and omnichannel service delivery.
  • Proven experience leading large-scale digital modernization initiatives from strategy through execution, balancing new development, legacy modernization, technical debt reduction, accessibility remediation, and operational sustainability.
  • Strong background building and leading high-performing multidisciplinary organizations, including managers and teams responsible for web services, UX/UI design, product management, Microsoft 365, SharePoint, Power Platform, digital delivery, and project intake.
  • Strong knowledge of Microsoft 365, SharePoint Online, Power Platform, cloud technologies, enterprise collaboration platforms, Agile delivery methodologies, IT governance, portfolio management, and digital service operations.
  • Expertise in user-centered design, digital accessibility (WCAG/ADA), service design, and continuous improvement.
  • Skilled in portfolio management, prioritization, and balancing modernization, sustainment, and technical debt reduction.
  • Experience establishing governance, service standards, KPIs, and performance metrics to improve service quality and operational efficiency.
  • Trusted executive advisor with a proven ability to build partnerships, influence stakeholders, and translate technical concepts into business outcomes.
  • Strong knowledge of cloud technologies, Agile delivery, IT governance, cybersecurity, and enterprise digital platforms.
  • Committed to delivering secure, accessible, and constituent-centered digital experiences that improve public service delivery.

To Apply:
Interested candidates should submit the following with their application:
  • Resume
  • Cover letter outlining your relevant experience and interest in the position

Questions regarding this position should be directed to Taina.Noelsaint@mass.gov
Qualifications:
MINIMUM ENTRANCE REQUIREMENTS:
Applicants must have at least (A) seven (7) years of full-time or, equivalent part-time, professional, administrative, supervisory, or managerial experience in IT administration or IT management, of which (B) at least three (3) years must have been in a managerial capacity.
Comprehensive Benefits
When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package. We take pride in providing a work experience that supports you, your loved ones, and your future.
Want the specifics? Explore our Employee Benefits and Rewards!
An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.
The Commonwealth is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive to apply for this role.

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