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Digital Performance Manager Jobs in Maryland (NOW HIRING)

Hearst

Digital Content Manager

Baltimore, MD · On-site

The Digital Content Manager helps craft and execute the strategy and tactics to achieve our ... Uses analytics and performance data to shape editorial strategy, strengthen coverage and grow ...

Hearst

Digital Content Manager

Baltimore, MD · On-site

The Digital Content Manager helps craft and execute the strategy and tactics to achieve our ... Uses analytics and performance data to shape editorial strategy, strengthen coverage and grow ...

Digital Remedy

Digital Media Coordinator

Hunt Valley, MD · Hybrid

$21.63 - $24.03/hr

Audit, traffic and assign orders and performance questions to the appropriate digital media team ... Conduct weekly pacing checks and proactive management tasks * Resolve issues from internal and ...

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All JobsDigital Performance JobsDigital Performance Manager JobsDigital Performance Manager Jobs in Maryland

Digital Performance Manager information

See Maryland salary details

$38.8K

$96.6K

$149K

How much do digital performance manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for digital performance manager in Maryland is $96,596.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,600.00 and $122,300.00 per year, depending on experience, location, and employer.

What is a digital performance manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.

What are the key skills and qualifications needed to thrive as a digital performance manager?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a digital performance manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What does a digital performance manager do?

A digital performance manager oversees online marketing campaigns to improve digital metrics such as traffic, conversions, and ROI. They analyze data using tools like Google Analytics and optimize strategies across channels like paid search, social media, and display advertising to meet business goals.

What cities in Maryland are hiring for Digital Performance Manager jobs?

Cities in Maryland with the most Digital Performance Manager job openings:

Digital Performance Manager jobs near you
Infographic showing various Digital Performance Manager job openings in Maryland as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $96,596 per year, or $46.4 per hour.

Digital Content Manager

Hearst Newspapers

Baltimore, MD • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Job description

WBAL NewsRadio 1090 and FM 101.5 and 98 Rock, the Hearst-owned radio stations in Baltimore, Maryland are looking for a multi-platform journalist to execute our stations' digital strategy and multimedia content initiatives. The Digital Content Manager is responsible for overall management and direction for all digital content efforts, including our website and social media pages. The Digital Content Manager helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. This is done under the direction of the Digital and Creative Services Director alongside the stations' Program Directors and by working closely with fellow newsroom staff, show producers, as well as promotion and sales staff. The ideal candidate will have a working knowledge of digital technology as well as strong writing and editorial skills. The salary range is 50K-55K.

Job Responsibilities:                                     

  • Manages online content and operations including selecting and writing material for all our digital platforms.
  • Manages team of Digital Content Producers
  • Develops and guides execution of strategies to meet digital goals
  • Creatively develops unique content, event coverage and project ideas for web, mobile and social media
  • Works to develop content during breaking news
  • Works closely with news crews and producers coordinating and producing content for digital platforms
  • Coordinates consistent training of news personnel to contribute to all digital platforms (field gathering and presentation); maximize best practices to involve the whole station as regular contributors
  • Staff leader in leveraging social networks like Facebook, Twitter/X, Instagram, TikTok and YouTube to provide superior coverage and marketing of news.
  • Uses analytics and performance data to shape editorial strategy, strengthen coverage and grow audience engagement.
  • Helps in executing digital sales initiatives

Experience Requirements:

  • Team leadership experience
  • Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred
  • Broadcasting degree or equivalent preferred
  • Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube

Qualifications Requirements:

  • Highly organized
  • Skillful Writer
  • Aggressive content gatherer
  • Detail-Oriented
  • Social Media savvy
  • Works well in stressful situations and with deadlines
  • Good news judgment
  • Desire to win, especially in breaking news situations
  • Team player 
  • Be willing to have a flexible schedule
  • Related experience and/or training considered as well as a combination of education and experience
  • Military training from Defense Information School with experience will be considered
  • Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered

Values in Action

At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits. 

  • Medical | Dental | Vision
  • 401(k) Matching
  • Emotional Wellness Support
  • Paid Time Off
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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