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Digital Optimization Manager Jobs in Seattle, WA

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Digital Optimization Manager information

See Seattle, WA salary details

$16.5K

$105.7K

$186.6K

How much do digital optimization manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for digital optimization manager in Seattle, WA is $105,745.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,100.00 and $130,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.
What are popular job titles related to Digital Optimization Manager jobs in Seattle, WA? For Digital Optimization Manager jobs in Seattle, WA, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Seattle, WA look for? The top searched job categories for Digital Optimization Manager jobs in Seattle, WA are:
Digital Optimization Manager jobs near you

Digital Marketing Specialist

The Advocates - Driggs, Bills & Day

Seattle, WA • On-site, Remote

$75K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago

Job description

Digital Marketing Specialist

Who We Are
The Advocates are a growing personal injury law firm with branches across the United States. We are dedicated to representing victims of accidents with kindness and respect. Our team genuinely cares about and has empathy for the people who seek our help, and we are driven to get them the best results possible.

The PNW branch, headquartered in Seattle, WA, is looking for a driven and mission-oriented Digital Marketing Manager. You would be joining a close-knit group of attorneys, legal assistants, paralegals, and staff who all share a profound dedication to supporting our clients throughout their recovery journeys.

Learn more about us at our website! https://www.advocateslaw.com/

About the Role
The Digital Marketing Specialist will play a vital role within The Advocates' in-house marketing team, collaborating on all aspects of the firm's online marketing efforts. The role's focus will be on building and optimizing paid campaigns to drive leads and increase brand awareness as well as coordinating with the creative team on the publication of new social and web content.

The ideal candidate will have experience with Google Ads, Meta Ads, and Wordpress, along with a strong understanding of Google Analytics and relevant campaign performance metrics.

The Digital Marketing Specialist will report directly to the Director of Marketing.

Responsibilities:

  • Manage and create digital campaigns to drive inbound inquiries from prospective clients
  • Coordinate with the creative team to publish and promote new content for the website as well as social media
  • Report on campaign performance, with an emphasis on acquisition costs
  • Maintain focus on trends related to both the legal industry and search marketing
  • Oversee website updates, A/B testing, landing page optimization, and content enhancements to drive lead generation
  • Implement SEO strategies to improve search engine rankings and organic traffic

Qualifications:

  • 2+ years of experience in digital marketing with a proven track record of successful campaign management (required)
  • Extremely comfortable working with Google Ads, GA4, Meta Ads, Wordpress, and Excel (required)
  • 2+ years of experience within a digital agency (preferred)
  • Associate's degree or higher (preferred)
  • Motivated team player who isn't afraid to ask questions
  • Data driven mindset with the ability to test and refine campaigns
  • Ability to effectively test campaigns, report on results, and implement findings across key markets

Compensation

  • $75,000 - $90,000 a year (based on experience)
  • Health, Dental, and Vision care up to 100% employer paid (Buy up options available)
  • Employee Assistance Program
  • 3 Weeks PTO in your first year, Uncapped PTO in year 3
  • 401(k) matching up to 4% (after 1 year)
  • 50% Paid ORCA transit card

Apply