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Digital Optimization Manager Jobs in Washington (NOW HIRING)

System One

Be Seen First

Database SME

Washington, DC · Remote

$135K - $150K/yr

... digital optimization and modernization program. The overall mission of this program is to modernize ... management · 4+ years of experience using IBM z/OS mainframe operating systems · Strong ...

KME.digital

Digital Marketing Intern

Alexandria, VA

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... Google Ads * Search Engine Optimization (SEO) * Marketing automation (experience with multiple ...

MSD

Digital Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Digital Marketing Manager is responsible for managing the company's digital presence, planning ... Collaborate with SEO/SEM Specialist on SEM. o Web: Drive web strategy with focus on conversions.

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... Google Ads * Search Engine Optimization (SEO) * Marketing automation (experience with multiple ...

Red Edge

Digital Advertising Manager

Arlington, VA

Own accounts and drive budgetary optimization across the full digital advertising ecosystem ... In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the ...

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Own accounts and drive budgetary optimization across the full digital advertising ecosystem ... In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the ...

Red Carrot

Paid Media and Digital Manager

Washington, DC · On-site

$101K - $130K/yr

Paid Media and Digital Manager Level: Journeyman | Work Location: Remote ABOUT THE ROLE Red Carrot ... Conduct light SEO performance monitoring and reporting to inform content and media decisions

Red Carrot

Paid Media and Digital Manager

Washington, DC · On-site

$101K - $131K/yr

Paid Media and Digital Manager Level: Journeyman | Work Location: Remote ABOUT THE ROLE Red Carrot ... Conduct light SEO performance monitoring and reporting to inform content and media decisions

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

Partner on digital PR/Backlinks with reputable scientific publishers, KOLs, and partners; manage ... Optimization: Use tCPA/tROAS and portfolio bidding with guardrails; optimize for CVR, CPC, CPA, and ...

System One

Database SME

Greenbelt, MD · Remote

... digital optimization and modernization program. The overall mission of this program is to modernize ... Ability to manage multiple tasks and meet tight deadlines DESIRED SKILLS: * Bachelor's degree ...

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

Partner on digital PR/Backlinks with reputable scientific publishers, KOLs, and partners; manage ... Optimization: Use tCPA/tROAS and portfolio bidding with guardrails; optimize for CVR, CPC, CPA, and ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Washington

Digital Optimization Manager information

See Washington salary details

$16.4K

$105.2K

$185.7K

How much do digital optimization manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for digital optimization manager in Washington is $105,240.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,700.00 and $129,700.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
What are popular job titles related to Digital Optimization Manager jobs in Washington? For Digital Optimization Manager jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Washington look for? The top searched job categories for Digital Optimization Manager jobs in Washington are:
What cities in Washington are hiring for Digital Optimization Manager jobs? Cities in Washington with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you
Digital Marketing Manager

Digital Marketing Manager

Crosby Marketing Communications

Annapolis, MD • On-site

$55K - $70K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 21 days ago

Job description

Ready to Inspire Actions that Matter™? Crosby, one of the country's leading independent communications firms, is seeking a Digital Marketing Manager to support and optimize performance-driven digital marketing campaigns for mission-focused clients.
In this role, you will execute multi-channel digital programs across paid media, search, email, and web experiences while building expertise in data-driven optimization and digital strategy. You'll collaborate with cross-functional teams and senior staff to deliver measurable results and continuously improve campaign performance.
Responsibilities:
  • Execute and optimize integrated digital marketing campaigns across paid search, paid social, display, email, and website initiatives.
  • Support performance media campaigns across platforms such as Google Ads, Meta, LinkedIn, and Microsoft Advertising, applying best practices in targeting, bidding, testing, and budget pacing.
  • Monitor campaign performance and contribute to data-driven optimizations and experimentation strategies.
  • Analyze campaign and website data (e.g., GA4, platform dashboards) and contribute to performance reporting and actionable insights
  • Assist in implementing SEO best practices, including on-page optimization, content alignment, and technical recommendations
  • Support development and execution of email and lifecycle marketing programs, including segmentation, automation, A/B testing, and reporting
  • Collaborate with UX, design, and development teams to support landing page optimization and user experience improvements
  • Apply AI-enabled tools and emerging techniques to improve campaign targeting, efficiency, and performance
  • Stay current on digital marketing trends, platform updates, and emerging areas such as AI-powered search and content discovery (GEO)
  • Contribute to internal collaboration and client workstreams by providing insights, updates, and recommendations

We're looking for candidates with these qualifications:
  • 2-4 years of full-time professional experience supporting performance-focused digital marketing campaigns earned after completing an undergraduate degree; internships, academic projects, and campus roles do not count toward this requirement.
  • Experience with digital advertising platforms (Google Ads, Meta, LinkedIn) and analytics tools such as GA4
  • Familiarity with campaign optimization techniques, including A/B testing, audience targeting, and conversion tracking
  • Ability to analyze data, identify trends, and contribute to performance improvement recommendations
  • Understanding of core digital marketing disciplines, including paid media, SEO fundamentals, and conversion optimization
  • Experience with email marketing or marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud)
  • Familiarity with CMS platforms (WordPress, Drupal) and basic HTML/CSS
  • Strong attention to detail and ability to manage multiple priorities in a fast-paced environment
  • Strong communication skills and ability to collaborate across teams

Preferred:
  • Exposure to AI-driven marketing tools or automation platforms.
  • Experience with nonprofit, healthcare, or mission-driven campaigns

Crosby is consistently recognized as a Top Workplace by The Washington Post. We offer generous benefits, bonuses, and profit-sharing opportunities.
Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays). Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C. The position will be based out of our Annapolis office.
The base salary range for this position is $55,000 to $70,000, plus additional compensation such as bonuses and profit sharing. Salary is based on a range of factors that include years of professional experience, skill set, certifications, agency experience, and comparative experience to current Crosby staff in the same position.
We offer a robust compensation and benefits package for all employees:
  • Industry leading year-end bonuses and profit-sharing opportunities
  • 401K plan with unlimited access to investment advisors
  • High quality health/dental insurance with generous employer contributions, including a Health Savings Account (HSA)
  • Hybrid working environment with 3 days in the office and 2 days remote
  • Comprehensive Vacation, Sick, Personal Leave program
  • 12 Company paid holidays/personal day
  • Employee Assistance Program (EAP) with free counseling for personal, family, financial, legal, mental health and wellness support
  • Short-term and long-term disability coverage paid in full by the company
  • Term life insurance paid by the company
  • Professional development, training programs, and industry certifications
  • Up to 12 weeks of paid maternity leave, and parent leave benefits
  • Fun events like our annual Blue Angels Picnic, monthly Crosby's Cooking lunch, and holiday celebrations
  • Annual "Inspiring Actions That Matter" Day of Service at local nonprofits and charities

To apply, submit a cover letter and resume. Candidate must have 2-4 years of full-time professional experience supporting performance-focused digital marketing campaigns earned after completing an undergraduate degree; internships, academic projects, and campus roles do not count toward this requirement.
Crosby is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, age, religion, sex, sexual orientation, national origin, veteran, or disability status. We are committed to creating an inclusive environment for all employees.
Crosby Marketing Communications is an EEO Employer - M/F/Disability/Protected Veteran Status

Apply