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Digital Media Strategy Manager Jobs (NOW HIRING)

Fruit of the Loom, Inc.

Digital Media Manager

Nashville, TN · On-site

$86K - $112K/yr

Key Outcomes Retail Media Strategy & Execution • Develop and execute retail media strategies ... manage multiple priorities in a fast-paced environment. Key Performance Indicators * Digital ...

Fotlinc

Digital Media Manager

Nashville, TN · On-site

$86K - $112K/yr

Develop and execute retail media strategies across retailer platforms including Amazon, Walmart ... manage multiple priorities in a fast-paced environment. Key Performance Indicators * Digital ...

Fruit of the Loom, Inc.

Digital Media Manager

Nashville, TN · On-site

$86K - $112K/yr

Key Outcomes Retail Media Strategy & Execution Develop and execute retail media strategies across ... manage multiple priorities in a fast-paced environment. Key Performance Indicators * Digital ...

Fruit of the Loom, Inc.

Digital Media Manager

Nashville, TN · On-site

$86K - $112K/yr

Retail Media Strategy & Execution · Develop and execute retail media strategies across retailer ... manage multiple priorities in a fast-paced environment. * Digital revenue growth and margin ...

Biopharma Careers

PA · On-site

Management reserves the right to change or modify such duties as required. Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer. We ...

321 The Agency

Senior Paid Digital Media Manager

Orlando, FL · On-site

$83K - $108K/yr

Senior Paid Digital Media Manager As a Senior Paid Digital Media Manager at 321, you will lead the ... This role combines strategic knowledge with technical execution expertise, requiring proficiency ...

CSI Sports

Director of Digital Media

Jersey City, NJ · On-site

$75K - $150K/yr

Position Overview The Director of Digital Media will lead the strategic development, execution, and management of CSI SPORTS' digital presence. This includes overseeing all digital platforms--website ...

Snaxland

Digital Media Coordinator

Denver, CO · On-site

DIGITAL MEDIA COORDINATOR The Digital Media Coordinator will report to and work closely with the ... engagement strategies. * Manage and execute email and text marketing campaigns using externals ...

Adswerve, Inc

Digital Media Strategist

$90K - $110K/yr

You will drive overall account strategy, media planning, and forecasting for omnichannel media ... Skilled in media forecasting, multi-touch attribution, MMM, and translating CRM data/sales metrics ...

ADP, Inc.

Digital Media Strategist

Little Rock, AR · On-site

... The Digital Strategy team serves as the bridge between client goals and campaign execution and ... Working closely with our Account Management team, you'll receive client objectives, priorities ...

CJRW INC

Digital Media Strategist

Little Rock, AR · On-site

The Digital Strategy team serves as the bridge between client goals and campaign execution and ... Working closely with our Account Management team, you'll receive client objectives, priorities ...

Adswerve, Inc

Digital Media Strategist

OR · On-site +1

$90K - $110K/yr

You will drive overall account strategy, media planning, and forecasting for omnichannel media ... Skilled in media forecasting, multi-touch attribution, MMM, and translating CRM data/sales metrics ...

EAB

Digital Media Strategist

Philadelphia, PA · Hybrid

... strategy, data analytics, and advancement. We work with each partner differently, tailoring our ... As a Digital Media Strategist, you will support Senior Account Managers in the day-to-day planning ...

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How much do digital media strategy manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for digital media strategy manager in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What does a digital media strategy manager do?

A Digital Media Strategy Manager is responsible for developing, implementing, and overseeing digital marketing campaigns across various online platforms. They analyze market trends, target audience behaviors, and campaign performance metrics to optimize strategies and achieve business goals. Their work often involves collaborating with creative, content, and analytics teams to ensure cohesive and effective digital presence. Additionally, they stay updated on the latest digital tools and trends to keep their company competitive in the digital landscape.

What are the key skills and qualifications needed to thrive as a digital media strategy manager?

To thrive as a Digital Media Strategy Manager, you need expertise in digital marketing, analytics, and campaign management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media ad platforms, and content management systems, as well as certifications like Google Ads or Facebook Blueprint, is typically required. Strategic thinking, creativity, and strong communication skills help you craft compelling campaigns and effectively collaborate across teams. These skills are crucial for driving brand visibility, optimizing campaign performance, and achieving measurable business objectives in a rapidly evolving digital landscape.

What are some common challenges digital media strategy managers face when aligning digital campaigns with broader business goals?

Digital Media Strategy Managers often encounter the challenge of ensuring that digital campaigns not only perform well in terms of metrics like engagement or clicks, but also directly support the company's overall business objectives. This requires close collaboration with marketing, sales, and executive teams to fully understand priorities and desired outcomes. Balancing creative innovation with budget constraints, adapting to rapidly changing digital platforms, and effectively measuring ROI are also frequent challenges. Success in this role depends on strong communication skills, agility in strategy adjustments, and a deep understanding of both digital channels and business drivers.

What cities are hiring for Digital Media Strategy Manager jobs?

Cities with the most Digital Media Strategy Manager job openings:

What states have the most Digital Media Strategy Manager jobs?

States with the most job openings for Digital Media Strategy Manager jobs include:

What are popular job titles related to Digital Media Strategy Manager jobs?

For Digital Media Strategy Manager jobs, the most frequently searched job titles are:

Infographic showing various Digital Media Strategy Manager job openings in the United States as of September 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Digital Media Manager

Nashville, TN • On-site

Fruit of the Loom, Inc.
See more jobs at Fruit of the Loom, Inc.external

$86K - $112K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

Role Purpose
This role is based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding.
The Digital Media Manager is responsible for developing, executing, and optimizing retail media strategies across key retailer ecosystems, including Amazon, Walmart, and other retail media networks. This role owns media investment planning, campaign execution, budget management, and performance optimization to drive profitable growth across Fruit of the Loom's portfolio of brands and categories.
As a subject matter expert in retail media, the Digital Media Manager leverages data-driven insights to maximize return on advertising spend, identify growth opportunities, and align media investments with brand, sales, and business objectives. This role partners closely with internal stakeholders to support product launches, promotional initiatives, and long-term digital commerce growth strategies.
Key Outcomes
Retail Media Strategy & Execution
• Develop and execute retail media strategies across retailer platforms including Amazon, Walmart, and other emerging retail media networks.
• Build, launch, manage, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other retailer advertising campaigns aligned to brand, category, and commercial objectives.
• Monitor campaign performance daily and implement optimizations to improve efficiency, drive revenue growth, and maximize return on ad spend (ROAS).
• Identify opportunities to expand successful campaigns while maintaining business performance and profitability targets.
• Evaluate and implement DSP and advanced media solutions when aligned with strategic business objectives.
• Apply a test-and-learn approach to audience targeting, bidding strategies, creative execution, and campaign structures to continuously improve performance.
Media Investment & Budget Management
• Own retailer media budgets across brands, categories, marketplaces, and campaign types.
• Develop investment strategies and allocate spend based on business priorities, performance trends, growth opportunities, and seasonal demand.
• Monitor and analyze key performance metrics to ensure effective budget utilization and achievement of business objectives.
• Optimize campaign structures, bids, and investment levels to improve media effectiveness and deliver measurable business results.
• Provide recommendations to maximize revenue growth, market share, and profitability across retailer ecosystems.
Performance Analytics & Business Insights
• Analyze campaign, category, and brand performance to identify growth opportunities and optimization priorities.
• Translate complex performance data into actionable insights and strategic recommendations for stakeholders.
• Develop reporting and performance narratives that clearly communicate media impact on business outcomes.
• Stay current on retailer media platforms, industry best practices, and emerging trends to drive continuous improvement in program effectiveness.
Cross-Functional Collaboration
• Partner with Brand, Marketing, Sales, and Digital Commerce teams to align media investments with broader business objectives.
• Support product launches, promotional events, seasonal initiatives, and inventory-driven opportunities through coordinated media strategies.
• Leverage retail media insights to inform assortment, content, merchandising, and growth initiatives across retailer platforms.
• Collaborate with internal and external partners to ensure alignment on campaign goals, execution, and performance expectations.
Specific Responsibilities
Minimum Qualifications
  • Bachelor's degree in Marketing, Business, Advertising, Analytics, or related field; equivalent experience may be considered.
  • Minimum 5 years of hands-on retail media experience supporting Amazon, Walmart, Target, or other retailer media platforms.
  • Demonstrated expertise managing Sponsored Products, Sponsored Brands, Sponsored Display, and similar retail media solutions.
  • Experience owning and managing media budgets with accountability for performance outcomes and return on investment.
  • Strong analytical capabilities with the ability to interpret performance data, identify trends, and develop actionable recommendations.
  • Experience supporting multiple brands, categories, or product portfolios in a complex business environment.
  • Proven ability to collaborate effectively across cross-functional teams and influence business decisions through data and insights.
  • Strong communication, organizational, and project management skills.
  • Self-motivated with the ability to operate independently and manage multiple priorities in a fast-paced environment.

Key Performance Indicators
  • Digital revenue growth and margin contribution within retailer accounts
  • Accuracy and timeliness of digital execution on retailer platforms
  • Forecast and execution accuracy supporting account plans
  • Retail media efficiency and ROAS (within margin guardrails)
  • Team performance and cross-functional alignment

Company Information
We offer the following:
  • Competitive Pay
  • Medical, dental, vision, life & disability insurance
  • Vacation
  • Paid Time Off
  • Paid holidays
  • 401(k)
  • Employee Assistance Program
  • Volunteer Time Off

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