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Digital Media Manager Jobs in Rochester, NY (NOW HIRING)

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including ...

iHeartMedia

Outside Account Executive

Rochester, NY · On-site

Digital/Media Sales experience are a plus but not required. * The natural ability to organize and ... Additional nice-to-haves include experience managing complex, multi-platform campaigns , analytics ...

Butler/Till, Inc.

Information Analyst III

Rochester, NY · On-site +1

$58K - $92K/yr

Experience with digital media platforms and analyzing media data. * Experience in the Healthcare vertical. * Experience using project management software. Other Responsibilities: * Additional ...

Nexstar Media Group

Multimedia Journalist

Rochester, NY · On-site

$17.75 - $24/hr

Pitches stories to news managers and news producers which are relevant to the local community ... other digital platforms * Interacts with viewers/users on social media sites * Performs special ...

Varsity Tutors

Photoshop Tutor

Rochester, NY · Remote

$18 - $40/hr

... format management for print and digital output. Ability to explain non-destructive editing ... media careers. * Conceptual Teaching & Problem-Solving: Skilled at teaching image editing ...

Outfront Media

Sr. Director, Programmatic

Rochester, NY · On-site

$170 - $190/hr

We combine digital innovation with physical presence to deliver measurable impact for brands. What ... Maintain detailed CRM records to track activity, pipeline opportunities, pricing, and revenue ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

... of digital and traditional tactics and all promotional materials with in-house Creative ... Plan and coordinate media initiatives with in-house Creative & Product Specialist or contracted ...

WOWK-TV

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Utilize CRM, research, and sales tools to manage pipeline activity and client relationships ... Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a ...

WOWK-TV

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Utilize CRM, research, and sales tools to manage pipeline activity and client relationships ... Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a ...

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All JobsDigital Media JobsDigital Media Manager JobsDigital Media Manager Jobs in Rochester, NY

Digital Media Manager information

See Rochester, NY salary details

$42.9K

$101.2K

$124.8K

How much do digital media manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for digital media manager in Rochester, NY is $101,243.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,300.00 and $114,500.00 per year, depending on experience, location, and employer.

What is a digital media manager?

A Digital Media Manager is a professional responsible for developing, implementing, and managing online marketing strategies across digital platforms such as social media, websites, and email. Their main goal is to increase brand awareness, engage audiences, and drive traffic or sales through digital channels. They analyze online trends, create content, oversee advertising campaigns, and measure performance using digital analytics tools. Digital Media Managers often collaborate with designers, writers, and other marketing professionals to execute successful digital campaigns.

What is a digital media manager?

A digital media manager is responsible for a company’s online content, from web design to social media presence. As a digital media manager, your job duties include creating and posting content to the company website and social media platforms like Facebook, Twitter, and Instagram, evaluating performance metrics and analytics for online platforms, recommending courses of action for paid and organic search, and ensuring brand consistency across platforms. The qualifications for a career as a digital media manager include a bachelor’s degree in communications or marketing, industry experience, writing and editing skills, and the ability to learn new digital media skills as tools and platforms are developed.

What are the key skills and qualifications needed to thrive as a digital media manager, and why are they important?

To thrive as a Digital Media Manager, you need expertise in digital marketing strategies, content creation, analytics, and typically a degree in marketing, communications, or a related field. Familiarity with social media management platforms, SEO tools, analytics software (like Google Analytics), and digital advertising systems is essential. Outstanding communication, creativity, and adaptability help professionals excel in managing brand presence and engaging diverse audiences. These skills are crucial for driving online brand growth, optimizing campaigns, and responding effectively to the fast-evolving digital landscape.

What are the typical collaboration points between a digital media manager and other departments within an organization?

Digital Media Managers frequently work cross-functionally with marketing, creative, sales, and analytics teams. They often coordinate with the creative department to develop engaging content, partner with marketing strategists to align campaigns with broader business goals, and share performance insights with analytics or data teams. This collaborative environment requires strong communication skills and adaptability, as priorities may shift based on campaign performance or evolving business objectives. Building strong relationships with these departments is key to executing successful digital media campaigns.

What is the difference between Digital Media Manager vs Social Media Specialist?

AspectDigital Media ManagerSocial Media Specialist
CredentialsBachelor's in Marketing, Communications, or related field; experience with digital advertising toolsBachelor's in Marketing, Communications, or related field; strong social media platform knowledge
Work EnvironmentOversees multiple digital channels, manages campaigns, collaborates with teamsFocuses on social media content creation, community engagement, platform management
Employer & Industry UsageAdvertising agencies, large brands, media companiesBrands, small businesses, marketing agencies

The Digital Media Manager oversees overall digital advertising strategies across multiple platforms, while the Social Media Specialist concentrates on managing and engaging audiences on specific social media channels. Both roles require digital marketing knowledge, but the manager has broader responsibilities including campaign planning and analytics.

What is the average salary for a digital media manager?

The average salary for a digital media manager typically ranges from $55,000 to $85,000 annually, depending on experience, location, and company size. Professionals with advanced skills in analytics, content creation, and advertising tools like Google Ads or social media platforms tend to earn higher salaries.
More about Digital Media Manager jobs

What are the most commonly searched types of Digital Media jobs in Rochester, NY?

The most popular types of Digital Media jobs in Rochester, NY are:

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For Digital Media Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Digital Media Manager jobs in Rochester, NY look for?

The top searched job categories for Digital Media Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Digital Media Manager jobs?

Cities near Rochester, NY with the most Digital Media Manager job openings:

Digital Media Manager jobs near you
Infographic showing various Digital Media Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $101,243 per year, or $48.7 per hour.

Sports Content Creator

Nexstar Media Group

Rochester, NY • On-site

$16.50 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Nexstar Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 105 frontline employees who took The Breakroom Quiz

45th of 76 rated media

Job description

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/Rochester First streaming/RochesterFirst.com in Rochester, New York is hiring a Sports Content Creator who is a presenter/producer of digital sports content for all platforms in a manner that is clear, engaging and meaningful to all consumers. The Sports Content Creator analyzes and presents facts about sports events by interview, investigation or observation.
Essential Duties and Responsibilities:
  • Produces and presents sports reports for all platforms
  • Creates programs and long form content appropriate for streaming channels and platforms
  • Ensures that all sports content meets company standards for journalistic integrity and production quality
  • Writes and delivers sports stories in a clear and concise manner
  • Participates in and originates interview and discussion sports content for streaming platforms
  • Regularly posts content to various social media platforms
  • Generates original story ideas for traditional and non-traditional sports topics
  • Operates and maintains podcast broadcast equipment
  • Connects with various local and national sports figures for interview and discussion content
  • Assists in writing, copy editing, researching and coordinating sports programming and other content
  • Responds to breaking sports events and other urgent newsrooms situations as required
  • Works closely with the sports team to develop comprehensive sports coverage
  • Participates in promotional activities including public appearances
  • Performs special projects and other duties as assigned
  • Shoots video for sports reports
  • Sets up, composes and executes video content for live, recorded and social items
  • Maintains video equipment
  • Edits video clips for social platforms, website, streaming and television broadcasts
  • Writes stories for the social platforms, website, streaming and television broadcasts
  • Interacts with viewers and users on social media sites

Requirements & Skills:
  • Bachelor's degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience
  • Superior on-air presence
  • Minimum three years' experience in sports reporting and anchoring (more or less depending on market size)
  • Fluency in English
  • Excellent communication skills, both oral and written with the ability to ad lib when required
  • Experience with posting and editing content to all social media platforms
  • Experience guiding, directing and motivating others
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners and other office equipment
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
  • Ability to effectively listen to fully understand problems and communicate with a team to shape a solution
  • Valid driver's license with a good driving record
  • Flexibility to work any shift

Compensation $16.50 - $18 / hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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