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Digital Measurement Analyst Jobs (NOW HIRING)

Power Digital

Senior Marketing Science Strategist

Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand ... Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on ...

TikTok

CPG Measurement Lead, US

New York, NY · On-site

$159K - $384K/yr

Qualifications Minimum Qualifications: - 5+ years of experience in digital advertising measurement at a large marketing-related organizations, digital platforms or analytics specialist organizations ...

Expleo

Ingeniero/a de producto

Alloway, NJ

$16.50 - $20/hr

Overview #LI-DF1 Buscas una empresa que confie en ti, apoye tu progreso y valore tu trabajo como ingeniero/a de producto ? Quieres trabajar en proyectos del sector automocion , en entornos ...

Expleo

Web & Digital Manager

Albemarle, NC

DIGITAL ANALYTICS & PERFORMANCE * Oversee website analytics and campaign tracking strategy using GA4 and related digital measurement tools. * Ensure proper analytics implementation and data ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

Echelon Insights

Digital Research Analyst

Alexandria, VA · On-site

$60K - $70K/yr

Digital Research Analyst Echelon Insights is hiring a Digital Research Analyst to research, monitor, and measure digital conversation, engagement, and influence across a wide range of issues globally ...

Cars Commerce

Lead Technical Web Analyst

Chicago, IL · On-site

Our Analytics Team is on a mission to accelerate innovation by building and evolving websites analytics infrastructure, digital measurement capabilities, and data strategies that empower our teams ...

Cars

Lead Technical Web Analyst

Chicago, IL · On-site +1

Our Analytics Team is on a mission to accelerate innovation by building and evolving websites analytics infrastructure, digital measurement capabilities, and data strategies that empower our teams ...

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All JobsDigital Measurement Analyst Jobs

Digital Measurement Analyst information

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$40K

$77.4K

$121K

How much do digital measurement analyst jobs pay per year?

As of Jul 22, 2026, the average yearly pay for digital measurement analyst in the United States is $77,382.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $83,000.00 per year, depending on experience, location, and employer.

How does a Digital Measurement Analyst typically collaborate with marketing and product teams to drive business insights?

A Digital Measurement Analyst works closely with marketing and product teams by analyzing digital data to uncover actionable insights and trends. They regularly attend cross-functional meetings to understand campaign goals, product launches, and user behavior, ensuring their analyses are aligned with business objectives. By creating clear dashboards and reports, they help stakeholders interpret complex data and make informed decisions. Collaboration often involves presenting findings, recommending optimizations, and supporting A/B testing efforts to maximize digital performance.

Is 40 too old to become a data analyst?

Age is not a barrier to becoming a digital measurement analyst or data analyst, as the field values skills, experience, and proficiency with tools like Excel, SQL, and analytics platforms. Many professionals transition into data roles later in their careers, and continuous learning through certifications or training can enhance employability regardless of age.

What is the difference between Digital Measurement Analyst vs Data Analyst?

AspectDigital Measurement AnalystData Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentDigital marketing teams, advertising agencies, online platformsVarious industries including finance, healthcare, retail; corporate settings
Employer & Industry UsageMarketing and advertising firms, e-commerce companiesBroadly used across multiple sectors for data analysis

The Digital Measurement Analyst focuses on tracking and analyzing online marketing performance, while the Data Analyst has a broader role in interpreting data across various business functions. Both roles require analytical skills and familiarity with data tools, but Digital Measurement Analysts specialize in digital metrics and marketing platforms.

Will AI replace a data analyst?

AI can automate routine data analysis tasks, but the role of a digital measurement analyst involves interpreting complex data, making strategic decisions, and providing insights that require human judgment. While AI tools enhance efficiency and support data processing, analysts' skills in critical thinking, context understanding, and communication remain essential. Therefore, AI is more likely to augment rather than fully replace digital measurement analysts.

What does a measurement analyst do?

A measurement analyst is responsible for collecting, analyzing, and interpreting data related to marketing, digital campaigns, or business performance. They use tools like Google Analytics, Excel, or data visualization software to track key metrics, identify trends, and provide insights to improve strategies and decision-making.

What are the key skills and qualifications needed to thrive as a Digital Measurement Analyst, and why are they important?

A Digital Measurement Analyst requires strong analytical skills, a solid understanding of digital marketing metrics, and typically a degree in marketing, statistics, or a related field. Proficiency with analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI is commonly expected. Attention to detail, problem-solving, and effective communication are standout soft skills for interpreting data and presenting insights. These abilities are crucial for driving data-informed decisions that optimize digital strategies and demonstrate marketing ROI.

What is a Digital Measurement Analyst?

A Digital Measurement Analyst is a professional who collects, analyzes, and interprets digital data to help organizations understand user behavior, campaign performance, and website effectiveness. They use tools like Google Analytics, Adobe Analytics, and other data platforms to track metrics such as page views, conversions, and user engagement. Their insights guide marketing strategies, website improvements, and business decisions by translating complex data into actionable recommendations. Digital Measurement Analysts often collaborate with marketing, UX, and IT teams to ensure data accuracy and support organizational goals.

Is digital media a high paying job?

Digital Measurement Analysts typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, but experienced analysts with skills in data analysis, analytics tools, and digital marketing can earn higher wages, especially in larger markets or with specialized certifications.
More about Digital Measurement Analyst jobs
What job categories do people searching Digital Measurement Analyst jobs look for? The top searched job categories for Digital Measurement Analyst jobs are:
Digital Measurement Analyst jobs near you
Infographic showing various Digital Measurement Analyst job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 66% In-person, 17% Hybrid, and 17% Remote job distribution, with an average salary of $77,382 per year, or $37.2 per hour.
Senior Marketing Science Strategist

Senior Marketing Science Strategist

Power Digital

Remote

Full-time

Posted 9 days ago

Job description

Who We Are:
We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways.
Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
A day in the life:
  • The ideal candidate will have a strong understanding of modern measurement, incrementality, statistics, data analysis, and reporting, and the ability to communicate effectively with clients. In this role, you will be responsible for managing and recommending the best modern measurement strategies for clients' marketing campaigns, including Statistical Modeling, experiment design for incremental impact, customer analysis, and attribution-based measurement. You'll also be providing strategic guidance to clients and internal teams, managing the relationship for your book of business, and maintaining a high sentiment of Power Digital measurement clients.

Responsibilities:
  • Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
  • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
  • Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital's services, especially Measurement.
  • Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams.
  • Ensure that insights are actionable and tied to client business goals.
  • Provide strategic advice and "so what" insights for ongoing measurement optimization.
  • Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact.
  • Consistently drive efficiencies within the current measurement and marketing science processes
  • Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 6+ years of experience in Marketing Analytics and Measurement.
  • 3+ years of agency experience.
  • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies.
  • Proficiency in R, Python, and SQL.
  • Experience with ETL tools, such as Funnel.io and Fivetran.
  • Strong understanding of full-funnel marketing strategies.
  • Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools.
  • Excellent communication and organizational skills to collaborate effectively across teams internally and externally.
  • Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports.
  • Highly dependable individual who thrives in a fast-paced environment and is a self-starter.
  • Excellent problem solving, communication, and decision-making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders.
  • Team-oriented and collaborative, effective interpersonal skills, highly organized
  • cData visualization skills using Looker and analysis in Excel
  • Excellent communication and presentation skills
  • Ability to work independently and as part of a team
  • Strong attention to detail
  • Self-motivated and able to work under pressure

Key Performance Indicators (KPIs)
  • Maintain 90%+ revenue retention for dedicated Measurement accounts
  • Client sentiment for dedicated accounts
  • Efficiency and quality of analysis delivery, both in the hard output and the presented narrative

Most Important Things (MITs)
  • A creative, problem-solver mind with a foundation of hard data skills
  • Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc.
  • Experience using Data Science to guide marketing decisions

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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