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Digital Measurement Analyst Jobs (NOW HIRING)

Expleo

Web & Digital Manager

Albemarle, NC

DIGITAL ANALYTICS & PERFORMANCE * Oversee website analytics and campaign tracking strategy using GA4 and related digital measurement tools. * Ensure proper analytics implementation and data ...

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Shift Digital

Digital Analyst II

Birmingham, MI

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

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Digital Measurement Analyst information

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$40K

$77.4K

$121K

How much do digital measurement analyst jobs pay per year?

As of Jun 6, 2026, the average yearly pay for digital measurement analyst in the United States is $77,382.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $83,000.00 per year, depending on experience, location, and employer.

How does a Digital Measurement Analyst typically collaborate with marketing and product teams to drive business insights?

A Digital Measurement Analyst works closely with marketing and product teams by analyzing digital data to uncover actionable insights and trends. They regularly attend cross-functional meetings to understand campaign goals, product launches, and user behavior, ensuring their analyses are aligned with business objectives. By creating clear dashboards and reports, they help stakeholders interpret complex data and make informed decisions. Collaboration often involves presenting findings, recommending optimizations, and supporting A/B testing efforts to maximize digital performance.

What is the difference between Digital Measurement Analyst vs Data Analyst?

AspectDigital Measurement AnalystData Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentDigital marketing teams, advertising agencies, online platformsVarious industries including finance, healthcare, retail; corporate settings
Employer & Industry UsageMarketing and advertising firms, e-commerce companiesBroadly used across multiple sectors for data analysis

The Digital Measurement Analyst focuses on tracking and analyzing online marketing performance, while the Data Analyst has a broader role in interpreting data across various business functions. Both roles require analytical skills and familiarity with data tools, but Digital Measurement Analysts specialize in digital metrics and marketing platforms.

What are the key skills and qualifications needed to thrive as a Digital Measurement Analyst, and why are they important?

A Digital Measurement Analyst requires strong analytical skills, a solid understanding of digital marketing metrics, and typically a degree in marketing, statistics, or a related field. Proficiency with analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI is commonly expected. Attention to detail, problem-solving, and effective communication are standout soft skills for interpreting data and presenting insights. These abilities are crucial for driving data-informed decisions that optimize digital strategies and demonstrate marketing ROI.

What is a Digital Measurement Analyst?

A Digital Measurement Analyst is a professional who collects, analyzes, and interprets digital data to help organizations understand user behavior, campaign performance, and website effectiveness. They use tools like Google Analytics, Adobe Analytics, and other data platforms to track metrics such as page views, conversions, and user engagement. Their insights guide marketing strategies, website improvements, and business decisions by translating complex data into actionable recommendations. Digital Measurement Analysts often collaborate with marketing, UX, and IT teams to ensure data accuracy and support organizational goals.
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What job categories do people searching Digital Measurement Analyst jobs look for? The top searched job categories for Digital Measurement Analyst jobs are:
Digital Measurement Analyst jobs near you
Infographic showing various Digital Measurement Analyst job openings in the United States as of May 2026, with employment types broken down into 96% Full Time, 3% Part Time, and 1% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $77,382 per year, or $37.2 per hour.
Associate Director, Digital & Commercial Analytics

Associate Director, Digital & Commercial Analytics

Corcept Therapeutics

Redwood City, CA

$215K - $253K/yr

Other

Posted 9 days ago

Job description

Corcept Oncology is seeking an experienced and collaborative Associate Director, Digital & Commercial Analytics to lead next best action (NBA) orchestration and advanced analytics across marketing, and market access domains. This individual will co-lead the design, deployment, and monitoring of next best action (NBA) orchestration and deliver high-impact analytics across marketing performance, digital engagement, and market access. This role will work in close partnership with Digital Marketing, Commercial Operations, Market Access, IT, and external partners.

The ideal candidate brings strong experience in data-driven decisioning and orchestration platforms (e.g., Salesforce Marketing Cloud, CRM) and has operated in complex, matrixed commercial environments. While pharmaceutical experience is preferred, we are open to candidates from other industries with demonstrated expertise in decision sciences, personalization, and digital analytics.

Responsibilities:

Next Best Action (NBA) Strategy & Orchestration

  • Co-lead the design, implementation, and ongoing optimization of next best action frameworks to support personalized, data-driven engagement across channels
  • Define and maintain decision logic, business rules, and prioritization frameworks that translate analytics into actionable recommendations
  • Partner closely with Digital Marketing to ensure alignment between NBA logic and channel execution (e.g., campaigns, journeys, content delivery)
  • Oversee deployment and monitoring of NBA solutions within SFMC, SFDC, and related data and analytics ecosystems
  • Establish performance measurement, monitoring, and continuous improvement processes for NBA effectiveness

Marketing Analytics & Insights

  • Co-lead marketing analytics to evaluate campaign performance, omnichannel effectiveness, customer engagement, and ROI
  • Analyze and interpret digital engagement data (e.g., channel performance, journey effectiveness, content interaction) to inform strategy, prioritization, and resource allocation
  • Develop insights that inform segmentation, targeting, personalization, and future marketing strategy
  • Collaborate with Digital Marketing and Commercial teams to translate insights into test-and-learn plans and optimization recommendations
  • Ensure analytical rigor, consistency, and clarity in reporting and storytelling for senior stakeholders

Market Access Analytics

  • Own and deliver market access analytics to support payer strategy, contracting, and access decision-making
  • Analyze payer coverage, access dynamics, utilization management, and policy trends to inform strategic planning
  • Partner with Market Access and Pricing teams to translate data into actionable insights and strategic recommendations
  • Develop dashboards, analyses, and executive-ready materials to support cross-functional alignment

Cross-Functional Collaboration & Leadership

  • Serve as a thought partner to Digital Marketing, Market Access, Commercial Operations, IT, and external vendors
  • Ensure strong alignment between analytics, decision logic, and execution across teams
  • Communicate complex analytical concepts clearly to technical and non-technical stakeholders
  • Contribute to the overall growth and capability-building of the Market Intelligence & Decision Sciences function

Preferred Skills, Qualifications and Technical Proficiencies:

  • Proven ability to operate effectively in cross-functional, matrixed environments
  • Experience in the pharmaceutical or life sciences industry (commercial, marketing, or market access analytics)
  • Familiarity with omnichannel engagement, digital measurement, and experimentation methodologies
  • Experience partnering with IT teams and external vendors

Preferred Education and Experience:

  • 10+ years of experience in decision sciences, marketing analytics, digital analytics, or related analytical roles
  • Demonstrated experience designing and deploying next best action or decisioning frameworks
  • Strong working knowledge of Salesforce Marketing Cloud (SFMC) and Salesforce  Data Cloud (SFDC)  
  • Experience translating data and analytics into business-ready insights and recommendations

The pay range that the Company reasonably expects to pay for this headquarters-based position is $215,300 - $253,200; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.

 Applicants must be currently authorized to work in the United States on a full-time basis.

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