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Digital Measurement Analyst Jobs (NOW HIRING)

This hybrid role involves both analytics architecture and digital analysis: not only will you implement new measurement tooling, but you will also employ the data you collect in actionable analyses.

Digital Analytics Manager Reports to: Sr. Director, Client Digital Experience Department: Client ... This role ensures we have the analytics foundation to measure what matters. You'll own our core ...

We work across digital marketing channels-Paid Search, Programmatic Display, Social, Video ... Own measurement, data insights and reporting across a range of customers. * Design dashboards ...

We work across digital marketing channels-Paid Search, Programmatic Display, Social, Video ... Works independently to translate marketing goals into data frameworks and measurement plans.

DIGITAL ANALYTICS & PERFORMANCE * Oversee website analytics and campaign tracking strategy using GA4 and related digital measurement tools. * Ensure proper analytics implementation and data ...

Digital Analyst II

Birmingham, MI ยท On-site

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

Digital Analyst II

Birmingham, MI ยท On-site

$93K - $111K/yr

... retailers measure, manage, and improve the performance of their digital marketing and sales ... The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self ...

Our Analytics Team is on a mission to accelerate innovation by building and evolving websites analytics infrastructure, digital measurement capabilities, and data strategies that empower our teams ...

Our Analytics Team is on a mission to accelerate innovation by building and evolving websites analytics infrastructure, digital measurement capabilities, and data strategies that empower our teams ...

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Digital Measurement Analyst information

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$40K

$77.4K

$121K

How much do digital measurement analyst jobs pay per year?

As of Jun 29, 2026, the average yearly pay for digital measurement analyst in the United States is $77,382.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $83,000.00 per year, depending on experience, location, and employer.

How does a Digital Measurement Analyst typically collaborate with marketing and product teams to drive business insights?

A Digital Measurement Analyst works closely with marketing and product teams by analyzing digital data to uncover actionable insights and trends. They regularly attend cross-functional meetings to understand campaign goals, product launches, and user behavior, ensuring their analyses are aligned with business objectives. By creating clear dashboards and reports, they help stakeholders interpret complex data and make informed decisions. Collaboration often involves presenting findings, recommending optimizations, and supporting A/B testing efforts to maximize digital performance.

What is the difference between Digital Measurement Analyst vs Data Analyst?

AspectDigital Measurement AnalystData Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentDigital marketing teams, advertising agencies, online platformsVarious industries including finance, healthcare, retail; corporate settings
Employer & Industry UsageMarketing and advertising firms, e-commerce companiesBroadly used across multiple sectors for data analysis

The Digital Measurement Analyst focuses on tracking and analyzing online marketing performance, while the Data Analyst has a broader role in interpreting data across various business functions. Both roles require analytical skills and familiarity with data tools, but Digital Measurement Analysts specialize in digital metrics and marketing platforms.

What are the key skills and qualifications needed to thrive as a Digital Measurement Analyst, and why are they important?

A Digital Measurement Analyst requires strong analytical skills, a solid understanding of digital marketing metrics, and typically a degree in marketing, statistics, or a related field. Proficiency with analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI is commonly expected. Attention to detail, problem-solving, and effective communication are standout soft skills for interpreting data and presenting insights. These abilities are crucial for driving data-informed decisions that optimize digital strategies and demonstrate marketing ROI.

What is a Digital Measurement Analyst?

A Digital Measurement Analyst is a professional who collects, analyzes, and interprets digital data to help organizations understand user behavior, campaign performance, and website effectiveness. They use tools like Google Analytics, Adobe Analytics, and other data platforms to track metrics such as page views, conversions, and user engagement. Their insights guide marketing strategies, website improvements, and business decisions by translating complex data into actionable recommendations. Digital Measurement Analysts often collaborate with marketing, UX, and IT teams to ensure data accuracy and support organizational goals.
More about Digital Measurement Analyst jobs
What job categories do people searching Digital Measurement Analyst jobs look for? The top searched job categories for Digital Measurement Analyst jobs are:
Senior Digital Analyst

Senior Digital Analyst

Tuckernuck

Washington, DC โ€ข On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago


Key responsibilities

  • Conduct rigorous, accurate analyses of digital data, primarily using SQL and Python.

  • Implement new digital data collection using Google Tag Manager and collaborate with measurement partners.

  • Produce dashboards and data tooling using Hex.


Job description

Salary:

Position Overview

Tuckernucks business and team members thrive on data. As a Senior Digital Analyst / Analytics Architect, you will influence key strategic decisions within a high-volume, high-growth business. This hybrid role involves both analytics architecture and digital analysis: not only will you implement new measurement tooling, but you will also employ the data you collect in actionable analyses. You will use and contribute to a modern data stack (Google Analytics 360, BigQuery, dbt, Hex, and Fivetran).

You will collaborate closely with cross-functional teams including Digital, Marketing, and Merchandising driving the strategies behind our customer experiences, marketing, and content. Ultimately, you will help us to maximize the value of our 2 billion rows of data (and counting), converting raw information into knowledge that helps to fuel our next phase of growth. This position will report to Paul Koch, Head of Data. This position can be based in our Washington, DC Headquarters office or remote.


Core Responsibilities

  • Conduct rigorous, accurate analyses of our digital data, primarily using SQL and Python.
  • Communicate your findings and recommendations clearly, both in writing and orally.
  • Collaborate with stakeholders to identify high-value projects and propose effective approaches.
  • Produce dashboards and data tooling using Hex.
  • Provide peer review of analysis deliverables.
  • Educate other teams about our data through hands-on teaching and strong documentation.
  • Audit and improve the accuracy of our analytics instrumentation.
  • Implement new digital data collection using Google Tag Manager and collaborating with our measurement partners.
  • Ensure data collection respects customers consent signals and complies with regional data-protection regulations.


Minimum Qualifications

  • You have worked in a data-centric role for at least 3 years.
  • You fluently write SQL and proficiently write Python.
  • You deeply understand Google Analytics and have used BigQuery to analyze GA data.
  • You have worked extensively with Google Tag Manager.
  • You understand foundations of digital measurement, such as browsers developer tools, the DOM, CSS selectors, and JavaScript.


Knowledge/Skills/Abilities

  • Cite examples of how your past analyses have influenced stakeholders behavior and quantitatively impacted your organization.
  • Care not only about properly analyzing data, but also effectively presenting and visualizing your findings.
  • Work proactively and independently, proposing projects rather than waiting for stakeholders to request them.
  • Know when to work with ambiguity and when to push for clarity.
  • Maintain a strong opinions, loosely held mindset: you have ideas for the business but adjust your position as you discover new information.
  • Stay plugged into the data and analytics community, eager to learn about new tools and practices and introduce them in your work.
  • Value curiosity, teamwork, input from others, and a focus on outcomes.


Preferred Skills

  • Used dbt and Git. (If not, we will teach you!)
  • Implemented server-side tracking.
  • Worked with digital advertising platforms (e.g., Google Ads and Meta).
  • Worked in a retail business, especially direct-to-consumer.
  • Designed, implemented, and interpreted experiments (e.g., via split-testing tools).


Compensation

Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated annual compensation for this role is $120,000-$170,000; classified as full-time exempt and not eligible for overtime. At Tuckernuck, we care about our team and offer benefits that support your health, growth, and work-life balance. This includes medical, dental, and vision coverage, a 401(k) with a company match, generous paid time off and holiday, paid new parent leave, day care coverage, a generous employee discount, and other great perks.


Core Values

The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.

  • Teamwork Makes the Dream Work
  • Find the Fun
  • Stay Authentic
  • Respect
  • Entrepreneurial Spirit
  • Start Strong & Finish Strong
  • Have Courage

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.