ZipRecruiter

Log In

1

Digital Marketing Jobs in Racine, WI (NOW HIRING)

ULINE

Vice President of Digital Marketing

Kenosha, WI · On-site

Vice President of Digital Marketing Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Drive marketing that makes a measurable difference. As Uline's Vice President of Digital ...

ULINE

Vice President of Digital Marketing

Waukegan, IL · On-site

Vice President of Digital Marketing Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Drive marketing that makes a measurable difference. As Uline's Vice President of Digital ...

CI Design Inc.

Digital Marketer

Milwaukee, WI · On-site

CI Design is expanding our digital marketing team and looking for a Digital Marketer with proven paid media experience to join our award-winning brand and marketing agency. For more than 30 years, we ...

krg technology inc

Digital BA

Racine, WI · On-site

$92K - $104K/yr

Multi-site WCMS implementations and Sitecore in specific Functional knowledge of web-properties in the Digital Marketing world and how they operate; Experience in developing branding, customer ...

TransPerfect

Digital Account Manager

Milwaukee, WI · On-site

They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They work alongside a client services team of digital marketing specialists ...

TransPerfect

Digital Account Manager

Milwaukee, WI · On-site

They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They work alongside a client services team of digital marketing specialists ...

TransPerfect

Digital Account Manager

Milwaukee, WI · On-site

They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They work alongside a client services team of digital marketing specialists ...

TransPerfect

Digital Account Manager

Milwaukee, WI · On-site

They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They work alongside a client services team of digital marketing specialists ...

next page

Showing results 1-20

All JobsDigital Marketing JobsDigital Marketing Jobs in Racine, WI

Digital Marketing information

See Racine, WI salary details

$34.2K

$82.3K

$129.9K

How much do digital marketing jobs pay per year?

As of Aug 28, 2026, the average yearly pay for digital marketing in Racine, WI is $82,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $93,800.00 per year, depending on experience, location, and employer.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services. It involves strategies like content marketing, search engine optimization (SEO), pay-per-click advertising, and social media marketing to reach and engage target audiences online. Digital marketing allows businesses to measure results in real-time, target specific demographics, and optimize campaigns for better performance. It is essential for organizations looking to grow their presence and compete in today’s digital-first marketplace.

What are the qualifications to get a job in digital marketing?

The qualifications and skills that you need to start a career in digital marketing depend on the duties and responsibilities of your position. Employers at digital marketing agencies may seek a degree in marketing or advertising. Writers, graphic designers, and web design professionals should earn a degree in their area of specialization. You can also pursue a postsecondary certificate from a community college. There are professional certifications as well, such as the Digital Marketing Certification from the American Marketing Association. You should maintain a portfolio of work to show employers.

What are the key skills and qualifications needed to thrive as a digital marketing professional, and why are they important?

To thrive as a Digital Marketing professional, you need expertise in content creation, SEO/SEM strategies, analytics, and a solid understanding of marketing fundamentals, often supported by a degree in marketing or relevant certifications. Familiarity with tools like Google Analytics, social media platforms, email marketing software, and advertising platforms such as Google Ads or Facebook Ads Manager is essential. Creativity, adaptability, and strong communication skills help you effectively engage audiences and collaborate across teams. These abilities are crucial for driving online brand growth, measuring campaign performance, and adapting to the fast-changing digital landscape.

What are some common challenges digital marketing professionals face when adapting to new platforms or technologies?

Digital marketing professionals often encounter challenges when integrating new platforms or technologies, such as staying updated with rapidly evolving algorithms, learning new tools efficiently, and ensuring consistent brand messaging across diverse channels. Adapting quickly while maintaining campaign effectiveness requires ongoing learning and flexibility. Collaborating closely with other team members, such as content creators and data analysts, helps ensure smooth adoption and maximizes the potential of new digital solutions.

What is the difference between Digital Marketing vs Content Marketing?

AspectDigital MarketingContent Marketing
FocusBroad online promotion strategies including SEO, PPC, email, social mediaCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, analytics, social media managementContent creation, storytelling, copywriting
Work EnvironmentDigital agencies, marketing departments, freelanceContent teams, marketing agencies, in-house marketing
CertificationsGoogle Ads, HubSpot, Facebook BlueprintContent marketing certifications, HubSpot, Content Marketing Institute

Digital Marketing encompasses a wide range of online promotional tactics, while Content Marketing specifically focuses on creating valuable content to attract and retain audiences. Both roles often overlap but serve different strategic purposes within digital campaigns.

Can I start digital marketing with no experience?

Digital marketing is accessible to beginners, and many entry-level roles do not require prior experience. Gaining skills in areas like social media, SEO, and analytics through online courses or certifications can help you start a career in this field. Practical experience, such as internships or personal projects, also enhances employability.

Is digital marketing a good job?

Digital marketing is a growing field offering opportunities in areas such as content creation, social media management, and data analysis. It often requires skills in SEO, analytics tools, and communication, with roles available in various industries and flexible schedules. Job satisfaction depends on individual interests and career goals.

What do digital marketing jobs do?

Digital marketing jobs involve creating and managing online campaigns to promote products or services, using tools like social media, email, search engines, and analytics. Professionals in this field develop content, optimize websites, and analyze data to improve marketing effectiveness and reach target audiences.
More about Digital Marketing jobs

What are the most commonly searched types of Digital Marketing jobs in Racine, WI?

The most popular types of Digital Marketing jobs in Racine, WI are:

What are popular job titles related to Digital Marketing jobs in Racine, WI?

For Digital Marketing jobs in Racine, WI, the most frequently searched job titles are:

What job categories do people searching Digital Marketing jobs in Racine, WI look for?

The top searched job categories for Digital Marketing jobs in Racine, WI are:

What cities near Racine, WI are hiring for Digital Marketing jobs?

Cities near Racine, WI with the most Digital Marketing job openings:

Digital Marketing jobs near you
Infographic showing various Digital Marketing job openings in Racine, WI as of August 2026, with employment types broken down into 5% Internship, 80% Full Time, 5% Part Time, and 10% Contract. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $82,252 per year, or $39.5 per hour.

Digital Marketing Manager

Waterford, WI • On-site

CNH Industrial N.V.
See more jobs at CNH Industrial N.V.external

Full-time

Retirement

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

4845
Job Location: Waterford - Wisconsin - United States, New Holland - Pennsylvania - United States
Category for Job Posting: Sales and Marketing
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
Apply now
  • Apply Now
  • Start applying with LinkedIn

    • Start
  • Please wait...

About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Digital Marketing Manager owns the development, execution, and optimization of CNH Capital's digital marketing strategy, driving measurable business growth, customer engagement, lead generation, and conversion across all digital channels. This role serves as the organization's digital marketing leader, translating business and marketing priorities into integrated digital programs that deliver targeted, data-driven customer experiences and business results.
The Digital Marketing Manager is accountable for the strategy, performance, and continuous evolution of CNH Capital's digital ecosystem, including the Customer Data Platform (CDP), lead generation, website, social media, digital advertising, text messaging, and emerging channels. Working in close alignment with the Business Strategy Marketing Manager, this role ensures marketing strategies are effectively activated through digital channels, while leveraging data, insights, and technology to optimize performance, maximize ROI, and strengthen customer and dealer engagement.
Key Responsibilities
Channel Strategy and Activation
  • Own the digital channel strategy and determine the optimal mix of digital channels-including web, paid media, social, email, SEO, CDP, and SMS-to deliver business and marketing objectives.
  • Develop and execute channel activation plans aligned with campaign objectives and business priorities.
  • Lead the development and management of an integrated digital ecosystem connecting customer data, content, channels, and marketing technology.
  • Direct execution across owned, earned, and paid digital channels to ensure a cohesive customer experience and maximize marketing effectiveness.

Audience Targeting and Personalization
  • Own audience segmentation strategy, leveraging CDP and other data sources to improve targeting precision and campaign effectiveness.
  • Design, build, and manage personalized customer journeys across digital touchpoints.
  • Establish targeting and personalization frameworks that ensure relevant, timely, and impactful customer communications.
  • Leverage customer, dealer, and behavioral data to identify growth opportunities and improve customer experiences.

Campaign Execution and Content Deployment
  • Lead the execution and delivery of integrated digital marketing campaigns across websites, digital advertising, social media, email, SMS, and other digital platforms.
  • Manage end-to-end campaign deployment, ensuring campaigns are launched on time, on brand, and aligned with business objectives.
  • Coordinate cross-functional teams and vendors to deliver campaign assets, content, and channel activation requirements.
  • Establish and maintain scalable campaign execution processes, standards, and governance to drive operational excellence.

Data-Driven Performance Optimization
  • Own digital marketing performance and optimization strategies, ensuring marketing activity contributes to measurable business outcomes.
  • Monitor, analyze, and optimize campaign performance through analytics and testing.
  • Manage channel investments, targeting strategies, and creative performance to maximize engagement, conversion, and ROI.
  • Translate performance insights into actionable recommendations and improvement plans for future marketing initiatives.

Measurement and Insights
  • Own the digital marketing technology ecosystem, including CDP, tracking and tagging frameworks, analytics platforms, and performance measurement capabilities.
  • Develop and maintain dashboards, reporting frameworks, and KPIs that provide visibility into channel, campaign, and business performance.
  • Serve as the primary owner of digital marketing performance insights, delivering recommendations that inform marketing strategy and business decisions.
  • Drive a culture of measurement and continuous improvement by establishing clear performance standards and accountability across digital marketing activities.

Experience Required
  • 5+ years of experience in digital marketing, performance marketing, or related roles.
  • Proven experience executing multi-channel digital campaigns across web, social, paid media, and email/SMS.
  • Strong knowledge of audience segmentation, personalization, and customer journey development.
  • Demonstrated ability to analyze data, optimize performance, and drive measurable business outcomes.
  • Experience working in cross-functional environments and aligning execution with strategic objectives.

Preferred Qualifications
  • Experience using marketing technology platforms (e.g., CDP, CRM, marketing automation tools).
  • Experience managing external agencies and digital vendors.
  • Strong understanding of SEO/SEM, digital advertising platforms (e.g., Google, LinkedIn, Meta), and website optimization.
  • Experience with A/B testing, attribution modeling, and campaign analytics tools.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs
  • Charitable contribution matching and Volunteer Time Off

Apply