ZipRecruiter

Log In

1

Digital Marketing Jobs in Normal, IL (NOW HIRING)

Varsity Tutors

Marketing Tutor

Normal, IL · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

PYRAMID TECHNOLOGIES

Digital Architect

Bloomington, IL · On-site

... Marketing Analyst, Analytics Analyst, and the Customer Experience Monitoring representatives. • Provides PM status to be included in consolidated DC status and appropriately informs the Digital PM ...

Varsity Tutors

Digital Media Tutor

Normal, IL · Remote

$18 - $40/hr

Emphasizes creative problem-solving within technical constraints and connects digital media to marketing, journalism, entertainment, and education applications. * Curriculum Awareness & Adaptive ...

Taylor Corporation

Equipment Operator

Bloomington, IL · On-site

$17 - $18/hr

We work diligently each day to create printed and digital marketing communication solutions that help power many of the world's most recognizable brands. With more than 50 years of category expertise ...

next page

Showing results 1-20

All JobsDigital Marketing JobsDigital Marketing Jobs in Normal, IL

Digital Marketing information

See Normal, IL salary details

$35.7K

$85.8K

$135.4K

How much do digital marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital marketing in Normal, IL is $85,759.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $97,800.00 per year, depending on experience, location, and employer.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services. It involves strategies like content marketing, search engine optimization (SEO), pay-per-click advertising, and social media marketing to reach and engage target audiences online. Digital marketing allows businesses to measure results in real-time, target specific demographics, and optimize campaigns for better performance. It is essential for organizations looking to grow their presence and compete in today’s digital-first marketplace.

What are the qualifications to get a job in digital marketing?

The qualifications and skills that you need to start a career in digital marketing depend on the duties and responsibilities of your position. Employers at digital marketing agencies may seek a degree in marketing or advertising. Writers, graphic designers, and web design professionals should earn a degree in their area of specialization. You can also pursue a postsecondary certificate from a community college. There are professional certifications as well, such as the Digital Marketing Certification from the American Marketing Association. You should maintain a portfolio of work to show employers.

What are the key skills and qualifications needed to thrive as a digital marketing professional, and why are they important?

To thrive as a Digital Marketing professional, you need expertise in content creation, SEO/SEM strategies, analytics, and a solid understanding of marketing fundamentals, often supported by a degree in marketing or relevant certifications. Familiarity with tools like Google Analytics, social media platforms, email marketing software, and advertising platforms such as Google Ads or Facebook Ads Manager is essential. Creativity, adaptability, and strong communication skills help you effectively engage audiences and collaborate across teams. These abilities are crucial for driving online brand growth, measuring campaign performance, and adapting to the fast-changing digital landscape.

What are some common challenges digital marketing professionals face when adapting to new platforms or technologies?

Digital marketing professionals often encounter challenges when integrating new platforms or technologies, such as staying updated with rapidly evolving algorithms, learning new tools efficiently, and ensuring consistent brand messaging across diverse channels. Adapting quickly while maintaining campaign effectiveness requires ongoing learning and flexibility. Collaborating closely with other team members, such as content creators and data analysts, helps ensure smooth adoption and maximizes the potential of new digital solutions.

What is the difference between Digital Marketing vs Content Marketing?

AspectDigital MarketingContent Marketing
FocusBroad online promotion strategies including SEO, PPC, email, social mediaCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, analytics, social media managementContent creation, storytelling, copywriting
Work EnvironmentDigital agencies, marketing departments, freelanceContent teams, marketing agencies, in-house marketing
CertificationsGoogle Ads, HubSpot, Facebook BlueprintContent marketing certifications, HubSpot, Content Marketing Institute

Digital Marketing encompasses a wide range of online promotional tactics, while Content Marketing specifically focuses on creating valuable content to attract and retain audiences. Both roles often overlap but serve different strategic purposes within digital campaigns.

Can I start digital marketing with no experience?

Digital marketing is accessible to beginners, and many entry-level roles do not require prior experience. Gaining skills in areas like social media, SEO, and analytics through online courses or certifications can help you start a career in this field. Practical experience, such as internships or personal projects, also enhances employability.

Is digital marketing a good job?

Digital marketing is a growing field offering opportunities in areas such as content creation, social media management, and data analysis. It often requires skills in SEO, analytics tools, and communication, with roles available in various industries and flexible schedules. Job satisfaction depends on individual interests and career goals.

What do digital marketing jobs do?

Digital marketing jobs involve creating and managing online campaigns to promote products or services, using tools like social media, email, search engines, and analytics. Professionals in this field develop content, optimize websites, and analyze data to improve marketing effectiveness and reach target audiences.
More about Digital Marketing jobs

What are the most commonly searched types of Digital Marketing jobs in Normal, IL?

The most popular types of Digital Marketing jobs in Normal, IL are:

What cities near Normal, IL are hiring for Digital Marketing jobs?

Cities near Normal, IL with the most Digital Marketing job openings:

Digital Marketing jobs near you
Infographic showing various Digital Marketing job openings in Normal, IL as of August 2026, with employment types broken down into 10% Internship, 76% Full Time, and 14% Part Time. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $85,759 per year, or $41.2 per hour.

Digital Marketing Strategist

O'Brien Auto Team

Normal, IL • On-site

Full-time

Re-posted 5 days ago

Job description

Digital Marketing Specialist - Fixed Operations

About O'Brien Digital
O'Brien Digital is the strategic marketing engine behind the O'Brien Auto Team-one of Central Illinois' fastest-growing automotive groups. We support multiple rooftops and brands with a performance-minded approach to marketing that blends data, speed, creativity, and real accountability.

We're building a digital team that knows how to turn strategy into measurable business results. For this role, that means helping our service and parts departments drive more appointments, more qualified traffic, and stronger fixed ops performance across our stores.

Position Summary
We're looking for a Digital Advertising Specialist focused on Fixed Operations. This person will own paid digital campaigns designed to grow service lane traffic, promote parts and seasonal offers, and generate measurable results for our dealerships.

This role is ideal for someone who understands paid media, local targeting, conversion tracking, and performance optimization-and who gets excited about turning ad spend into booked appointments and real store traffic.

Key Responsibilities

Paid Media Strategy and Execution

  • B
    • uild, launch, and optimize paid campaigns across Google Ads, Meta, YouTube, and other relevant platforms
  • C
    • reate campaigns for service, parts, tires, brakes, oil changes, seasonal maintenance, and rooftop-specific promotions
  • D
    • evelop audience targeting, remarketing, geo-targeting, and offer strategies tailored to each store and market
  • M
    • anage campaign budgets with a strong focus on efficiency, lead quality, and conversion volume

    Fixed Operations Growth

  • S
    • upport service departments with campaigns that increase appointment volume and promote high-value fixed ops services
  • P
    • artner with store leadership to align promotions with service goals, capacity, and seasonal demand
  • H
    • elp translate service priorities into clear offers, landing page recommendations, and ad messaging that converts
  • I
    • dentify opportunities to improve performance across rooftops, brands, and service categories

    Performance Analysis and Optimization

  • M
    • onitor campaign KPIs daily and make adjustments based on performance trends
  • T
    • rack calls, form fills, scheduler conversions, cost per lead, and other key fixed ops metrics
  • R
    • un A/B tests on creative, copy, offers, audiences, and landing pages
  • B
    • uild reports and dashboards that clearly show what is working, what needs attention, and where to scale

    Cross-Functional Collaboration

  • W
    • ork closely with service managers, fixed ops leaders, dealership teams, and marketing leadership
  • C
    • oordinate with creative partners to develop ad assets that are clear, timely, and performance-focused
  • C
    • ollaborate with internal teams and external vendors to ensure campaigns launch smoothly and track correctly
  • M
    • aintain strong communication across multiple stores and priorities without losing momentum

    Qualifications

    Required Experience and Skills

  • 2
    • -4 years of hands-on digital advertising or performance marketing experience
  • S
    • trong experience with Google Ads and Meta Ads Manager
  • P
    • roven ability to manage, optimize, and report on paid campaigns with measurable business outcomes
  • F
    • amiliarity with conversion tracking, UTM tagging, audience segmentation, and campaign reporting
  • S
    • trong analytical mindset and comfort working inside Google Analytics, dashboards, and platform reporting tools
  • E
    • xcellent organization and project management skills in a fast-moving, multi-location environment
  • C
    • lear written and verbal communication skills
  • S
    • elf-starter mentality with the ability to work independently and collaboratively

    Preferred Qualifications

  • A
    • utomotive, retail, service-based, or lead-generation marketing experience
  • E
    • xperience marketing fixed ops, service departments, or appointment-driven businesses
  • G
    • oogle Ads certification and/or Meta certification
  • F
    • amiliarity with CRM tools, service schedulers, and attribution challenges in multi-location businesses
  • E
    • xperience testing landing pages, offers, and local campaign variations by market

    What Sets You Apart

  • Y
    • ou think like an operator, not just a marketer
  • Y
    • ou care about results that show up in appointments, traffic, and revenue
  • Y
    • ou move quickly, test often, and optimize without needing constant direction
  • Y
    • ou can balance strategy with execution and stay organized across multiple rooftops
  • Y
    • ou know how to spot waste, find opportunity, and improve performance over time

    Why O'Brien Auto Team?

  • R
    • eal ownership over campaigns that directly impact store performance
  • A
    • collaborative, low-ego team that values initiative and practical thinking
  • T
    • he chance to help shape a growing in-house digital operation
  • E
    • mployee vehicle purchase discounts
  • S
    • ervice and parts discounts for personal vehicles
  • C
    • ompetitive compensation based on experience
  • H
    • ealth and wellness benefits through BambooHR

    Apply
    If you're excited to build paid campaigns that drive real fixed ops results-and want to be part of a team that's serious about performance, accountability, and growth-we'd love to talk.

    Apply