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Digital Marketing Jobs in Boca Raton, FL (NOW HIRING)

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Proven work experience in digital marketing or social media. * Strong writing skills for emails, ads, and social posts. * Knowledge of B2B marketing for LinkedIn and B2C for Instagram and Facebook.

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Digital Marketing information

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$34.5K

$83K

$131K

How much do digital marketing jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital marketing in Boca Raton, FL is $82,992.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,800.00 and $94,600.00 per year, depending on experience, location, and employer.

What are some common challenges digital marketing professionals face when adapting to new platforms or technologies?

Digital marketing professionals often encounter challenges when integrating new platforms or technologies, such as staying updated with rapidly evolving algorithms, learning new tools efficiently, and ensuring consistent brand messaging across diverse channels. Adapting quickly while maintaining campaign effectiveness requires ongoing learning and flexibility. Collaborating closely with other team members, such as content creators and data analysts, helps ensure smooth adoption and maximizes the potential of new digital solutions.

What are the key skills and qualifications needed to thrive as a digital marketing professional, and why are they important?

To thrive as a Digital Marketing professional, you need expertise in content creation, SEO/SEM strategies, analytics, and a solid understanding of marketing fundamentals, often supported by a degree in marketing or relevant certifications. Familiarity with tools like Google Analytics, social media platforms, email marketing software, and advertising platforms such as Google Ads or Facebook Ads Manager is essential. Creativity, adaptability, and strong communication skills help you effectively engage audiences and collaborate across teams. These abilities are crucial for driving online brand growth, measuring campaign performance, and adapting to the fast-changing digital landscape.

What are examples of digital marketing jobs?

Examples of digital marketing jobs include roles such as social media manager, content marketer, SEO specialist, email marketing manager, pay-per-click (PPC) analyst, digital marketing analyst, and marketing automation specialist. These positions often require skills in analytics tools, content creation, and campaign management, and may involve working with platforms like Google Ads, Facebook Ads, and marketing automation software.

Can I start digital marketing with no experience?

Digital marketing is accessible to beginners, and many entry-level roles do not require prior experience. Learning skills such as social media management, content creation, and familiarity with tools like Google Analytics can help you start, often through online courses or certifications. Gaining practical experience through internships or personal projects can also improve your chances of entering the field.

Is digital marketing a good job?

Digital marketing is a growing field that offers diverse roles such as content creation, SEO, and social media management. It often requires skills in analytics, communication, and familiarity with tools like Google Analytics and advertising platforms. The job can provide flexible schedules and opportunities for remote work, making it attractive to many professionals.

What are the qualifications to get a job in digital marketing?

The qualifications and skills that you need to start a career in digital marketing depend on the duties and responsibilities of your position. Employers at digital marketing agencies may seek a degree in marketing or advertising. Writers, graphic designers, and web design professionals should earn a degree in their area of specialization. You can also pursue a postsecondary certificate from a community college. There are professional certifications as well, such as the Digital Marketing Certification from the American Marketing Association. You should maintain a portfolio of work to show employers.

What is the difference between Digital Marketing vs Content Marketing?

AspectDigital MarketingContent Marketing
FocusBroad online promotion strategies including SEO, PPC, email, social mediaCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, analytics, social media managementContent creation, storytelling, copywriting
Work EnvironmentDigital agencies, marketing departments, freelanceContent teams, marketing agencies, in-house marketing
CertificationsGoogle Ads, HubSpot, Facebook BlueprintContent marketing certifications, HubSpot, Content Marketing Institute

Digital Marketing encompasses a wide range of online promotional tactics, while Content Marketing specifically focuses on creating valuable content to attract and retain audiences. Both roles often overlap but serve different strategic purposes within digital campaigns.

Can I start a digital marketing career with no experience?

Digital marketing is accessible to beginners, and many entry-level roles do not require prior experience. Developing skills in areas like social media, content creation, and analytics, along with certifications such as Google Analytics or HubSpot, can help start a career in this field. Internships and online courses are common ways to gain relevant knowledge and experience.

What do digital marketing jobs do?

Digital marketing jobs involve creating and managing online campaigns to promote products or services, using tools like social media, email, search engines, and analytics. Professionals in this field develop content, optimize websites, analyze data, and use marketing platforms to reach target audiences and achieve business goals.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services. It involves strategies like content marketing, search engine optimization (SEO), pay-per-click advertising, and social media marketing to reach and engage target audiences online. Digital marketing allows businesses to measure results in real-time, target specific demographics, and optimize campaigns for better performance. It is essential for organizations looking to grow their presence and compete in today’s digital-first marketplace.
What are the most commonly searched types of Digital Marketing jobs in Boca Raton, FL? The most popular types of Digital Marketing jobs in Boca Raton, FL are:
What are popular job titles related to Digital Marketing jobs in Boca Raton, FL? For Digital Marketing jobs in Boca Raton, FL, the most frequently searched job titles are:
What job categories do people searching Digital Marketing jobs in Boca Raton, FL look for? The top searched job categories for Digital Marketing jobs in Boca Raton, FL are:
What cities near Boca Raton, FL are hiring for Digital Marketing jobs? Cities near Boca Raton, FL with the most Digital Marketing job openings:
Infographic showing various Digital Marketing job openings in Boca Raton, FL as of August 2026, with employment types broken down into 100% Full Time. Highlights an 88% In-person, 6% Hybrid, and 6% Remote job distribution, with an average salary of $82,992 per year, or $39.9 per hour.

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago


Job description

Description

This is a full-time hybrid position based in Sunrise, FL.


Marketing at MASA moves fast, and it moves on data and curiosity. We're looking for a Digital Marketing Manager who doesn't wait for a tool to be handed to them; you find the smarter way to run a program, test a creative idea, or automate a tedious task, and you bring the rest of the team along with you. If you get a genuine charge out of connecting data, creative, and emerging technology into results, this role was built for you.


About Us

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company--we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com


What You Will Do

Reporting to our Director of Digital Acquisition, you will take ownership of MASA's digital marketing performance across seminar marketing, paid media, and conversion rate optimization--turning data into decisions and ideas into measurable growth.


Your main responsibilities will include:

  • Owning MASA's seminar digital marketing program end-to-end, translating performance data into recommendations that drive down cost per lead and drive up attendance, conversion, and ROI.
  • Bringing AI and automation into the everyday workflow, building tools and shortcuts that free the team up to focus on strategy instead of repetitive manual work.
  • Leading full-funnel strategy for programmatic and native advertising, ensuring the right creative reaches the right audience, on time and on brand.
  • Building a creative testing engine--designing experiments, tracking what wins, and turning findings into the team's next best move.
  • Owning the CRO testing roadmap across landing pages, ecommerce experiences, and offer messaging, partnering closely with design and copy to keep the pipeline of experiments moving.
  • Connecting the dots between creative, offer, and funnel performance--reporting out insights that shape how MASA markets going forward.
What You Bring
  • 4+ years of experience in digital marketing, marketing operations, or a related role, with hands-on depth in at least two of: program/campaign operations, paid media creative management, or CRO.
  • Real, hands-on experience putting AI tools or emerging platforms to work--automating a workflow, generating or testing creative, or building something lightweight to solve a problem--not just casual use.
  • A sharp analytical instinct, with the ability to pull data from multiple systems and turn it into a clear story and a clear recommendation.
  • Comfort managing data across marketing platforms, spreadsheets, and reporting tools, including strong Excel skills.
  • The ability to juggle several live workstreams at once without losing sight of the details or the bigger picture.
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience.
What We Will Provide You
  • Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
  • A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don't."
  • A rare seat at the intersection of data, creative, and emerging technology--real ownership over the tools and strategies that shape how MASA markets to millions of members.
Why We Think You'll Love This Opportunity

This isn't a role where you'll be handed a playbook and told to run it. You'll help write the playbook--testing what works, building the tools that make the team faster, and seeing your ideas show up directly in the numbers. If you want a job where curiosity is rewarded and your experiments actually ship, this is it.


NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.


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