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Digital Marketing Manager Jobs in Rutherford, NJ

Triumph Hotels

Digital Marketing Manager

Manhattan, NY · On-site

$90K - $100K/yr

The Digital Marketing Manager serves as the organization's subject matter expert for digital marketing performance, audience targeting, attribution, and conversion optimization. Working in close ...

Triumph Hotels

Digital Marketing Manager

Manhattan, NY · On-site

$90K - $100K/yr

The Digital Marketing Manager serves as the organization's subject matter expert for digital marketing performance, audience targeting, attribution, and conversion optimization. Working in close ...

Pointway Inc

Digital Marketing Manager

New York, NY

Digital Marketing Specialist As the Digital Marketing Specialist, you will report to the COO and be responsible for implementing, managing and monitoring search engine optimization (SEO) and search ...

Purple Brand

Digital Marketing Manager

Manhattan, NY · On-site

$90K - $95K/yr

The Digital Marketing & CRM Manager plays a key role in executing and evolving Purple Brand's digital presence across owned channels including email, SMS, social media, website content, and customer ...

Purple Brand

Digital Marketing Manager

Manhattan, NY · On-site

The Digital Marketing & CRM Manager plays a key role in executing and evolving Purple Brand's digital presence across owned channels including email, SMS, social media, website content, and customer ...

Topfoxx

Digital Marketing Manager

Brooklyn, NY · On-site

We are seeking a Digital Marketing Manager for our E-commerce brand. We are looking for an entrepreneurial spirit & growth hacker, who can help spearhead high level marketing strategies in all ...

Topfoxx

Digital Marketing Manager

Brooklyn, NY

We are seeking a Digital Marketing Manager for our E-commerce brand. We are looking for an entrepreneurial spirit & growth hacker, who can help spearhead high level marketing strategies in all ...

EDO

Digital Marketing Manager

New York, NY · Hybrid

The Role EDO is hiring a Digital Marketing Manager to own and scale our digital activation engine. This is a high-autonomy role-not a support function. You will lead strategy and execution across ...

EDO

Digital Marketing Manager

New York, NY · On-site

The Role EDO is hiring a Digital Marketing Manager to own and scale our digital activation engine. This is a high-autonomy role-not a support function. You will lead strategy and execution across ...

Kapitus

Digital Marketing Manager

New York, NY

$74K - $119K/yr

You must have a track record of managing multimillion-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions ...

StackAI

Digital Marketing Manager

New York, NY · On-site

$146K - $207K/yr

About the Role We're looking for a Digital Marketing Manager to build and scale StackAI's growth engine. This is not a traditional digital marketing role. We're looking for someone who understands ...

Topfoxx

Digital Marketing Manager

Brooklyn, NY

We are seeking a Digital Marketing Manager for our E-commerce brand. We are looking for an entrepreneurial spirit & growth hacker, who can help spearhead high level marketing strategies in all ...

Topfoxx

Digital Marketing Manager

Brooklyn, NY · On-site +1

We are seeking a Digital Marketing Manager for our E-commerce brand. We are looking for an entrepreneurial spirit & growth hacker, who can help spearhead high level marketing strategies in all ...

Kapitus

Digital Marketing Manager

New York, NY · Remote

$74K - $119K/yr

You must have a track record of managing multimillion-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions ...

AJAIA

Digital Marketing Manager

New York, NY · Remote

Position Overview We are looking for data-driven people to own and scale our digital marketing ... You will manage advertising budgets, analyze performance data, identify growth opportunities, and ...

Biz2Credit Inc

Digital Marketing Manager

Manhattan, NY · On-site

$140K - $160K/yr

About the Role As the Digital Marketing Manager, you will be the architect and lead operator of Biz2Credit's performance marketing engine. This is a high-impact, data-centric role designed for a ...

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All JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Rutherford, NJ

Digital Marketing Manager information

See Rutherford, NJ salary details

$37.2K

$89.4K

$141.2K

How much do digital marketing manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for digital marketing manager in Rutherford, NJ is $89,423.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,800.00 and $101,900.00 per year, depending on experience, location, and employer.

What Does a Digital Marketing Manager Do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What are some common challenges Digital Marketing Managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the 5 C's of digital marketing?

The 5 C's of digital marketing are Content, Context, Connection, Conversion, and Commerce. These principles help digital marketing managers develop effective strategies by focusing on relevant content, understanding the audience context, building relationships, driving conversions, and facilitating online transactions.

What is the salary of a digital marketing manager?

The average salary of a digital marketing manager varies by experience and location but typically ranges from $60,000 to $120,000 annually. Senior roles or those in high-cost areas can earn higher salaries, and proficiency with tools like Google Analytics and SEO strategies can influence compensation.

What do you do as a digital marketing manager?

A digital marketing manager develops and implements online marketing strategies to promote products or services, using channels such as social media, email, search engines, and content marketing. They analyze campaign performance, manage budgets, and coordinate with teams to optimize digital presence and achieve business goals, often utilizing tools like Google Analytics and marketing automation platforms.

What is a digital marketing manager's job?

A digital marketing manager oversees online marketing strategies to promote a company's products or services. They develop campaigns, analyze data, manage social media, and use tools like Google Analytics and advertising platforms to reach target audiences and achieve marketing goals.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

What are the key skills and qualifications needed to thrive as a Digital Marketing Manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What does a Digital Marketing Manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.
More about Digital Marketing Manager jobs
What are the most commonly searched types of Digital Marketing jobs in Rutherford, NJ? The most popular types of Digital Marketing jobs in Rutherford, NJ are:
What job categories do people searching Digital Marketing Manager jobs in Rutherford, NJ look for? The top searched job categories for Digital Marketing Manager jobs in Rutherford, NJ are:
What cities near Rutherford, NJ are hiring for Digital Marketing Manager jobs? Cities near Rutherford, NJ with the most Digital Marketing Manager job openings:
Digital Marketing Manager jobs near you
Digital Marketing Manager

Digital Marketing Manager

Triumph Hotels

Manhattan, NY • On-site

$90K - $100K/yr

Full-time

Posted 11 days ago

Job description

Triumph Hotels operates six distinctive boutique hotels across New York City. From traditional luxury and graceful elegance to downtown chic, each property offers a unique guest experience shaped by the character of its neighborhood and the architectural heritage of the city.
Triumph Hotels is seeking a Digital Marketing Manager to drive direct revenue growth through performance marketing, digital acquisition, paid media, website optimization, and analytics. Reporting to the Vice President of Commercial Strategy, this role is responsible for activating and optimizing digital marketing programs that increase brand visibility, guest acquisition, direct bookings, and overall portfolio profitability.
The Digital Marketing Manager serves as the organization's subject matter expert for digital marketing performance, audience targeting, attribution, and conversion optimization. Working in close partnership with the Marketing Associate, this role translates brand campaigns, social media initiatives, promotional offers, and content strategies into high-performing digital marketing programs across paid, owned, and emerging channels. Together, these roles ensure alignment between brand objectives, guest engagement, and commercial performance.
This role serves as the organization's subject matter expert for digital marketing performance and provides actionable insights that improve guest acquisition, engagement, and direct booking results.
The Digital Marketing Manager partners closely with the Marketing Associate to activate brand campaigns, promotional initiatives, social media content, and audience engagement strategies across paid and owned digital channels. Together, these roles ensure alignment between brand objectives, guest engagement, and commercial performance.
Key Responsibilities
Performance Marketing & Acquisition
  • Own paid media strategy and execution across Google Ads, Meta Ads, display advertising, retargeting, and emerging channels.
  • Manage media budgets and optimize ROAS, CPA, conversion rates, and revenue contribution.
  • Develop and execute SEO and SEM strategies to improve visibility and direct booking performance.
  • Conduct keyword research and apply insights across campaigns and website content.
  • Monitor competitor activity and market trends to identify growth opportunities.
  • Metasearch Management
  • Manage hotel metasearch programs including Google Hotel Ads, TripAdvisor, and other hotel metasearch platforms.
  • Optimize bidding strategies and channel performance to maximize direct bookings and return on investment.
  • Display & Programmatic Advertising
  • Manage display, retargeting, and programmatic advertising campaigns to increase awareness, consideration, and conversion.
  • Develop audience segmentation strategies to improve campaign performance and efficiency.
  • Emerging Digital Channels
  • Evaluate and test new digital acquisition channels, media opportunities, and marketing technologies.
  • Recommend innovative strategies to improve guest acquisition and direct revenue performance
  • OTA Displacement
  • Develop initiatives that increase direct bookings and reduce reliance on third-party distribution channels.
  • Partner with Revenue Management to support profitable channel mix objectives

Website & Conversion Optimization
  • Monitor website performance, user experience, and booking funnel effectiveness.
  • Partner with website vendors and internal stakeholders to improve conversion rates and direct revenue.
  • Conduct A/B testing, landing page optimization, and user journey enhancements.
  • Partner with the Marketing Associate to develop audience segmentation, CRM initiatives, and first-party data strategies that improve guest acquisition, retention, and direct booking performance.

Analytics & Reporting
  • Serve as the primary owner of digital marketing analytics and attribution reporting.
  • Develop dashboards and reporting frameworks to measure campaign effectiveness.
  • Utilize Google Analytics, SEMrush, Search Console, and other platforms to generate actionable insights.
  • Provide recommendations based on user behavior, channel performance, and conversion trends.

Social Media Advertising & Campaign Management
  • Develop and execute paid social media campaigns across Meta, Instagram, LinkedIn, TikTok, and emerging platforms.
  • Manage audience targeting, segmentation, retargeting, and lookalike audience strategies.
  • Create campaign briefs and partner with the Marketing Associate to translate brand initiatives into high-performing social campaigns.
  • Optimize campaign performance based on engagement, reach, conversion, and revenue objectives.
  • Conduct A/B testing of creative, messaging, audience segments, and offers.
  • Monitor social media advertising trends and identify new opportunities for guest acquisition and direct bookings.
  • Analyze campaign performance and provide actionable recommendations to improve results.

Support hotel openings, promotions, seasonal campaigns, and portfolio-wide marketing initiatives through paid social activation.
Marketing Platforms & Digital Infrastructure
  • Manage relationships with digital vendors and technology partners supporting marketing performance and reporting.
  • Ensure accurate attribution, tracking, and measurement across all digital channels.
  • Administer digital marketing platforms, advertising accounts, analytics tools, tag management systems, and conversion tracking technologies.
  • Develop annual digital media plans and forecast channel investments to support commercial objectives and maximize return on marketing investment.
  • Provide ongoing performance insights and recommendations to improve creative effectiveness, audience targeting, landing page performance, and campaign conversion rates.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, or related field preferred.
  • Three to five years of hands-on digital marketing experience.
  • Strong expertise in Google Ads, SEO, SEM, Google Analytics, Search Console, and digital advertising platforms.
  • Experience with website optimization, conversion rate optimization, and analytics tools.
  • Strong analytical skills and ability to translate data into actionable recommendations.
  • Excellent project management and organizational skills.
  • Outstanding written and verbal communication skills.

Ability to manage multiple projects effectively under tim

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