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Digital Marketing Manager Jobs in Rio Rancho, NM

DR Horton

Marketing Manager

Albuquerque, NM · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

D.R. Horton, Inc

Marketing Manager

Albuquerque, NM · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

DR Horton, Inc.

Marketing Manager

Albuquerque, NM · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

VOLT

Marketing & Customer Experience

Rio Rancho, NM · On-site

$26.44 - $31.25/hr

Create and manage annual marketing plans, budgets, calendars, and performance metrics * Lead advertising, promotional campaigns, digital marketing, public relations, and corporate communications ...

Erie Home

Field Marketing Manager

Albuquerque, NM · On-site

$52K/yr

... using iPads and digital tools * Flexible availability, midday, evenings, weekends * Full-time ... Join Erie Home as a Field Marketing Manager and take the next big step in your leadership career.

Erie Home

Field Marketing Manager

Albuquerque, NM · Remote

$52K/yr

... using iPads and digital tools * Flexible availability, midday, evenings, weekends * Full-time ... Join Erie Home as a Field Marketing Manager and take the next big step in your leadership career.

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Rio Rancho, NM

Digital Marketing Manager information

See Rio Rancho, NM salary details

$34.3K

$82.5K

$130.3K

How much do digital marketing manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for digital marketing manager in Rio Rancho, NM is $82,509.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,400.00 and $94,100.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.
More about Digital Marketing Manager jobs
What are the most commonly searched types of Digital Marketing jobs in Rio Rancho, NM? The most popular types of Digital Marketing jobs in Rio Rancho, NM are:
What cities near Rio Rancho, NM are hiring for Digital Marketing Manager jobs? Cities near Rio Rancho, NM with the most Digital Marketing Manager job openings:
Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Rio Rancho, NM as of July 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $82,509 per year, or $39.7 per hour.

Digital Marketing Manager

Southwest Womens Oncology/Optimum

Albuquerque, NM • On-site

Full-time

Medical, Retirement, PTO

Re-posted 14 days ago

Job description

Digital Marketing Manager
Optimum Human + Southwest Women's Oncology | Albuquerque, New Mexico
Why This Role Matters
Every patient and client who finds us online, books an appointment, reads a review, or opens an email is touching the digital experience this role owns.
The Digital Marketing Manager will own digital strategy across all seven Optimum entities-directing paid media, managing campaigns end-to-end, optimizing conversion, and reporting performance at the executive level. This is a hands-on, high-ownership role spanning every digital channel: paid search, paid social, email, GHL, GA4, reputation, and CRO. We hire for attitude and aptitude above all else.
Who We Are
Southwest Women's Oncology (SWWO) is New Mexico's leading gynecologic oncology practice, delivering advanced cancer care with skill, courage, and compassion.
Optimum Human and Optimum Infusion extend that mission into performance medicine, infusion services, longevity, recovery, hormone optimization, medical weight loss, peptide therapies, hyperbaric medicine, aesthetics, and human performance.
Together, we operate as a single integrated platform committed to one mission: to deliver new possibilities in medical care, human performance, and health by uniting passion, knowledge, and precision into something greater than the sum of its parts.
What You'll Own
Paid Media
Buy, place, and optimize campaigns directly across Google Ads/SEM, Meta, Instagram, LinkedIn, TikTok, display, and programmatic. Own performance accountability across all paid channels that support execution; you own the strategy.
Digital Strategy & CRO
Drive multi-entity digital strategy across all seven brands. Design and execute A/B tests across landing pages, ads, and email. Own conversion rate optimization-identifying friction, forming hypotheses, implementing improvements.
GHL & Email
Lead GHL campaign strategy-audience segmentation, funnel architecture, automation, and performance optimization. Own email campaign strategy including audience logic, segmentation, cadence, and content direction across all entities.
Analytics & Reporting
Own GA4 implementation and reporting across all entities. Synthesize GA4 and GHL data into a monthly executive performance report. Present findings to leadership with analytical precision.
Reputation Management
Own reputation strategy across all entities-Birdeye, Podium, and comparable platforms. Build review acquisition programs. Monitor sentiment and escalate risks to leadership.
What Success Looks Like
First 90 Days
  • Digital audit complete across all seven entities; first executive report delivered.
  • Paid media accounts reviewed and actively optimized.
  • GA4 and GHL reporting pipeline established.

First 6 Months
  • Measurable improvements in paid efficiency, conversion rates, and email performance.
  • Monthly reporting cadence valued by leadership.

First Year
  • Recognized as the digital performance authority across the Optimum platform.
  • Consistently embodying the Optimum Standard.

Who Thrives Here
We want people who bring relentless positivity, a hunger to learn, and the drive to elevate everyone around them. You will likely thrive if:
  • You take ownership rather than waiting for direction.
  • You believe details matter.
  • You enjoy solving problems and seek continuous improvement.
  • You care deeply about patients and their families.
  • You value teamwork and accountability equally.
  • You're coachable, curious, and committed to mastery.

What You Bring
Required
  • 4-6 years of digital marketing experience with demonstrated multi-channel ownership.
  • Hands-on paid media required-Google Ads/SEM, paid social, display, and programmatic. Must be comfortable buying and placing campaigns directly.
  • GoHighLevel (GHL) proficiency-campaign management, analytics, segmentation, and automation.
  • Google Analytics 4 proficiency-tracking, reporting, goal setup, and data interpretation.
  • Email and automation platform expertise including audience logic and segmentation.
  • Reputation management platform experience (Birdeye, Podium, or similar).
  • Data-driven; able to synthesize analytics and present to leadership confidently.
  • AI tools proficiency for campaign research, brief writing, and reporting.

Preferred
  • Healthcare marketing experience.
  • Agency relationship management experience.
  • CRO methodology and A/B testing framework experience.

Our Culture
We act with courage and embrace accountability.
We serve with precision and hold ourselves to impeccable standards-then raise them.
We reject mediocrity and the comfort of "good enough."
We measure success not only by outcomes, but by the integrity, excellence, and humanity we bring to every interaction.
Way Better. Extraordinary by Design.
If you crave mastery, meaning, and measurable impact-welcome home.
Compensation & Benefits
  • Competitive salary
  • Health benefits
  • 401(k)
  • Paid time off
  • Professional development and continuing education support
  • Opportunity to grow within the Optimum Platform

This is a full-time, on-site position at our Albuquerque, New Mexico office.

Apply