Digital Marketer Jobs in Springfield, IL (NOW HIRING)

At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community, and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.

POSITION SUMMARY                                     

The Platform Manager is responsible for driving growth and increasing market share for Konecranes chain hoists, KBK workstation crane systems, and jib cranes across North America. This role focuses on developing and executing product strategies that strengthen Konecranes' competitive position, expand sales channels, and increase adoption of these product lines.

The Platform Manager will conduct market research, identify growth opportunities, and develop sales and go-to-market strategies aligned with regional business goals.

The ideal candidate is an analytical thinker with strong business acumen, excellent communication skills, and a proven ability to influence cross-functional teams to deliver measurable business growth.

RESPONSIBILITIES:

Product Strategy and Market Growth

• Develop and execute the North American product strategy for Konecranes chain hoists, KBK systems, and jib cranes to increase market share and revenue.
• Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
• Define regional product positioning, pricing strategy, and value propositions for target market segments.
• Identify strategic opportunities to expand sales channels and improve product penetration across industries and regions.

Coordination with Global Product Teams

• Serve as the primary liaison between the North American business and the global platform teams responsible for product development.
• Communicate regional customer needs, regulatory requirements, and market opportunities to ensure global product roadmaps align with North American market demands.
• Provide input on product improvements, feature priorities, and product lifecycle decisions based on regional feedback.

Customer and Market Engagement

• Develop a deep understanding of customer needs through direct engagement, site visits, market analysis, and customer feedback.
• Represent the voice of the North American customer in product discussions and strategic decisions.
• Monitor product performance, market share trends, and customer satisfaction to identify improvement opportunities.

Sales Strategy and Enablement

• Develop and implement sales strategies and programs to increase adoption of Konecranes chain hoists, KBK systems, and jib cranes.
• Support and collaborate with sales teams across North America to drive product sales, including direct engagement with key accounts and strategic opportunities.
• Provide training, tools, and playbooks to improve the effectiveness of sales channels in positioning and selling these product lines.
• Monitor sales performance and identify actions needed to meet product growth targets.

Cross-Functional Collaboration

• Work closely with regional teams including sales, marketing, service, and executive leadership to align product strategies with business objectives.
• Partner with marketing teams to develop product messaging, campaigns, and promotional materials that clearly communicate product advantages and value.
• Facilitate communication between regional stakeholders and global product teams to ensure alignment on priorities and market initiatives.

REQUIRED SKILLS & COMPETENCIES:

• Strong analytical and strategic thinking skills with the ability to translate market insights into actionable strategies.
• Excellent communication skills with the ability to influence stakeholders across multiple functions and regions.
• Demonstrated ability to lead cross-functional initiatives and drive results without direct authority.
• Strong virtual communication and collaboration capabilities.
• Experience working with global teams and coordinating across organizational boundaries.
• Ability to translate technical product features into clear customer value propositions.
• Experience utilizing digital tools and software to manage projects, collaborate with teams, and analyze market data.
• Effective interpersonal and relationship-building skills with the ability to work across diverse teams and personalities.
• Experience with overhead material handling equipment or related industrial processes is preferred.

EDUCATION & EXPERIENCE:

• Bachelor's degree in business, marketing, engineering, or a related field; MBA is a plus.
• Proven experience in product management, product marketing, or business development roles.
• Experience working in industrial equipment, manufacturing, or related industries is preferred.

OTHER REQUIREMENTS:

• Must be willing to travel as required, including overnight trips.
• Travel is estimated to be approximately 50%, including customer visits, sales support, and coordination with regional and global teams.

What we offer:

Benefits: Medical Plan, Dental, Vision, 401k plan with a match from day one, identity theft protection, accident insurance, travel insurance and so much more!

Vacation: 2 weeks of vacation per year (pro-rated for the first year depending on start date). 5-12 years of service, 3 weeks. 13+ years of service, 4 weeks.

Sick Leave: 5 days of Sick Leave per year. Pro-rated the first year after 90 days of service

Holidays: 10 paid holidays per year

Konecranes moves what matters. Konecranes is a global leader in material handling solutions, serving a broad range of customers across multiple industries. We consistently set the industry benchmark, from everyday improvements to the breakthroughs at moments that matter most, because we know we can always find a safer, more productive and sustainable way. That's why, with 16 000+ professionals in over 50 countries, we are trusted every day to lift, handle and move what the world needs.
Konecranes is committed to ensuring that all employees and job applicants are treated fairly in an environment which is free from any form of discrimination. We are an Equal Opportunity Employer - Minorities/Women/Protected Veterans/Disabled/Other Protected Category.
Konecranes, Inc. and its affiliates will not accept resumes from external recruiters or agencies without a Service Agreement and Agency Portal submission. Any resumes sent without a Service Agreement and Agency Portal submission with Konecranes, Inc. are void of any fees and free for internal use. Applicable Konecranes data protection obligations are the responsibility of the agency.