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Digital Manager Jobs in Madison, WI (NOW HIRING)

The Digital Ring

Paid Media Specialist

Madison, WI · Remote

Paid Media Specialists at The Digital Ring are instrumental in developing, executing, and managing campaigns based on client goals, opportunities, competitors, and budget. Focusing on paid search and ...

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Digital Manager information

See Madison, WI salary details

$14.6K

$93.6K

$165.3K

How much do digital manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital manager in Madison, WI is $93,642.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $115,400.00 per year, depending on experience, location, and employer.

What does a digital manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a digital manager?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What are the typical challenges a digital manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

How do you become a digital manager?

To become a digital manager, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, social media, or content management. Developing skills in data analysis, SEO, and digital tools like Google Analytics or marketing platforms is also important. Gaining relevant certifications and demonstrating leadership abilities can enhance prospects for this role.

What is the role of a digital manager?

A digital manager oversees a company's online presence, including digital marketing campaigns, social media, website management, and analytics. They develop strategies to increase digital engagement, optimize user experience, and use tools like SEO and analytics platforms to measure performance.

What are the most commonly searched types of Digital jobs in Madison, WI?

The most popular types of Digital jobs in Madison, WI are:

What are popular job titles related to Digital Manager jobs in Madison, WI?

For Digital Manager jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Digital Manager jobs in Madison, WI look for?

The top searched job categories for Digital Manager jobs in Madison, WI are:

What cities near Madison, WI are hiring for Digital Manager jobs?

Cities near Madison, WI with the most Digital Manager job openings:

Digital Manager jobs near you
Infographic showing various Digital Manager job openings in Madison, WI as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $93,642 per year, or $45 per hour.

Director, Brand Strategy and Digital Marketing

UW Health

Middleton, WI • On-site

$138K - $207K/yr

Other

Medical, Dental, Retirement, PTO

Posted 14 days ago

UW Health rating

7.9

Company rating: 7.9 out of 10

Based on 224 frontline employees who took The Breakroom Quiz

107th of 891 rated healthcare providers

Job description


Work Schedule:
This is a full-time position, scheduled to work Monday through Friday with core business hours between 8:00 a.m. and 5:00 p.m. The role is hybrid with a regular need to work onsite in Madison, WI to support organizational priorities. Off hours availability may be required.
Director, Brand Strategy & Digital Marketing
Shape one of the most recognized healthcare brands in the nation. Drive innovation. Build connections. Inspire trust.
At UW Health, we're looking for a visionary marketing leader who is a strategic thinker, collaborative partner, and a creative problem-solver who can balance long term brand vision with measurable business results. Who excels at building relationships, influencing across complex organizations, leveraging data for decision-making and inspiring teams to do their best work.
As the Director of Brand Strategy & Digital Marketing, you'll lead the development of bold marketing strategies that strengthen our brand, elevate our reputation, and connect patients, employees, providers, and communities to the care that matters most.
You'll lead a team of brand strategy, creative and media professionals and manage relationships with external marketing partners, including our lead advertising agency.
This role provides enterprise leadership for brand strategy, digital marketing, sports partnerships, consumer insights, and responsible AI adoption in marketing
Why Join UW Health?
This is more than a marketing leadership role. It's an opportunity to influence how one of the nation's leading academic health systems engages with millions of consumers while transforming how healthcare marketing is delivered. UW Health was recently named Wisconsin's #1 system by U.S. news & World Report for the 15th consecutive year and recognized by Forbes as a top workplace in Wisconsin and Illinois.
You'll have the opportunity to:
  • Lead and evolve the UW Health brand strategy across a growing, nationally recognized healthcare organization.
  • Drive integrated marketing campaigns, digital engagement strategies, and high-profile partnership initiatives.
  • Partner with executive leaders, clinicians, operational teams, and community stakeholders to advance organizational priorities.
  • Shape the future of healthcare marketing through the responsible adoption of artificial intelligence and emerging technologies.

At UW Health, you will have:
  • An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
  • Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance
  • Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being
  • Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement
  • The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions

Qualifications
  • Bachelor's Degree in a relevant subject area such as Marketing, Communications, Market Research, or a related field Required
  • Master's Degree in a relevant subject area such as Marketing, Communications, Market Research, or a related field Preferred

Work Experience
  • 7 years relevant experience in developing and accelerating brand strategy and positioning at a product/department/functional level Required
  • Experience leading an advertising function with an emphasis on digital advertising Preferred
  • Experience developing brand ambassador programs Preferred
  • Experience leading brand integration of acquired organizations Preferred
  • Experience in a large academic or complex health program that included Marketing/Communications services Preferred
  • Prior management experience Preferred

Our Commitment to Social Impact and Belonging
UW Health is committed to fostering a workplace that creates belonging for everyone and is an Equal Employment Opportunity (EEO) employer. Our respect for people shines through patient care interactions and our daily work practices as we work to embrace the knowledge, unique perspectives and qualities each employee and faculty member brings to work each day. It is the policy of UW Health to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Job Description
UW Hospital and Clinics Benefits

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About UW Health

Sourced by ZipRecruiter

UW Health Clinics - our physicians and staff are dedicated to providing an exceptional patient and family experience by delivering the highest quality of care in a compassionate environment. With more than 80 primary and specialty care clinics located throughout Dane County and the surrounding areas, we are proud to have the opportunity to impact the communities we serve.

Industry

Health care and social assistance and hospitals

Company size

10,000+ Employees

Headquarters location

Madison, WI, US

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