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Digital Director Jobs in Madison, WI (NOW HIRING)

FGS-WI LLC

Digital Press Operator

Milton, WI · On-site

$17 - $23/hr

Freedom is proud to be one of the largest, privately held direct mail service providers in the ... We are recruiting experienced Digital Press Operators to join our talented team of high-impact ...

FGS-WI LLC

Digital Press Operator

Milton, WI · On-site

$17 - $23/hr

Freedom is proud to be one of the largest, privately held direct mail service providers in the ... We are recruiting experienced Digital Press Operators to join our talented team of high-impact ...

Bickers Printing Inc

Be Seen First

Digital Print Production Specialist

Madison, WI · On-site

$18 - $30/hr

Our Madison operation includes digital printing, direct mail, bindery and finishing, graphic design, large format printing, signage, wall and window graphics, displays, vehicle graphics and specialty ...

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Digital Director information

See Madison, WI salary details

$47.9K

$123K

$198K

How much do digital director jobs pay per year?

As of Sep 8, 2026, the average yearly pay for digital director in Madison, WI is $123,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,700.00 and $151,200.00 per year, depending on experience, location, and employer.

What is a digital director?

A digital director is in charge of the digital strategy for one or more brands. As a digital director, your job is to manage all online marketing and social media efforts for your organization. Typical duties include designing the strategy, overseeing its implementation, and assessing its effectiveness. Other responsibilities are to assign tasks to team members, analyze marketing data, and interact with clients. This career requires a proven understanding of online marketing and branding, usually backed up by work experience in the field and a relevant college degree. Additional qualifications include strong analytical, communication, and management skills.

What is a digital director?

A Digital Director is a senior-level professional responsible for overseeing an organization's digital strategy and online presence. They manage digital marketing campaigns, coordinate web and social media initiatives, and ensure alignment with overall business objectives. Their role often involves leading a team of digital specialists, analyzing data to optimize performance, and staying up-to-date with emerging digital trends. Digital Directors play a key role in driving growth, enhancing brand visibility, and improving customer engagement through digital channels.

What are the key skills and qualifications needed to thrive as a digital director?

To thrive as a Digital Director, you need expertise in digital marketing strategy, analytics, and leadership, often supported by a relevant degree and substantial experience in digital roles. Familiarity with tools like Google Analytics, SEO platforms, CMS, and digital advertising systems, as well as certifications such as Google Ads or HubSpot, is typically required. Strategic thinking, effective communication, and the ability to inspire and manage cross-functional teams are critical soft skills. These competencies ensure the successful execution of digital initiatives that drive growth, brand engagement, and organizational objectives.

How does a digital director typically collaborate with other departments to achieve organizational goals?

As a Digital Director, collaboration with departments such as marketing, IT, sales, and creative teams is essential to align digital initiatives with overall business objectives. You’ll often lead cross-functional meetings, set shared KPIs, and ensure digital strategies integrate seamlessly with offline campaigns. Effective communication and project management skills are crucial, as you’ll need to balance competing priorities and facilitate buy-in from various stakeholders. This collaborative approach not only drives cohesive digital experiences but also supports organizational growth and innovation.

What is the difference between Digital Director vs Digital Marketing Manager?

AspectDigital DirectorDigital Marketing Manager
Required CredentialsBachelor's degree, often advanced degrees in marketing, business, or digital fields; extensive experienceBachelor's degree in marketing, communications, or related field; 3-5 years of experience
Work EnvironmentStrategic leadership in corporate or agency settings, overseeing multiple teamsExecuting marketing campaigns, managing digital channels, and analytics
Employer & Industry UsageUsed in large corporations, agencies, and brands focusing on digital strategyCommon in marketing departments across various industries

The Digital Director focuses on high-level digital strategy, overseeing teams and aligning digital initiatives with business goals. The Digital Marketing Manager handles day-to-day campaign execution and digital channel management. Both roles require digital marketing knowledge, but the Digital Director has a broader strategic scope and leadership responsibilities.

Does digital director media pay well?

Digital Directors typically earn a high salary due to their leadership role in managing digital marketing strategies, media campaigns, and teams. Salaries vary based on experience, industry, and location but generally range from $100,000 to over $200,000 annually in many markets.
More about Digital Director jobs

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Digital Director jobs near you
Infographic showing various Digital Director job openings in Madison, WI as of September 2026, with employment types broken down into 1% Internship, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $123,026 per year, or $59.1 per hour.

Director of Digital Marketing

Wisconsin Milk Marketing

Madison, WI • On-site

Full-time

Retirement

Posted 16 days ago

Job description

Dairy Farmers of Wisconsin is looking for a Director of Digital Marketing.


About the Dairy Farmers of Wisconsin (DFW): We are a non-profit organization fully funded by the dairy farmers of Wisconsin. Our mission is to help Wisconsin’s dairy farm families thrive by building demand for products made in Wisconsin with Wisconsin milk… like cheese.


About the Role: In this role, you will manage and execute DFW’s digital marketing across branding, content, social media, paid advertising, SEO/GEO and websites. You will work across the organization to deliver integrated, audience-focused and performance-driven communications by:

  • Coordinating digital marketing initiatives that support DFW’s organizational goals and brand standards
  • Assisting in developing branded content, applying distinct audience-specific brand voices and reviewing creative proofs for accuracy and consistency
  • Managing social media, paid advertising, SEO/GEO and website activities, along with coordinating supporting agencies, consultants and vendors
  • Monitoring performance and budget activity to identify insights, improve results and ensure resources are used effectively


About You: A bachelor’s degree plus at least eight years of experience in digital marketing, including branding, social media, paid advertising, SEO/GEO, website management or a similar role. Experience managing agency partners and coordinating digital initiatives across teams is required. You should bring strong communication and proofreading skills, exceptional attention to detail and the ability to apply distinct brand voices for different audiences. Prior supervisory and project management experience is preferred. You will contribute to DFW’s culture of unity and excellence by being hungry, humble and smart.


About the Job & Benefits. This position is located Madison, Wisconsin. You should be willing to travel approximately 15% of the time, including occasional weekends. Compensation consists of a competitive salary and benefits package that includes a company-funded 401k plan, summer hours, as well as casual office attire.


DFW is an equal opportunity employer.