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Digital Director Jobs in Alabama (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

Hearst

Digital Content Manager

Birmingham, AL · On-site

The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital ...

Hearst

Digital Content Manager

Birmingham, AL

The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital ...

Hearst

Digital Content Manager

Birmingham, AL

The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital ...

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All JobsDigital JobsDigital Director JobsDigital Director Jobs in Alabama

Digital Director information

See Alabama salary details

$43.1K

$110.6K

$178.1K

How much do digital director jobs pay per year?

As of Aug 30, 2026, the average yearly pay for digital director in Alabama is $110,649.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $136,000.00 per year, depending on experience, location, and employer.

What is a digital director?

A digital director is in charge of the digital strategy for one or more brands. As a digital director, your job is to manage all online marketing and social media efforts for your organization. Typical duties include designing the strategy, overseeing its implementation, and assessing its effectiveness. Other responsibilities are to assign tasks to team members, analyze marketing data, and interact with clients. This career requires a proven understanding of online marketing and branding, usually backed up by work experience in the field and a relevant college degree. Additional qualifications include strong analytical, communication, and management skills.

What is a digital director?

A Digital Director is a senior-level professional responsible for overseeing an organization's digital strategy and online presence. They manage digital marketing campaigns, coordinate web and social media initiatives, and ensure alignment with overall business objectives. Their role often involves leading a team of digital specialists, analyzing data to optimize performance, and staying up-to-date with emerging digital trends. Digital Directors play a key role in driving growth, enhancing brand visibility, and improving customer engagement through digital channels.

What are the key skills and qualifications needed to thrive as a digital director?

To thrive as a Digital Director, you need expertise in digital marketing strategy, analytics, and leadership, often supported by a relevant degree and substantial experience in digital roles. Familiarity with tools like Google Analytics, SEO platforms, CMS, and digital advertising systems, as well as certifications such as Google Ads or HubSpot, is typically required. Strategic thinking, effective communication, and the ability to inspire and manage cross-functional teams are critical soft skills. These competencies ensure the successful execution of digital initiatives that drive growth, brand engagement, and organizational objectives.

How does a digital director typically collaborate with other departments to achieve organizational goals?

As a Digital Director, collaboration with departments such as marketing, IT, sales, and creative teams is essential to align digital initiatives with overall business objectives. You’ll often lead cross-functional meetings, set shared KPIs, and ensure digital strategies integrate seamlessly with offline campaigns. Effective communication and project management skills are crucial, as you’ll need to balance competing priorities and facilitate buy-in from various stakeholders. This collaborative approach not only drives cohesive digital experiences but also supports organizational growth and innovation.

What is the difference between Digital Director vs Digital Marketing Manager?

AspectDigital DirectorDigital Marketing Manager
Required CredentialsBachelor's degree, often advanced degrees in marketing, business, or digital fields; extensive experienceBachelor's degree in marketing, communications, or related field; 3-5 years of experience
Work EnvironmentStrategic leadership in corporate or agency settings, overseeing multiple teamsExecuting marketing campaigns, managing digital channels, and analytics
Employer & Industry UsageUsed in large corporations, agencies, and brands focusing on digital strategyCommon in marketing departments across various industries

The Digital Director focuses on high-level digital strategy, overseeing teams and aligning digital initiatives with business goals. The Digital Marketing Manager handles day-to-day campaign execution and digital channel management. Both roles require digital marketing knowledge, but the Digital Director has a broader strategic scope and leadership responsibilities.

Does digital director media pay well?

Digital Directors typically earn a high salary due to their leadership role in managing digital marketing strategies, media campaigns, and teams. Salaries vary based on experience, industry, and location but generally range from $100,000 to over $200,000 annually in many markets.
More about Digital Director jobs

What are the most commonly searched types of Digital jobs in Alabama?

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For Digital Director jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Digital Director jobs in Alabama look for?

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What cities in Alabama are hiring for Digital Director jobs?

Cities in Alabama with the most Digital Director job openings:

Digital Director jobs near you
Infographic showing various Digital Director job openings in Alabama as of August 2026, with employment types broken down into 82% Full Time, 12% Part Time, 1% Temporary, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $110,649 per year, or $53.2 per hour.

Director, Digital Operations, Merchandising & Marketing

Birmingham, AL • On-site

Motion
See more jobs at Motionexternal

$120 - $190/hr

Other

Medical, Retirement, PTO

Posted 18 days ago

Job description

## Director, Digital Operations, Merchandising & MarketingApplyremote type: On-Sitelocations: Birmingham, AL, USAtime type: Full timeposted on: Posted Todayjob requisition id: R26\_0000026072**SUMMARY:**The Director of Digital Operations, Merchandising & Marketing is responsible for maximizing the performance, growth, and operational excellence of Motion's digital business. This role owns day-to-day commercial performance across digital channels, ensuring customers can efficiently discover, evaluate, and purchase products while driving revenue growth, conversion, customer retention, and operational reliability. The role leads Digital Operations, Merchandising, Analytics, and Digital Marketing functions supporting Motion's commerce platforms across North America. Responsibilities span product discovery, search, navigation, digital merchandising, catalog performance, demand generation, lifecycle marketing, site operations, and performance analytics. Working closely with Product Management, Customer Success, Technology, Sales, and Operations, this leader ensures the digital channel consistently delivers exceptional customer experiences and measurable business results. The Director of Digital Operations oversees a large-scale digital business with accountability for revenue growth, operational performance, customer engagement, and marketing effectiveness.You must be eligible to work in the US without Visa Sponsorship**JOB DUTIES*** Owns day-to-day performance of Motion's digital business, with accountability for revenue growth, conversion, customer engagement, and operational excellence.* Establishes operating rhythms, dashboards, and performance reviews that provide visibility into digital business health and key performance indicators.* Monitors and optimizes critical customer journeys, identifying opportunities to improve conversion, reduce friction, and increase customer satisfaction.* Ensures operational readiness for platform releases, promotions, seasonal events, and major business initiatives.* Oversees site operations and the ongoing management of business-critical capabilities including pricing, promotions, compliance requirements, account management, and other operational processes required to run the digital business effectively.* Leads digital merchandising strategy and execution across Motion's product portfolio.* Owns product discovery experiences including search, browse, navigation, category management, filtering, and product recommendation capabilities.* Manages search relevance, synonym libraries, taxonomy structures, category hierarchies, and browse experiences to improve findability and conversion.* Establishes digital shelf standards that ensure products meet content, attribute, image, and merchandising requirements.* Partners with suppliers and internal stakeholders to improve product content quality, completeness, and customer decision-support information.* Optimizes product placement, category strategies, featured assortments, cross-sell recommendations, substitute products, and promotional merchandising programs.* Monitors merchandising performance and continuously improve search success, browse engagement, conversion, and average order value.* Partners with enterprise product data and PIM teams to improve catalog quality, product enrichment, and digital readiness across the assortment.* Leads digital analytics, business intelligence, and performance reporting for the eCommerce channel.* Develops and maintains executive dashboards, KPI reporting, funnel analytics, and performance scorecards.* Analyzes customer behavior, traffic patterns, conversion trends, retention performance, and revenue drivers to identify growth opportunities.* Manages digital experience analytics capabilities including journey analysis, session replay, heatmaps, friction analysis, and behavioral insights.* Delivers actionable recommendations that improve customer experience, merchandising effectiveness, marketing performance, and business outcomes.* Develops and executes digital marketing strategies that drive customer acquisition, engagement, retention, and revenue growth.* Directs investments across SEO, AI search optimization, paid search, paid social, display, retargeting, email marketing, and emerging digital channels.* Leads digital lifecycle marketing programs designed to increase onboarding, engagement, retention, reactivation, and customer lifetime value.* Executes digital segmentation, personalization, and audience targeting strategies that improve relevance and campaign performance.* Partners with Sales, Product Management, Technology, Marketing, and Customer* Success teams to align digital programs with business priorities and customer needs, and to measure adoption, identify friction points and quantify overall business impact.* Partner with Technology and Marketing teams to maximize the value of the Customer* Relationship Management (CRM) and Customer Data Platform (CDP) to enable audience segmentation, personalization, lifecycle marketing, automation, and data-driven campaign optimization.* Measures and optimizes digital marketing effectiveness through attribution modeling, performance analytics, and return-on-investment analysis.* Builds and leads high-performing teams across Digital Operations, Merchandising, Analytics, and Digital Marketing.* Establishes scalable processes, operating models, governance structures, and performance management frameworks.* Develops and executes integrated B2B demand generation strategies that drive qualified leads, accelerate pipeline growth, and increase digital-sourced revenue.* Leads cross-functional initiatives that improve digital performance, operational efficiency, customer engagement, and revenue growth.* Manages budgets, vendor relationships, agency partnerships, and investment priorities to maximize business value.* Fosters a culture of accountability, continuous improvement, data-driven decision making, and customer-centric execution.* Develops future leaders and strengthen digital commerce capabilities across the organization.* Performs other duties as assigned.**EDUCATION & EXPERIENCE*** Typically requires a Bachelor's degree and ten (10) or more years of related experience or an equivalent combination.**KNOWLEDGE, SKILLS, ABILITIES*** Deep expertise in digital commerce operations, merchandising, digital marketing, and business performance management.* Proven success managing revenue-generating digital businesses and driving measurable improvements in growth, conversion, customer retention, and profitability.* Strong understanding of digital merchandising, search optimization, product discovery, taxonomy management, product content strategy, and catalog operations.* Experience leading SEO, paid media, lifecycle marketing, marketing automation, customer segmentation, personalization, and demand generation programs.* Strong analytical capabilities, including experience leveraging digital analytics, business intelligence, customer behavior data, and performance reporting to drive decisions.* Demonstrated ability to identify operational challenges, optimize business processes, and improve customer experiences through data-driven problem solving.* Experience leading cross-functional initiatives and influencing stakeholders across* Product, Technology, Marketing, Sales, Operations, and Customer Success organizations.* Proven leadership experience building and developing high-performing teams.* Strong business and financial acumen, including budget management, investment prioritization, and performance accountability.* Excellent communication, presentation, and stakeholder management skills.* Ability to balance strategic planning with hands-on operational execution in a fast-paced, growth-oriented environment.**PHYSICAL DEMANDS:****LICENSES & CERTIFICATIONS:** None required.**SUPERVISORY RESPONSIBILITY**:* 5-10 Direct Reports* 5-10 Indirect Reports**BUDGET RESPONSIBILITY:** YesCOMPANY INFORMATION:Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay. 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