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Digital Creative Director Jobs in Michigan (NOW HIRING)

This is not a traditional graphic design position, and it is not a traditional Creative Director ... Marketing owns strategy: campaigns, media, digital performance, analytics, SEO, web development ...

Creative Director

Detroit, MI · Hybrid

$250K - $270K/yr

Why you'll love this role As the StockX Creative Director you'll lead the global creative direction ... Understanding of native digital content creation -- including concepting for organic social, onsite ...

Creative Director

Detroit, MI · On-site

$250K - $270K/yr

Why you'll love this role As the StockX Creative Director you'll lead the global creative direction ... Understanding of native digital content creation -- including concepting for organic social, onsite ...

... digital and commerce. More than a traditional creative director, this leader shapes Creative ... Strategy & Story as a discipline. They ensure storytelling is intentional, cumulative and ...

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of ... Role Summary The Associate Creative Director, Copy is a senior creative lead responsible for ...

... digital and commerce. More than a traditional creative director, this leader shapes Creative ... Strategy & Story as a discipline. They ensure storytelling is intentional, cumulative and ...

As Associate Creative Director, Copy, you will play a key role in bringing that belief to life ... digital, and film. * Champion the craft of copywriting setting a high bar for language, voice ...

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Showing results 1-20

Digital Creative Director information

See Michigan salary details

$41.4K

$106.4K

$171.3K

How much do digital creative director jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital creative director in Michigan is $106,401.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,100.00 and $130,700.00 per year, depending on experience, location, and employer.

How does a digital creative director typically collaborate with cross-functional teams on digital campaigns?

A Digital Creative Director plays a pivotal role in uniting creative, marketing, and technical teams to ensure cohesive and innovative digital campaigns. They often lead brainstorming sessions, provide creative guidance, and align the visual and messaging strategies with brand goals. Regular communication with project managers, designers, developers, and copywriters is essential to maintain consistency and address challenges quickly. This collaboration fosters a dynamic work environment where creative solutions can be developed efficiently, ultimately delivering engaging digital experiences.

What are the key skills and qualifications needed to thrive as a digital creative director, and why are they important?

To thrive as a Digital Creative Director, you need expertise in visual design, digital marketing, branding, and leadership, often backed by a degree in design or a related field and a strong creative portfolio. Familiarity with design software like Adobe Creative Suite, UX/UI tools, and project management platforms is typically required. Outstanding communication, strategic thinking, and team leadership skills help drive innovation and collaboration across creative and technical teams. These abilities ensure the delivery of compelling digital experiences that meet business goals and stand out in a competitive marketplace.

What is the difference between Digital Creative Director vs Graphic Designer?

AspectDigital Creative DirectorGraphic Designer
CredentialsBachelor's degree in design, marketing, or related field; experience in digital mediaBachelor's degree in graphic design or related field
Work EnvironmentLeads creative teams, oversees digital campaigns, collaborates with clientsCreates visual content, works on design projects, often independently or in small teams
Industry UsageUsed in advertising, marketing, digital media agenciesCommon across print, digital, branding, and advertising sectors

The Digital Creative Director focuses on leading digital campaigns and managing creative teams, while the Graphic Designer primarily creates visual content. The director role involves strategic oversight and leadership, whereas the designer executes specific design tasks. Both roles require a strong design background, but the director's position is more managerial and strategic.

What are popular job titles related to Digital Creative Director jobs in Michigan? For Digital Creative Director jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Creative Director jobs in Michigan look for? The top searched job categories for Digital Creative Director jobs in Michigan are:
What cities in Michigan are hiring for Digital Creative Director jobs? Cities in Michigan with the most Digital Creative Director job openings:
Infographic showing various Digital Creative Director job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, 2% Temporary, and 2% Contract. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution, with an average salary of $106,401 per year, or $51.2 per hour.

Senior Digital Designer - The Agency

Wolverine Worldwide

Rockford, MI • On-site

Full-time

Posted 19 days ago


Job description

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company's products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The Senior Digital Designer is a hands-on creative leader responsible for driving high-quality, performance-focused digital experiences for the Merrell brand. Reporting to the Digital Creative Director, this role directly manages a Digital Designer and serves as the day-to-day creative lead for the brand, translating creative strategy into scalable, effective digital execution.
This position partners closely with Brand, eCommerce, Performance Marketing, Development, and Digital Project Management teams to ensure digital creative supports business objectives while maintaining brand consistency and delivering a best-in-class customer experience.
Primary Duties:
Creative Leadership & Brand Stewardship
  • Lead the execution of digital creative strategy for the Merrell brand, in alignment with direction from the Digital Creative Director.
  • Ensure consistent, high-quality digital design across websites, email, paid media, and emerging channels while preserving and evolving the brand's visual identity.
  • Serve as a creative thought partner to Merrell Brand and eCommerce leadership, contributing to campaign development, product launches, and key brand storytelling initiatives.

Design Systems & Standards
  • Define, document, and govern digital design systems, templates, and guidelines that scale efficiently across digital channels for the brand.
  • Ensure systems support brand consistency while meeting customer, business, and channel-specific needs.
  • Establish and uphold best practices for digital design, accessibility, and platform standards.
  • Review and evolve brand style guidance to ensure relevance and effectiveness in digital and eCommerce environments.

People Management & Team Leadership
  • Directly manage and develop a Digital Designer, providing clear priorities, ongoing feedback, coaching, and performance support.
  • Act as the primary day-to-day creative lead for your direct report, setting expectations and reviewing work for quality, accuracy, and alignment with brand and performance goals.
  • Delegate work effectively while maintaining accountability and a high creative bar.
  • Partner with the Digital Creative Director on employee development, performance management, workload planning, and creative reviews.

Design Execution & Content Creation
  • Lead and contribute to the creation of digital content including web design, paid display, paid social, video, and animation.
  • Conceptualize, present, and oversee creative solutions-including wireframes, mockups, and prototypes-for campaigns, site enhancements, and product launches.
  • Lead or support product and lifestyle photoshoots to ensure assets meet digital and eCommerce standards.

Performance, Optimization & Innovation
  • Collaborate closely with the Performance Marketing team to develop and refine creative that improves engagement, conversion, and ROAS.
  • Partner with cross-functional teams to ideate and execute test-and-learn initiatives that elevate user experience and campaign effectiveness across digital channels.
  • Stay current on digital design trends, tools, and emerging platforms, bringing recommendations forward to continuously improve creative output.

Project Partnership & Creative Planning
  • Act as the primary digital creative lead and brand steward for Merrell, ensuring all customer-facing digital experiences align with brand standards, business objectives, and consumer expectations.
  • Partner with the Digital Project Manager to support intake and planning by reviewing incoming work for scope, complexity, creative risk, and resourcing considerations.
  • Identify potential problem areas early-including feasibility, bandwidth constraints, or quality concerns-and proactively recommend solutions.
  • Collaborate with Brand, eCommerce, and Development teams to ensure creative solutions are aligned and executable prior to production.
  • Balance multiple business, campaign, and channel priorities while maintaining creative excellence.
  • Performs duties consistent with the Company's AAP/EEO goals and polices.
  • Performs other responsibilities as assigned by manager.

Knowledge, Skills, & Abilities Required:
  • Bachelor's degree in Design or equivalent professional experience.
  • 5+ years of digital design experience, including eCommerce and multi-channel marketing.
  • Prior experience managing or formally leading designers preferred.
  • Strong portfolio demonstrating digital-first design, brand storytelling, and performance-driven creative.
  • Expert proficiency in Figma and Adobe Creative Suite; experience with web graphic optimization.
  • Strong understanding of responsive design, animation and front-end best practices; familiarity with HTML/CSS.
  • Demonstrated curiosity and willingness to explore, evaluate, and adopt emerging technologies, including AI-powered creative and productivity tools, to enhance design workflows, efficiency, and creative outcomes.
  • Experience collaborating with developers and performance marketing teams.
  • Exceptional attention to detail, problem-solving skills, and ability to manage multiple priorities in a fast-paced environment.
  • Strong communication, organizational, and leadership skills.

Working Conditions:
Rockford, MI based hybrid in-office work environment.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
#LI-ND
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.