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Digital Content Jobs in Baton Rouge, LA (NOW HIRING)

Ecruit

Marketing Manager - Construction

Baton Rouge, LA · On-site

$55K - $75K/yr

You will combine digital marketing, content, brand management, campaign planning, lead generation, and sales support to help strengthen our market presence and support business growth. Key ...

Varsity Tutors

Social Networking Tutor

Baton Rouge, LA · Remote

$40/hr

Deep knowledge of social media platforms including Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and YouTube, content strategy, profile optimization, privacy settings, digital etiquette, personal ...

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All JobsDigital Content JobsDigital Content Jobs in Baton Rouge, LA

Digital Content information

See Baton Rouge, LA salary details

$22.1K

$79.9K

$190.6K

How much do digital content jobs pay per year?

As of Sep 11, 2026, the average yearly pay for digital content in Baton Rouge, LA is $79,911.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $88,800.00 per year, depending on experience, location, and employer.

What is a digital content specialist?

A Digital Content Specialist is a professional responsible for creating, editing, and managing online content across websites, social media, blogs, and other digital platforms. Their main goal is to engage target audiences, strengthen brand presence, and drive traffic through compelling and relevant content. They often collaborate with marketing, design, and technical teams to ensure content aligns with business objectives and follows best practices for SEO and user experience.

What are the key skills and qualifications needed to thrive as a digital content specialist?

To thrive as a Digital Content Specialist, you need strong writing, editing, and content strategy skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, SEO tools such as Google Analytics, and basic graphic design software is typically required. Creativity, adaptability, and effective collaboration are valuable soft skills that set candidates apart. These capabilities ensure engaging, optimized content that supports brand goals and drives audience engagement in a competitive digital landscape.

How does a digital content specialist typically collaborate with other departments to ensure cohesive brand messaging?

A Digital Content Specialist frequently works closely with marketing, design, and product teams to ensure that all digital content aligns with the organization’s overall brand voice and objectives. Regular meetings and collaborative planning sessions help synchronize campaigns and content calendars. Additionally, content specialists often gather input from subject matter experts and stakeholders to ensure accuracy and relevance, making teamwork and strong communication skills essential for success in this role.

What is the difference between Digital Content vs Digital Content Creator?

AspectDigital ContentDigital Content Creator
Primary FocusDeveloping, managing, and distributing digital content across platformsCreating original digital content such as videos, blogs, or social media posts
Skills RequiredContent management, SEO, digital marketingCreative skills, video editing, writing
Work EnvironmentContent teams, marketing departments, digital agenciesFreelance or in-house creative teams
Common UsageRole encompassing content strategy and managementRole focused on content creation and production

Digital Content refers to the overall management and strategy of digital materials, while Digital Content Creator focuses on producing original digital media. Both roles often collaborate but differ in their core responsibilities and skill sets.

How can I become a digital content creator?

To become a digital content creator, develop skills in writing, video editing, or graphic design, and build a portfolio of your work. Gain experience through creating content regularly, learn to use tools like Adobe Creative Suite or Canva, and grow your online presence on platforms such as YouTube, TikTok, or Instagram.

What are the most commonly searched types of Digital Content jobs in Baton Rouge, LA?

The most popular types of Digital Content jobs in Baton Rouge, LA are:

Digital Content jobs near you
Infographic showing various Digital Content job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 87% Full Time, 9% Part Time, 2% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $79,911 per year, or $38.4 per hour.

Marketing Specialist

Baton Rouge, LA

capitolcityproduce
See more jobs at capitolcityproduceexternal

Full-time

Re-posted yesterday

Job description

Marketing Specialist

Capitol City Produce is looking for a creative, organized, and hands-on Marketing Specialist to join our team.

This isn't a role where you'll spend all day doing one type of marketing. You'll have the opportunity to work across graphic design, social media, digital marketing, photography, video, events, email campaigns, website content, and brand communications while helping bring the Capitol City Produce brand to life.

What You'll Do

  • Create engaging, brand-aligned graphics, promotional materials, point-of-sale pieces, and other marketing collateral.
  • Develop content for social media, email campaigns, digital advertising, promotions, and other marketing initiatives.
  • Help manage our social media presence across platforms including Facebook, Instagram, TikTok, and LinkedIn.
  • Capture and edit photography for products, customer and employee events, company activities, and professional headshots.
  • Create short-form videos, Reels, testimonials, customer highlights, and other branded video content.
  • Assist with email marketing campaigns and e-blasts.
  • Support website updates and maintain accurate, visually appealing online product content.
  • Partner with Sales, Procurement, suppliers, customers, and other internal teams on marketing projects and promotional initiatives.
  • Help plan and execute company, customer, community, and industry events.
  • Prepare signage, booth materials, promotional items, samples, and other event materials.
  • Capture photos, videos, and social content during events.
  • Support internal communications, company signage, branded displays, and other creative projects.
  • Assist with the execution of the company's annual marketing plan and other marketing initiatives as needed.

What We're Looking For

  • 2+ years of professional experience in marketing, communications, content creation, graphic design, or a related field.
  • Bachelor’s degree in marketing, Communications, Graphic Design, or a related field preferred.
  • Strong graphic design skills and experience creating professional digital and print marketing materials.
  • Experience with Adobe Creative Suite, Canva, or comparable creative platforms.
  • Hands-on experience creating content for social media.
  • Experience with photography and short-form video creation/editing.
  • Experience developing email marketing campaigns and customer communications.
  • Strong writing, proofreading, organization, and attention to detail.
  • Ability to manage multiple projects and changing priorities in a fast-paced environment.
  • Comfortable collaborating with multiple departments, customers, suppliers, and business partners.
  • Ability to occasionally support evening and weekend events based on business needs.

What Makes This Role Different

You'll have the opportunity to work on marketing projects from concept through execution. One day might involve designing promotional materials or building an email campaign, while another could have you shooting video at a customer event, creating social content, updating product photography, or helping bring a major community event to life.

We're looking for someone who enjoys creating, not someone who wants to stay in one marketing lane.

If you're creative, detail-oriented, comfortable behind both a computer and a camera, and enjoy seeing your work come to life through digital, print, social, and live events, we'd love to hear from you.

Apply