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Digital Content Jobs in Baton Rouge, LA (NOW HIRING)

Varsity Tutors

Digital Media Tutor

Baton Rouge, LA · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Grace Design Studios

Pursuit Coordinator

Baton Rouge, LA · On-site +1

$40K - $56K/yr

Video, digital and promotional content creation: Assist in the development, strategy and production of all promotional materials, with a focus on video content. * Coordinate studio social media: Meet ...

Mondo

Digital Strategist

Baton Rouge, LA · Remote

$25K/mo

Make content and structural edits to the client's WordPress site as needed * Manage paid media ... digital marketing * Hands-on experience with SEM and paid social media management across Meta ...

Nextiny

Entry Level Digital Marketer

Baton Rouge, LA · On-site

Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

SASSO

Social Media Manager

Baton Rouge, LA · On-site

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred. * 3-5 years of professional social media, digital content, or integrated ...

Danaher

Digital Analyst Internships

Baton Rouge, LA

$94K - $111K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Baton Rouge, LA · On-site

$94K - $111K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

SASSO

Social Media Manager

Baton Rouge, LA · On-site

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred. * 3-5 years of professional social media, digital content, or integrated ...

Grace Design Studios

BIM Manager

Baton Rouge, LA · On-site

$76K - $102K/yr

Create, organize, and maintain Revit families, templates, and digital content libraries to support efficient project delivery and standardized documentation. * Provide technical support and training ...

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All JobsDigital Content JobsDigital Content Jobs in Baton Rouge, LA

Digital Content information

See Baton Rouge, LA salary details

$22.1K

$79.9K

$190.6K

How much do digital content jobs pay per year?

As of Sep 9, 2026, the average yearly pay for digital content in Baton Rouge, LA is $79,911.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $88,800.00 per year, depending on experience, location, and employer.

What is a digital content specialist?

A Digital Content Specialist is a professional responsible for creating, editing, and managing online content across websites, social media, blogs, and other digital platforms. Their main goal is to engage target audiences, strengthen brand presence, and drive traffic through compelling and relevant content. They often collaborate with marketing, design, and technical teams to ensure content aligns with business objectives and follows best practices for SEO and user experience.

What are the key skills and qualifications needed to thrive as a digital content specialist?

To thrive as a Digital Content Specialist, you need strong writing, editing, and content strategy skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, SEO tools such as Google Analytics, and basic graphic design software is typically required. Creativity, adaptability, and effective collaboration are valuable soft skills that set candidates apart. These capabilities ensure engaging, optimized content that supports brand goals and drives audience engagement in a competitive digital landscape.

How does a digital content specialist typically collaborate with other departments to ensure cohesive brand messaging?

A Digital Content Specialist frequently works closely with marketing, design, and product teams to ensure that all digital content aligns with the organization’s overall brand voice and objectives. Regular meetings and collaborative planning sessions help synchronize campaigns and content calendars. Additionally, content specialists often gather input from subject matter experts and stakeholders to ensure accuracy and relevance, making teamwork and strong communication skills essential for success in this role.

What is the difference between Digital Content vs Digital Content Creator?

AspectDigital ContentDigital Content Creator
Primary FocusDeveloping, managing, and distributing digital content across platformsCreating original digital content such as videos, blogs, or social media posts
Skills RequiredContent management, SEO, digital marketingCreative skills, video editing, writing
Work EnvironmentContent teams, marketing departments, digital agenciesFreelance or in-house creative teams
Common UsageRole encompassing content strategy and managementRole focused on content creation and production

Digital Content refers to the overall management and strategy of digital materials, while Digital Content Creator focuses on producing original digital media. Both roles often collaborate but differ in their core responsibilities and skill sets.

How can I become a digital content creator?

To become a digital content creator, develop skills in writing, video editing, or graphic design, and build a portfolio of your work. Gain experience through creating content regularly, learn to use tools like Adobe Creative Suite or Canva, and grow your online presence on platforms such as YouTube, TikTok, or Instagram.

What are the most commonly searched types of Digital Content jobs in Baton Rouge, LA?

The most popular types of Digital Content jobs in Baton Rouge, LA are:

Digital Content jobs near you
Infographic showing various Digital Content job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 87% Full Time, 9% Part Time, 2% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $79,911 per year, or $38.4 per hour.

DIGITAL CONTENT PRODUCER - WAFB

Baton Rouge, LA

GRAY TELEVISION
Media and Telecom • 5 - 10K employees
Learn more about GRAY TELEVISIONexternal

Full-time

Re-posted 11 days ago

Gray Television rating

6.8

Company rating: 6.8 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

52nd of 78 rated media

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.

Job Summary/Description:

WAFB, located in Baton Rouge, is seeking a digital content producer to join our team.

Duties/Responsibilities include (but are not limited to):

- Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
- Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
- Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
- Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
- Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
- Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Qualifications/Requirements:

- Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience.
- Excellent writing and editing skills; strong command of AP style and headline writing.
- Working knowledge of SEO best practices and social platform publishing workflows.
- Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
- Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
- Comfortable collaborating across teams and taking direction while also working independently.
- Flexible schedule willingness (nights/weekends/holidays as news demands).

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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