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Digital Content Jobs in Indiana (NOW HIRING)

Basic understanding of UX/UI principles for digital content and product detail pages * Ability to think about and further develop content from both a creative and performance‑driven perspective

Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.The life-blood of our organization is ...

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Digital Content information

See Indiana salary details

$21.9K

$79.2K

$188.9K

How much do digital content jobs pay per year?

As of Aug 13, 2026, the average yearly pay for digital content in Indiana is $79,189.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $88,000.00 per year, depending on experience, location, and employer.

How does a digital content specialist typically collaborate with other departments to ensure cohesive brand messaging?

A Digital Content Specialist frequently works closely with marketing, design, and product teams to ensure that all digital content aligns with the organization’s overall brand voice and objectives. Regular meetings and collaborative planning sessions help synchronize campaigns and content calendars. Additionally, content specialists often gather input from subject matter experts and stakeholders to ensure accuracy and relevance, making teamwork and strong communication skills essential for success in this role.

What are the key skills and qualifications needed to thrive as a digital content specialist?

To thrive as a Digital Content Specialist, you need strong writing, editing, and content strategy skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, SEO tools such as Google Analytics, and basic graphic design software is typically required. Creativity, adaptability, and effective collaboration are valuable soft skills that set candidates apart. These capabilities ensure engaging, optimized content that supports brand goals and drives audience engagement in a competitive digital landscape.

What is the difference between Digital Content vs Digital Content Creator?

AspectDigital ContentDigital Content Creator
Primary FocusDeveloping, managing, and distributing digital content across platformsCreating original digital content such as videos, blogs, or social media posts
Skills RequiredContent management, SEO, digital marketingCreative skills, video editing, writing
Work EnvironmentContent teams, marketing departments, digital agenciesFreelance or in-house creative teams
Common UsageRole encompassing content strategy and managementRole focused on content creation and production

Digital Content refers to the overall management and strategy of digital materials, while Digital Content Creator focuses on producing original digital media. Both roles often collaborate but differ in their core responsibilities and skill sets.

What is a digital content specialist?

A Digital Content Specialist is a professional responsible for creating, editing, and managing online content across websites, social media, blogs, and other digital platforms. Their main goal is to engage target audiences, strengthen brand presence, and drive traffic through compelling and relevant content. They often collaborate with marketing, design, and technical teams to ensure content aligns with business objectives and follows best practices for SEO and user experience.

What are the most commonly searched types of Digital Content jobs in Indiana?

The most popular types of Digital Content jobs in Indiana are:

What cities in Indiana are hiring for Digital Content jobs?

Cities in Indiana with the most Digital Content job openings:

Infographic showing various Digital Content job openings in Indiana as of August 2026, with employment types broken down into 76% Full Time, and 24% Part Time. Highlights an 88% In-person, 6% Hybrid, and 6% Remote job distribution, with an average salary of $79,189 per year, or $38.1 per hour.

Web and Digital Marketing Specialist

State of Indiana

Indianapolis, IN

$53K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago


State Of Indiana rating

6.8

Company rating: 6.8 out of 10

Based on 186 frontline employees who took The Breakroom Quiz

43rd of 50 rated states


Job description

 Work for Indiana

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

About the Indiana Destination Development Corporation (IDDC):

The Indiana Destination Development Corporation (IDDC) was formed to promote Indiana as a great place for living, visiting, learning, and earning. IDDC is dedicated to promoting, branding, and telling Indiana's authentic story to attract and retain businesses, talent, students, and visitors in our great state. Increasing the knowledge that builds pride in Indiana will help our state fill open jobs, grow talent, and elevate views of our distinctive sense of place

Role Overview: 

The Indiana Destination Development Corporation is seeking a Web and Digital Marketing Specialist to help manage and support IDDC’s digital presence across visitindiana.in.gov and related web platforms. This role is responsible for maintaining accurate, engaging, and search-optimized content while supporting web updates, email marketing, analytics reporting, partner content, advertising implementation, and internal marketing initiatives.

This position is well-suited for someone who is comfortable working across multiple digital tools, managing detailed content workflows, troubleshooting issues, and supporting both internal teams and external partners.

Salary:

The salary for this position traditionally starts at $53,222.00 but may be commensurate with education and work experience. Use our Compensation Calculator to view the total compensation package.

A Day in the Life:

The essential functions of this role are as follows: 

  • Manage and maintain IDDC’s web presence on visitindiana.in.gov, in.gov/iddc/ and related digital properties.
  • Create, edit, and maintain webpages, landing pages, blog posts, forms, listings, and other digital content across CMS and CRM platforms, including Simpleview, dotCMS and WordPress.
  • Make basic HTML, CSS, and JavaScript updates to support page layouts, content presentation, embeds, tracking needs, and user experience improvements.
  • Keep website content accurate, up to date, accessible, and aligned with IDDC priorities.
  • Create, edit, and manage photo galleries in Crowdriff and implement them on the website.
  • Troubleshoot website, CMS, CRM, form, listing, and partner portal issues as needed.
  • Support updates to templated page layouts and recurring content structures.
  • Maintain a strong attention to detail across public-facing website content.
  • Write and edit content for webpages, blogs, landing pages, partner listings, event listings, and other digital initiatives, typically ranging from 200 to 1,000 words.
  • Review, approve, and maintain location and event listings submitted through partner and CRM systems.
  • Support partner content workflows and help maintain accurate partner-supplied information.
  • Maintain internal and external blogging initiatives, including soliciting guest blog posts from community, tourism, and industry partners.

This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.
 

What You'll Need for Success:

Individuals in this role should minimally be able to articulate or demonstrate the following:

  • Bachelor’s degree in a related field and/or 2 to 4 years of relevant professional experience in website management, digital media, content management, marketing, or a related role.
  • Experience creating, editing, and managing digital content.
  • Experience working in CMS platforms, CRM systems, or similar digital content tools.
  • Familiarity with HTML, CSS, and JavaScript for basic website updates and troubleshooting.
  • Familiarity with AP style.
  • Familiarity with SEO best practices and an understanding of how content structure supports search visibility.
  • Experience using analytics or reporting tools to evaluate digital performance.
  • Strong attention to detail and ability to manage multiple content workflows.
  • Comfortable learning new digital tools and adapting to platform-specific workflows.
  • Strong writing, editing, communication, and organizational skills.
  • Able to perform essential functions with or without reasonable accommodation.
     
Supervisory Responsibilities/Direct Reports:
This role may be utilized in a supervisory capacity based on agency needs.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes: 

  • Three (3) medical plan options (including RX coverage) as well as vision and dental plans
  • Wellness Rewards Program: Complete wellness activities to earn gift card rewards
  • Health savings account, which includes bi-weekly state contribution
  • Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
  • Two (2) fully-funded pension plan options
  • A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
    • 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
    • Up to 15 hours of paid community service leave
  • Combined 180 hours of paid vacation, personal, and sick leave time off
  • 12 paid holidays, 14 on election years
  • Education Reimbursement Program
  • Group life insurance
  • Referral Bonus program
  • Employee assistance program that allows for covered behavioral health visits
  • Qualified employer for the Public Service Loan Forgiveness Program
  • Free Parking for most positions
  • Free LinkedIn Learning access

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at jobs@spd.IN.gov.


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