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Digital Content Associate Jobs in Racine, WI (NOW HIRING)

Milwaukee Tool

Web Merchant

Milwaukee, WI · On-site

We value our talented employees, and whenever possible strive to help one of our associates grow ... or digital product management. * Experience managing content and merchandising within modern ...

Milwaukee Tool

Web Merchant

Milwaukee, WI · On-site

We value our talented employees, and whenever possible strive to help one of our associates grow ... or digital product management. * Experience managing content and merchandising within modern ...

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

... associate and building the calendars, workflows, and programs the function needs to scale. The ... Oversee PR, email, digital, social, content, and catalog strategies, ensuring cohesive and ...

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

... associate and building the calendars, workflows, and programs the function needs to scale. The ... Oversee PR, email, digital, social, content, and catalog strategies, ensuring cohesive and ...

Directive

Meta Strategist (Remote US)

Milwaukee, WI · Remote

Work directly with Associate Director to ensure internal and client goals are being achieved ... performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep ...

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All JobsDigital Content Associate JobsDigital Content Associate Jobs in Racine, WI

Digital Content Associate information

See Racine, WI salary details

$10

$26

$62

How much do digital content associate jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for digital content associate in Racine, WI is $26.92, according to ZipRecruiter salary data. Most workers in this role earn between $18.46 and $29.28 per hour, depending on experience, location, and employer.

What is a digital content associate?

Digital Content Associates are professionals responsible for creating, editing, managing, and publishing digital content across various online platforms. They often work with text, images, videos, and other multimedia to ensure content aligns with a brand’s goals and engages its target audience. Their tasks may also include monitoring content performance, optimizing for search engines (SEO), and collaborating with marketing or design teams. Digital Content Associates play a key role in maintaining a consistent online presence and supporting a company’s digital marketing efforts.

What are the key skills and qualifications needed to thrive as a digital content associate?

To thrive as a Digital Content Associate, you need strong writing, editing, and content management skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, basic HTML, SEO tools, and analytics platforms is typically required. Attention to detail, creativity, and effective collaboration are standout soft skills for this role. These abilities ensure the creation and optimization of engaging digital content that aligns with organizational goals and drives audience engagement.

What are some typical challenges digital content associates face when managing content across multiple platforms?

Digital Content Associates often encounter challenges such as maintaining brand consistency, adapting content to fit each platform's unique requirements, and keeping up with rapidly changing digital trends. Balancing high-quality output with tight deadlines can also be demanding, especially when coordinating with various teams like design, marketing, and social media. Effective communication and strong organizational skills are crucial for successfully managing these complexities and ensuring content performs well across all channels.

What are the most commonly searched types of Digital Content jobs in Racine, WI?

The most popular types of Digital Content jobs in Racine, WI are:

What are popular job titles related to Digital Content Associate jobs in Racine, WI?

For Digital Content Associate jobs in Racine, WI, the most frequently searched job titles are:

What job categories do people searching Digital Content Associate jobs in Racine, WI look for?

The top searched job categories for Digital Content Associate jobs in Racine, WI are:

Digital Content Associate jobs near you
Infographic showing various Digital Content Associate job openings in Racine, WI as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 25% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $56,003 per year, or $26.9 per hour.

Web Merchant

Milwaukee Tool

Milwaukee, WI • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 12 days ago

Job description

Job Description:

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our success.

WE CREATE EMPOWERED LEADERS! At Milwaukee Tool we firmly believe that our People and our Culture are the secrets to our success -- so we give you unlimited access to everything you need to provide technical solutions on our IT Team.

Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to support the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.

Your Role on Our Team

As the Web Merchant- you'll be responsible for planning, optimizing, and continuously improving the merchandising of digital experiences across MilwaukeeTool.com to support business, customer, and brand objectives. This role manages how products, systems, solutions, campaigns, and educational content are presented across key website experiences-to help professionals discover the right solutions, build confidence, and connect with distribution partners.

Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content strategy to continuously improve on-site engagement, qualified demand generation, and overall digital performance relative to site objectives.

Digital Experience Strategy

  • Develop and execute merchandising strategies that align digital experiences with business objectives, customer needs, and brand priorities.
  • Merchandise website experiences that educate professionals, promote complete solutions and systems, and drive qualified demand to distribution partners.
  • Balance brand storytelling, customer education, and conversion opportunities across all digital experiences on MilwaukeeTool.com.

Website Experience Optimization

  • Own the merchandising strategy for key product-focused customer touchpoints including:
    • Homepage
    • Category Pages
    • Product Listing Pages
    • Product Detail Pages
    • Landing Pages
    • Search experiences
  • Continuously optimize content hierarchy, navigation, featured products, campaigns, and calls-to-action based on customer behavior and performance data.
  • Ensure experiences evolve throughout the customer lifecycle-from awareness through ownership.

Customer & Content Merchandising

  • Identify opportunities to improve discovery of products, applications, systems, accessories, and solutions.
  • Partner with Brand and Product Marketing to prioritize content that improves customer confidence and decision-making.
  • Ensure merchandising strategies support seasonal campaigns, new product introductions, commercial priorities, and market initiatives.
  • Champion system-selling and solution-based merchandising over individual product promotion.

Data, Testing & Personalization

  • Work in partnership with Analytics to identify customer behavior trends and optimization opportunities.
  • Develop merchandising roadmaps informed by analytics, customer research, SEO insights, and experimentation.
  • Utilize A/B testing and personalization capabilities to continuously improve customer engagement and business outcomes.
  • Measure and optimize experiences against defined website KPIs and customer success metrics.

Cross-Functional Leadership

  • Partner closely with:
    • Brand Marketing, Product Marketing, Channel & Distribution, eCommerce, UX & Design, Digital Product, Analytics, and Marketing operations to Translate business priorities into digital merchandising strategies.

Core Competencies

  • Customer & Market Focus: Customer-Centric Thinking, product discovery, and digital merchandising across diverse product portfolios
  • Business & Strategy: Strategic planning, prioritization, and analytics & data Interpretation
  • Leadership & Delivery: Cross-Functional leadership, agile collaboration, and demonstrated communication & influence across stakeholder groups

The TOOLS you'll bring with you:

  • Bachelor's degree in Marketing, Business, Digital Commerce, Communications, or related field.
  • 3-5 years of experience in digital merchandising, digital marketing, website optimization, product merchandising, UX optimization, or digital product management.
  • Experience managing content and merchandising within modern Content Management Systems.
  • Experience using web analytics platforms (GA4, Adobe Analytics, etc.).
  • Experience interpreting customer behavior data to improve digital experiences.
  • Strong understanding of SEO, content strategy, and customer journey optimization.
  • Experience working within Agile product teams.

Preferred TOOLS

  • Experience with personalization and experimentation platforms.
  • Experience with headless CMS platforms.
  • Experience working with PIM, DAM, and analytics platforms.
  • Experience supporting distributor or partner-based business models.
  • Familiarity with UX principles and digital product development.

We provide these great perks and benefits:

  • Robust health, dental and vision insurance plans

  • Generous 401 (K) savings plan

  • Education assistance

  • On-site wellness, fitness center, food, and coffee service

  • And many more, check out our benefits siteHERE

    Milwaukee Tool is an equal opportunity employer.

    Apply