Digital Channel Manager Jobs in Colorado (NOW HIRING)

The OpportunityAre you passionate about using data to drive digital growth and improve customer experiences? We're looking for an analytical, results-driven eCommerce Analytics & Optimization Manager to lead performance analytics, conversion optimization, and customer behavior insights across our digital sales channels.In this role, you'll own the measurement and optimization of the end-to-end eCommerce funnel, transforming complex data into actionable recommendations that improve conversion, revenue, and customer experience. You'll partner closely with Digital Media, Creative, Product, UX, Call Center, Technology, and Enterprise Data Warehouse (EDW) teams to align measurement strategies, optimize digital experiences, and ensure a consistent view of customer acquisition and performance across channels.If you enjoy solving business problems with data, building executive dashboards, leading experimentation programs, and influencing digital strategy, we'd love to hear from you.What WOW! OffersSalary up to $105,000/year, based on experienceMedical, dental, and vision insurance401(k) with company matchGenerous paid time off and paid holidaysTuition reimbursementFlexible Spending Account and Health Savings Account optionsEmployee discounts on WOW! services in applicable service areasWhat You'll DoDrive eCommerce Performance AnalyticsOwn the measurement and reporting of digital sales performance while providing actionable insights that improve business results.Responsibilities include:Owning weekly, monthly, and quarterly eCommerce performance reporting, tracking key KPIs against budgets, forecasts, and annual business objectivesMonitoring and analyzing performance across the end-to-end digital sales funnel to identify opportunities to improve:ConversionFunnel progressionAbandonment ratesRevenue performanceProviding proactive insights and strategic recommendations to optimize channel performance and maximize digital salesMonitoring trends, forecasting performance, and identifying business risks and growth opportunitiesServing as the primary owner of eCommerce funnel measurement and performance analysisCustomer Journey & Conversion OptimizationLeverage quantitative and qualitative analytics to improve every stage of the customer journey.Responsibilities include:Analyzing customer behavior throughout key stages of the digital sales funnel to identify friction points and conversion opportunitiesConducting quantitative analysis using digital analytics platforms to evaluate:Website trafficCustomer engagementFunnel progressionPurchase behaviorPerforming qualitative analysis using:Session replay toolsHeatmapsCustomer feedbackBehavioral analyticsPartnering with Product, User Experience (UX), Marketing, and Digital teams to prioritize optimization initiatives based on business impact and implementation effortReporting, Dashboards & Business IntelligenceDeliver meaningful reporting that enables informed business decisions.Responsibilities include:Designing, developing, and maintaining executive dashboards, scorecards, and self-service reporting solutionsProviding stakeholders with clear visibility into:Channel performanceCustomer behaviorBusiness healthAutomating reporting processes to improve efficiency and accelerate decision-makingEstablishing standardized KPI definitions and reporting methodologies to ensure consistent measurement across the organizationPresenting concise, actionable insights through business reviews and executive reportingExperimentation & A/B TestingSupport continuous optimization through structured experimentation.Responsibilities include:Supporting the eCommerce optimization roadmap through the execution and measurement of A/B and multivariate testingConfiguring, launching, monitoring, and analyzing experiments using Optimizely and other experimentation platformsPartnering with cross-functional teams to develop:Test hypothesesSuccess metricsMeasurement strategiesMeasuring business impact and communicating test results along with recommendations for future optimizationDigital Measurement & Data QualityEnsure accurate, reliable measurement across all digital experiences.Responsibilities include:Defining and managing data layer requirements to support comprehensive digital analyticsPartnering with Digital Product, IT, and Analytics teams to establish:Tracking standardsTagging strategiesValidating implementation of analytics tagging and data collection across websites, digital funnels, and customer experiencesEnsuring data quality, reporting accuracy, and measurement consistency across platformsCross-Functional LeadershipPartner across the organization to drive digital growth and improve customer experiences.Responsibilities include:Collaborating with Marketing, Product, UX, Technology, and Business Intelligence teams to align analytics and optimization prioritiesServing as the organization's subject matter expert for:Digital analyticsCustomer behaviorConversion rate optimizationProviding strategic recommendations that influence:Product enhancementsCustomer experience improvementsDigital growth initiativesPerforming additional duties as assignedWhat You'll BringMinimum Education & ExperienceBachelor's degree in:AnalyticsMarketingBusinessEconomicsStatisticsComputer ScienceRelated field3+ years of experience in:eCommerce AnalyticsDigital AnalyticsConversion Rate Optimization (CRO)Related analytical disciplinesDeep experience using web analytics platforms such as:Google Analytics 4 (GA4)Adobe AnalyticsContentsquareQuantum MetricSimilar analytics solutionsExperience analyzing customer journeys using:Session replay toolsHeatmapsBehavioral analytics platformsSkills & Abilities for SuccessAnalytics & Business IntelligenceHands-on experience developing dashboards and reporting solutions using:Power BITableauLookerSimilar Business Intelligence platformsAdvanced analytical and problem-solving skills with the ability to transform complex data into actionable business recommendationsExperimentation & OptimizationExperience using Optimizely or other experimentation platformsStrong understanding of:Conversion rate optimizationDigital measurement frameworksTagging strategiesData layer implementationCommunication & LeadershipExcellent communication and stakeholder management skillsExperience presenting insights and recommendations to leadership audiencesAbility to influence business decisions through data-driven storytellingCustomer Experience & Digital StrategyStrong quantitative and qualitative analytical capabilitiesExperience leveraging:Web analyticsSession replay technologyTesting platformsReporting toolsAbility to translate customer insights into optimization initiatives that improve conversion and support the eCommerce roadmapDemonstrated ability to help digital channels achieve revenue, budget, and forecast objectivesPhysical Demands & Working ConditionsThe physical demands described below are representative of those required to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.Regularly required to talk and hearRequired to use hands to type, handle objects, and paperworkRequired to use close vision and maintain focusFrequently required to sit, stand, bend at the knees and waist, and walkPrimarily an office-based or remote/hybrid role with extended periods of computer useOccasional travel (up to 15% ) for meetings and company eventsWhy Join Us?As the eCommerce Analytics & Optimization Manager , you'll play a pivotal role in shaping WOW!'s digital growth strategy. You'll work at the intersection of analytics, customer experience, experimentation, and business strategy—partnering with leaders across Marketing, Product, UX, Technology, and Data to optimize every stage of the customer journey. If you're passionate about turning data into measurable business outcomes and driving meaningful digital innovation, this is the opportunity to make a lasting impact.WOW! is an Equal Opportunity Employer – Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/Gender Expression/National Origin/Disability/Protected Veterans.All qualified applicants will receive consideration for employmentwithout regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran #J-18808-Ljbffr