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Digital Asset Manager Jobs in Baton Rouge, LA (NOW HIRING)

The N2 Company

Territory Sales Manager

Baton Rouge, LA · On-site

$132K/yr

From there, you grow an asset you own. This hybrid position involves a blend of in-person community ... targeted digital advertising, and creative community events. Our portfolio includes 800+ custom ...

The N2 Company

Territory Sales Manager

Baton Rouge, LA · On-site

$132K/yr

From there, you grow an asset you own. This hybrid position involves a blend of in-person community ... targeted digital advertising, and creative community events. Our portfolio includes 800+ custom ...

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All JobsDigital Asset JobsDigital Asset Manager JobsDigital Asset Manager Jobs in Baton Rouge, LA

Digital Asset Manager information

See Baton Rouge, LA salary details

$10

$36

$63

How much do digital asset manager jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for digital asset manager in Baton Rouge, LA is $36.10, according to ZipRecruiter salary data. Most workers in this role earn between $26.39 and $41.68 per hour, depending on experience, location, and employer.

What is a digital asset manager?

A Digital Asset Manager is a professional responsible for organizing, storing, and managing a company's digital assets such as images, videos, documents, and branding materials. They ensure that these assets are easily accessible, properly cataloged, and securely stored, often using specialized digital asset management (DAM) software. Digital Asset Managers also establish best practices for asset usage, metadata tagging, and rights management to maximize efficiency and brand consistency. Their role is crucial for businesses that rely heavily on digital content for marketing, communication, and operations.

What is the difference between Digital Asset Manager vs Content Manager?

AspectDigital Asset ManagerContent Manager
Primary FocusManaging digital assets like images, videos, and documentsCreating, editing, and managing digital content and articles
Skills & CertificationsDigital asset management systems, metadata, file organizationContent creation, SEO, CMS platforms
Work EnvironmentDigital libraries, media teams, marketing departmentsContent teams, marketing, editorial departments
Industry UsageMedia, marketing, entertainment, corporatePublishing, marketing, media, corporate

While both roles involve digital content, a Digital Asset Manager primarily focuses on organizing and maintaining digital assets, ensuring easy retrieval and proper metadata. A Content Manager concentrates on creating, editing, and publishing content to engage audiences. Both roles often collaborate but serve different core functions within organizations.

How does a digital asset manager typically collaborate with creative and marketing teams?

A Digital Asset Manager works closely with creative and marketing teams by organizing, categorizing, and providing easy access to digital content such as images, videos, and design files. They establish metadata standards and workflows to ensure assets are easy to search for and retrieve, which streamlines campaign development and creative processes. Regular communication is required to understand team needs, troubleshoot access issues, and ensure compliance with brand guidelines. This collaboration helps maintain consistency and efficiency across projects, making the Digital Asset Manager a critical link between content creators and end-users.

What is the average salary for a digital asset manager?

The average salary for a digital asset manager typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Professionals in this role often require skills in digital content management systems, metadata, and asset organization.

What are the key skills and qualifications needed to thrive as a digital asset manager?

To thrive as a Digital Asset Manager, you need expertise in digital asset organization, metadata standards, and a background in library science, information management, or a related field. Familiarity with Digital Asset Management (DAM) systems, cloud storage solutions, and relevant certifications like Certified Digital Asset Manager (CDAM) are highly valuable. Strong attention to detail, communication, and problem-solving skills help you efficiently manage assets and support cross-functional teams. These abilities ensure digital assets are easily accessible, properly maintained, and leveraged to maximize business value.

What is a digital asset manager?

A digital asset manager oversees the development and implementation of an asset management system. In this job, your duties are to inventory digital assets, develop effective databases, monitor all digital asset systems, and supervise new upgrades. Many digital asset managers take on additional responsibilities, such as managing content or providing training for system users. This career requires a bachelor’s degree in computer science, information technology, or a related field. Additional qualifications include knowledge of digital asset management software, strong communication skills, and several years of prior management experience, often with a specific asset management system.

More about Digital Asset Manager jobs
What are the most commonly searched types of Digital Asset jobs in Baton Rouge, LA? The most popular types of Digital Asset jobs in Baton Rouge, LA are:
What job categories do people searching Digital Asset Manager jobs in Baton Rouge, LA look for? The top searched job categories for Digital Asset Manager jobs in Baton Rouge, LA are:
What cities near Baton Rouge, LA are hiring for Digital Asset Manager jobs? Cities near Baton Rouge, LA with the most Digital Asset Manager job openings:
Digital Asset Manager jobs near you
Infographic showing various Digital Asset Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 71% Full Time, 8% Part Time, and 21% Contract. Highlights an 93% In-person, 5% Hybrid, and 2% Remote job distribution, with an average salary of $75,081 per year, or $36.1 per hour.

DIGITAL CONTENT PRODUCER - WAFB

GRAY TELEVISION

Baton Rouge, LA • On-site

Full-time

Posted 14 days ago

Gray Television rating

6.8

Company rating: 6.8 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

49th of 76 rated media

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.

Job Summary/Description:

WAFB, located in Baton Rouge, is seeking a digital content producer to join our team.

Duties/Responsibilities include (but are not limited to):

- Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
- Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
- Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
- Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
- Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
- Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Qualifications/Requirements:

- Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience.
- Excellent writing and editing skills; strong command of AP style and headline writing.
- Working knowledge of SEO best practices and social platform publishing workflows.
- Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
- Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
- Comfortable collaborating across teams and taking direction while also working independently.
- Flexible schedule willingness (nights/weekends/holidays as news demands).

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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