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Digital Analytics Manager Jobs (NOW HIRING)

Independence Pet Group

Job Summary Embrace is looking for a highly analytical and technically skilled Digital Analytics & Measurement Manager to own our end-to-end digital measurement ecosystem. This role will lead ...

Outbox

Manager of Digital Analytics

Los Angeles, CA · On-site

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

Outbox

Manager of Digital Analytics

Los Angeles, CA · On-site

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

American Airlines

Analyst, Digital Analytics

Fort Worth, TX · On-site

$94K - $111K/yr

Management will modify the job or require other tasks be performed whenever it is deemed ... Experience using digital analytics tools like adobe analytics, google analytics or Quantum Metric ...

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Digital Analytics Manager information

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$39K

$114.3K

$150K

How much do digital analytics manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for digital analytics manager in the United States is $114,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,500.00 and $134,500.00 per year, depending on experience, location, and employer.

What is a digital analytics manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

How does a digital analytics manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What are the key skills and qualifications needed to thrive as a digital analytics manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What does a digital analytics manager do?

A digital analytics manager oversees the collection, analysis, and interpretation of digital data to improve online marketing and user experience. They use tools like Google Analytics and data visualization software, and often require skills in data analysis, reporting, and understanding digital marketing strategies.
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Digital Analytics Manager jobs near you
Infographic showing various Digital Analytics Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $114,320 per year, or $55 per hour.

Digital Analytics Specialists

Campus, IL • On-site

University of Utah
Colleges, Universities, and Professional Schools • 10K+ employees
Learn more about University of Utahexternal

$60K - $68K/yr

Full-time

Retirement

Posted 10 days ago

University Of Utah rating

6.9

Company rating: 6.9 out of 10

Based on 161 frontline employees who took The Breakroom Quiz

Job description

Details
Open Date 09/04/2026 Requisition Number PRN46139B Job Title Digital Analytics Specialists Working Title Digital/Web Data Analyst Career Progression Track P00 Track Level P2 - Developing FLSA Code Computer Employee Patient Sensitive Job Code? No Standard Hours per Week 40 Full Time or Part Time? Full Time Shift Day Work Schedule Summary
Monday through Friday, 9:00 - 5:00 pm
VP Area President Department 00339 - Marketing & Communications Location Campus City Salt Lake City, UT Type of Recruitment External Posting Pay Rate Range $60,000 - $68,000 Close Date 11/26/2026 Priority Review Date (Note - Posting may close at any time) Job Summary
As a Web Data Analyst, you will be a key player on the University of Utah Marketing and Communication's Digital Team, reporting directly to the Associate Director of Digital Research and Operations. This role is instrumental in translating web traffic, conversion metrics, and conversational data into actionable insights for our university's digital community.
We are looking for a customer-service-oriented professional who brings a strong technical toolkit, excellent interpersonal skills, and a proven track record in web data analysis and reporting.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities
  • Strategic Collaboration: Partner closely with the Associate Director of Digital Research and Operations on all core initiatives, identifying product improvement opportunities and aligning analytics strategy with organizational goals.
  • Implementation & Data Integrity: Implement, configure, and manage web analytics platforms (GA4, BigQuery, Hotjar, Clarity, etc.) while running technical web debugging to ensure tracking accuracy, data hygiene, and privacy compliance.
  • Reporting & Visualization: Structure complex, multi-source datasets to develop and maintain intuitive dashboards using Looker Studio, Tableau, and SuperMetrics that highlight trends and KPIs for non-technical stakeholders.
  • Branded Data Visualization & Prototyping: Design and prototype custom, branded dashboards, interactive reports, and visual assets in Figma, ensuring all data visualizations align with university brand guidelines, visual hierarchy, and UI/UX best practices.
  • Optimization & Testing: Analyze user journeys, conversion funnels, and engagement metrics. Design and execute A/B and multivariate tests to continually elevate website performance and user experience.
  • Conversational Analytics: Apply expertise in conversational analytics to build and refine qualitative and quantitative interaction models.
  • Stakeholder Support & Training: Deliver exceptional customer service while training campus partners on analytics best practices and privacy standards.

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Digital Analytics Specialist, II: Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.

Preferences
Qualifications & Experience
  • Education: Bachelor's degree in computer science, Data Analytics, Data Science, Information Systems, or a related field.
  • Web Analytics Experience: Prior experience in web data analysis with a proven track record of successful projects, plus work experience dedicated to analytics and reporting roles. Digital agency experience preferred; higher education experience strongly preferred.
  • Technical Stack:
    • Analytics & BI: Google Analytics (GA4), BigQuery, Looker Studio, Tableau, Clarity, Hotjar, Ahrefs, SuperMetrics, and web debugging tools.
    • Digital Tracking: Strong experience with custom event schema, multi-channel attribution tracking, and tag management.
    • Coding & Logic: Strong proficiency in JavaScript, complex formula syntax, and SQL/database queries.
    • CMS & Accessibility: Hands-on experience with Content Management Systems (WordPress strongly preferred) and foundational knowledge of digital accessibility (WCAG).
    • Design: Excellent eye for design and ability to create branded, visual reports in design tools such as Figma.
    • Operations: Experience with ticketing and project management systems.

Key Traits We're Looking For
  • Fast & Careful: You pay close attention to details while responding quickly to user needs.
  • Curious: You love to learn and are always looking for ways to refine your craft.
  • Proactive: You take charge. You don't wait for problems to happen; you actively hunt for solutions.
  • Resilient: You keep your cool and handle high-pressure situations with patience and a calm attitude.
  • Collaborative: You are a true team player who understands that we're stronger when we work together.
  • Humble: You're open to listening, receiving constructive feedback, and changing course with ease.

Type Benefited Staff Special Instructions Summary Additional Information
The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at the: University of Utah NonDiscrimination page.
Online reports may be submitted at https://oeo.utah.edu

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.

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About University of Utah

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The University of Utah is the state’s flagship institution of higher education, with 18 schools and colleges, more than 100 undergraduate majors and graduate programs, and an enrollment of more than 38,000 students. It is a member of the Association of American Universities—an invitation-only, prestigious group of 71 leading research institutions. The U is advancing a new national model for higher education that delivers societal impact through education, research, health care, and community service, while making social, economic, and cultural contributions that improve lives across Utah and around the world.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Salt Lake City, UT, US

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