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Digital Analytics Manager Jobs in Michigan (NOW HIRING)

Ra

Marketing Analytics Manager

Detroit, MI

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...

Shift Digital

Digital Analyst

Birmingham, MI · On-site

$93K - $111K/yr

... manage, and improve the performance of their digital marketing and sales initiatives. The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... manage, and improve the performance of their digital marketing and sales initiatives. The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... manage, and improve the performance of their digital marketing and sales initiatives. The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated ...

Amway

Sr Digital Specialist - Digital Insights

Ada, MI · On-site

$96K - $118K/yr

Working across Digital Marketing, Technology, Data & Analytics, Customer Experience, and Market teams, this role connects data from web, mobile, CRM, SEO, social, content, and digital experience ...

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All JobsDigital Analytics JobsDigital Analytics Manager JobsDigital Analytics Manager Jobs in Michigan

Digital Analytics Manager information

See Michigan salary details

$34K

$99.6K

$130.7K

How much do digital analytics manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for digital analytics manager in Michigan is $99,641.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,600.00 and $117,200.00 per year, depending on experience, location, and employer.

What is a digital analytics manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

How does a digital analytics manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What are the key skills and qualifications needed to thrive as a digital analytics manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What does a digital analytics manager do?

A digital analytics manager oversees the collection, analysis, and interpretation of digital data to improve online marketing and user experience. They use tools like Google Analytics and data visualization software, and often require skills in data analysis, reporting, and understanding digital marketing strategies.

What are popular job titles related to Digital Analytics Manager jobs in Michigan?

For Digital Analytics Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Digital Analytics Manager jobs in Michigan look for?

The top searched job categories for Digital Analytics Manager jobs in Michigan are:

What cities in Michigan are hiring for Digital Analytics Manager jobs?

Cities in Michigan with the most Digital Analytics Manager job openings:

Digital Analytics Manager jobs near you
Infographic showing various Digital Analytics Manager job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $99,641 per year, or $47.9 per hour.

Digital Analytics & IIoT Manager

Challenge Manufacturing Company

Walker, MI • On-site

Full-time

Posted 19 days ago

Challenge Manufacturing rating

5.8

Company rating: 5.8 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

524th of 545 rated manufacturers

Job description

Who We Are: Challenge Manufacturing's mission is to manufacture with operational excellence by empowering our employee-owners. As a leading tier 1 supplier of complex metal assemblies for the global automotive industry, we drive innovative solutions for future mobility. We believe the best ideas come from individual unique perspectives. These ideas combined with the teamwork of industry leaders allow us to accomplish any challenge. Our team members take pride in the work we do and embody our core values of safety, ownership, and teamwork every day; they are the true driving force in our operations.
Challenge is proud to be one of the largest employee-owned automotive companies in North America. One of the many benefits of joining the Challenge team is the ESOP program. This program allows Challenge to give shares of the Company to all employee-owners annually. These shares are an additional retirement benefit that will continue to grow during your time at Challenge. Being part of an ESOP means our employee-owners share in Challenge's success!
Challenge is #QualityDriven and #PeoplePowered!
Position Summary
The Manager, Digital Solutions & Development leads the team responsible for enterprise application development, Azure DevOps governance, software delivery practices, Microsoft Fabric administration, Power BI governance, and digital solution delivery across the Operational Technology organization. This is a player-coach leadership role responsible for establishing development standards, governing Azure DevOps, driving DevSecOps maturity, and delivering scalable, secure, and supportable digital solutions.
The role leads a team of developers while partnering closely with OT Automation, SMS/MES, IT, and business stakeholders to support Challenge Manufacturing's digital transformation initiatives.
Key Responsibilities
  • Lead, coach, and develop a team of software developers, BI developers, and future data architecture resources.
  • Own Azure DevOps administration, governance, standards, and adoption across Operational Technology teams.
  • Establish and govern Git workflows, repositories, branching strategies, pull request standards, CI/CD pipelines, and release processes.
  • Develop and maintain software development lifecycle (SDLC) and DevSecOps standards that ensure quality, security, and traceability.
  • Lead development of internal web applications, business tools, reporting platforms, and digital solutions.
  • Oversee API-based integrations between manufacturing, business, and third-party systems.
  • Govern Microsoft Fabric and Power BI platforms, including standards, lifecycle management, security, and supportability.
  • Drive development governance, architecture reviews, and technical quality across all team deliverables.
  • Establish standards for application architecture, documentation, testing, deployment, and support.
  • Partner with OT Automation, SMS/MES, IT, and business stakeholders to translate requirements into scalable digital solutions.
  • Manage development backlogs, priorities, resource allocation, and delivery commitments.
  • Support data governance, access control, audit readiness, and compliance requirements including IATF and ISO standards.
  • Monitor and improve development performance through deployment metrics, platform adoption, solution quality, and user satisfaction.
  • Manage vendor relationships and third-party technical integrations.
  • Foster a culture of accountability, continuous improvement, innovation, and operational excellence.
Required Qualifications
  • Bachelor's degree in Computer Science, Information Systems, Software Engineering, Engineering, or related field, or equivalent experience.
  • 3+ years of people leadership experience leading software development or technical teams.
  • Strong experience with Azure DevOps administration, Git workflows, CI/CD pipelines, SDLC, and DevSecOps practices.
  • Experience leading development of web applications, enterprise solutions, integrations, or digital products.
  • Experience establishing development governance, coding standards, release management processes, and technical best practices.
  • Working knowledge of Microsoft Fabric, Power BI, SQL, APIs, and modern application architectures.
  • Manufacturing industry experience with familiarity in MES, Ignition, IIoT, and Operational Technology environments.
Preferred Qualifications
  • Previous experience as a software developer, technical lead, architect, or development manager.
  • Azure DevOps Administrator certification or equivalent practical experience.
  • Experience implementing enterprise DevOps governance programs.
  • Experience leading Microsoft Fabric or enterprise analytics platforms.
  • Experience supporting multi-site manufacturing operations.
  • Experience with ISO, IATF, IEC 62443, or similar governance/compliance frameworks.
  • Experience driving digital transformation initiatives in manufacturing environments.

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