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Digital Acquisition Jobs (NOW HIRING)

Crocs

Director, Digital Marketing

Westwood, MA · On-site

$176K - $186K/yr

Lead the integrated digital acquisition and paid media strategy, annual planning, and budget allocation across DTC and marketplace channels, including SEM, SEO, Paid Social, Display Retargeting ...

Crocs

Director, Digital Marketing

Westwood, MA · On-site

$176K - $186K/yr

Lead the integrated digital acquisition and paid media strategy, annual planning, and budget allocation across DTC and marketplace channels, including SEM, SEO, Paid Social, Display Retargeting ...

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Digital Acquisition information

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$33K

$76.6K

$130K

How much do digital acquisition jobs pay per year?

As of Sep 12, 2026, the average yearly pay for digital acquisition in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What is digital acquisition?

Digital acquisition refers to the strategies and processes used by businesses to attract and acquire new customers or users through digital channels, such as search engines, social media, email marketing, and online advertising. Professionals in digital acquisition focus on growing a company’s online presence and driving conversions by leveraging data, analytics, and targeted campaigns. Their work often involves optimizing user journeys, analyzing metrics, and collaborating with other marketing teams to maximize results. The ultimate goal is to efficiently and effectively expand the business’s digital customer base.

What are the key skills and qualifications needed to thrive as a digital acquisition specialist?

To thrive as a Digital Acquisition Specialist, you need a solid understanding of digital marketing strategies, data analysis, and customer acquisition channels, often supported by a degree in marketing or a related field. Proficiency with tools like Google Analytics, paid ad platforms (Google Ads, Facebook Ads), and CRM systems is typically required, and certifications such as Google Ads or HubSpot are highly valued. Strong analytical thinking, creativity, and effective communication set outstanding professionals apart in this field. These skills are crucial for optimizing campaigns, maximizing ROI, and driving continuous growth in competitive digital environments.

What are some common challenges faced by professionals in digital acquisition roles, and how can they be addressed?

Digital Acquisition specialists often encounter challenges such as rapidly evolving digital marketing platforms, balancing multiple campaign channels, and meeting ambitious acquisition targets. Staying updated with industry trends and regularly upskilling in new tools can help overcome these hurdles. Collaborating closely with analytics, creative, and product teams enables more effective campaign optimization and ensures alignment with broader marketing objectives. Additionally, frequent testing, data analysis, and adaptability are key strategies for addressing changing consumer behaviors and platform algorithms.

What is the difference between Digital Acquisition vs Digital Marketing?

AspectDigital AcquisitionDigital Marketing
Primary FocusDriving new customer acquisition and lead generationBuilding brand awareness and customer engagement
Skills & CertificationsSEO, SEM, data analysis, paid advertisingContent creation, social media, branding
Work EnvironmentPerformance-driven, data-centric campaignsCreative, strategic planning
Industry UsageCommon in e-commerce, tech, and online servicesUsed across all industries for brand building

Digital Acquisition primarily focuses on attracting new customers through targeted campaigns and data-driven strategies, while Digital Marketing encompasses broader efforts to promote brand awareness and customer engagement. Both roles often overlap but serve distinct objectives within digital business growth.

What is a digital acquisition specialist?

A digital acquisition specialist is a professional responsible for developing and implementing online marketing strategies to attract and convert digital audiences into customers. They often use tools like Google Ads, social media platforms, and analytics to optimize campaigns and improve return on investment. Strong skills in data analysis, advertising platforms, and digital marketing are essential for this role.
More about Digital Acquisition jobs

What are popular job titles for Digital Acquisition?

Popular job titles for Digital Acquisition:

Digital Acquisition jobs near you
Infographic showing various Digital Acquisition job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 85% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.

Director, Digital Acquisition and Growth Strategy

Boston, MA • On-site, Remote

OutSystems
Software Development • 1 - 5K employees
Learn more about OutSystemsexternal

Full-time

Posted 18 days ago

Job description

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!
Job Description
Title: Director, Digital Acquisition and Growth Strategy
Department: Global Growth Marketing
Reports To: Senior Director, Global Campaigns and Digital
Location: Remote / Hybrid
About the Role
OutSystems is seeking a strategic, data-driven, and forward-thinking Director, Digital Acquisition and Growth Strategy to lead a pivotal functional pillar within our Global Growth Marketing organization.
In this role, you will serve as the central analytics, reporting, and optimization authority for the entire Global Campaigns and Digital function - upleveling our measurement frameworks, account-based funnel insights, and growth strategy. You will also directly own our organic search and Answer Engine Optimization (AEO) strategy, programmatic content syndication programs, paid third-party channels, and lifecycle email governance.
Working alongside established channel leaders and specialized agency partners, you will provide strategic media capital governance, cross-channel orchestration, and operational alignment to maximize pipeline velocity and capital efficiency across our global growth engine.
Key Responsibilities
1. Growth Measurement, Analytics & Account Funnel Strategy
  • Growth Analytics Authority: Serve as the strategic measurement lead for the entire Global Growth Marketing organization, designing, standardizing, and evolving cross-functional performance frameworks.
  • Account-Based Funnel Metrics: Track, analyze, and optimize full-funnel account progression metrics (Target Account engagement, MQL/SQL velocity, pipeline creation, and closed-won revenue impact).
  • Executive Dashboarding: Build, maintain, and uplevel performance reporting dashboards using GA4, CRM platforms, and internal BI tools to translate complex datasets into actionable growth recommendations for executive leadership.
  • Cross-Channel Optimization: Identify growth bottlenecks and conversion drop-offs across channels, driving data-informed recommendations to improve overall marketing productivity.

2. SEO & Answer Engine Optimization (AEO) Strategy
  • AEO & Generative AI Search Ownership: Own OutSystems' visibility and positioning across emerging AI answer engines (e.g., ChatGPT, Perplexity, Gemini, Claude), directing prompt optimization, content discovery, and brand authority strategies.
  • Traditional SEO Leadership: Guide enterprise organic search strategy, technical site architecture health, and keyword taxonomy to drive high-intent organic acquisition.
  • Team & Agency Leadership: Directly manage in-house search specialists, specialized external AEO strategists, and enterprise agency partners.
  • Search Intelligence Stack: Drive strategy and operational adoption across search intelligence platforms (e.g., Ahrefs, BrightEdge, Profound, Google Search Console).

3. Programmatic Content Syndication & Email Governance
  • Content Syndication Programs: Own strategy, vendor selection, budget allocation, and ROI for programmatic content syndication platforms, paid email sponsorships, and paid webinar programs.
  • Lead Quality & Ingestion: Standardize lead validation, target account match rates, and automated ingestion workflows for syndicated lead sources to maximize sales acceptance and conversion.
  • Lifecycle Email Governance: Establish global email governance protocols across growth campaigns to maintain domain health, optimize deliverability, and maximize database engagement.

4. Strategic Activation & Media Capital Governance
  • Team Leadership: Build and mentor a high-performing DASO team, fostering an operational culture rooted in data rigor, experimentation, and cross-functional collaboration.
  • Media Capital Governance: Provide strategic portfolio oversight, budget governance, and high-level allocation direction across performance media channels.
  • Cross-Functional Orchestration: Partner closely with internal channel leads (e.g., Performance Media, Lifecycle, Field Marketing) and global agency networks to align acquisition strategies with overall company revenue targets.

What We're Looking For
  • Experience: 8-10+ years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS.
  • Analytics & Funnel Mastery: Proven track record as an analytics authority for growth teams, with deep expertise in GA4, CRM/BI platforms, and account-based funnel metrics (target account engagement, pipeline velocity, MQL/SQL progression).
  • Search & AEO Vision: Expertise in modern enterprise SEO combined with a proactive strategy for Answer Engine Optimization (AEO) and generative AI discovery.
  • Syndication & Programmatic Expertise: Demonstrated success managing programmatic content syndication platforms, third-party vendor relationships, and database governance.
  • Strategic Leadership: Low-ego, highly structured leader capable of managing specialized teams and external agency partners while providing elevated strategic governance to mature channel functions.
  • Communication: Ability to distill complex performance data into clear, compelling growth narratives for senior executives and cross-functional partners.

  • Salary Determination: Our salary range is based on industry standards, company performance, and market conditions. We offer competitive compensation packages to attract and retain top talent. In determining salary ranges, we consider factors such as
    • Market Research: Industry reports, salary surveys, and online salary databases
    • Company Performance: Financial performance, revenue growth, and budget allocation
    • Job Requirements: Skills, experience, and qualifications necessary for the role
    • Geographic Location: Cost of living, market conditions, and industry standards in our region
    • $183,000 - $222,000 Base Salary

More about OutSystems
OutSystems is a leading AI Development Platform built for the enterprise. Global organizations trust OutSystems to rapidly build mission-critical apps and agents, modernize legacy processes with agentic systems, and govern their entire AI portfolio across complex regulatory environments, all on one unified platform.
As the future becomes agentic, our customers need us now more than ever. While AI has opened the door to extraordinary possibilities, most large organizations find themselves stuck on one side of the "enterprise gap" because AI by itself doesn't solve their complex use cases and business challenges. OutSystems bridges the "enterprise gap" by combining the speed of generative AI with a deterministic, enterprise-grade framework. We provide the tools for teams of any size to deliver high-quality, reliable AI solutions that drive real business impact.
We are looking for passionate, talented, and motivated people to join us as we empower organizations to build, deploy, and scale the next generation of enterprise software. While we are leading the charge into the agentic era, our mission is broader: we are the platform enterprise leaders trust to evolve their entire business, accelerating innovation through secure, governed human-AI collaboration.
OutSystems is a global company, with more than 900k developer community members, 1,700 employees, more than 600 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems now has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and includes a thriving, worldwide community of remote employees.
Our customers are some of the world's most recognizable brands across diverse industries- such as Toyota, Heineken, Bosch, KeyBank, and UCLA-who trust OutSystems to deliver ROI and transformational impact.
Consistently recognized as a leader by top analyst firms Gartner, IDC and Forrester, OutSystems continues to shape the future of enterprise software development in the agentic era. We are proud to be named a leader in more than 100 categories on G2, including #1 in Customer Satisfaction in Enterprise Low Code Development, and most recently as a leader in AI Agent Building in the G2 Spring 2026 Reports.
Working at OutSystems
Our culture is built on our core values of Trust, Customer Success, Innovation, and Alignment. We operate as one global OutSystems team, taking ownership to pursue our vision of being the AI platform enterprise leaders trust to build, secure, and evolve their most critical applications and systems.
What do we have to offer you?
  • A company at the vanguard of the agentic revolution, where we don't just react to AI innovation-we architect it. Joining OutSystems means stepping onto a high-growth rocket ship that combines the fearless agility of a startup with the sophisticated, global foundation of an enterprise powerhouse.
  • Real growth opportunities. We don't just talk about development; we invest in it through structured programs designed to scale your expertise. Whether you are aiming for vertical progression, exploring lateral moves into new domains, or mastering specialized AI skills through our Professional Development Fund and Internal Mobility Program, we provide the resources to get you there.
  • A global collective of world-class talent, where you'll collaborate with enterprise software legends and sought-after thought leaders. At OutSystems, our industry experts aren't just visionaries-they are accessible, approachable mentors who are deeply invested in your growth as we architect the agentic future together.

OutSystems nurtures an inclusive culture where talented individuals from all backgrounds are empowered to learn, experiment and make an impact. . We believe that driving our next phase of growth requires the radical creativity that only comes from diverse perspectives. We are committed to building a team as global and diverse as the organizations we serve, ensuring every individual can perform to their full potential. As an equal opportunity employer, all qualified applicants receive equal consideration regardless of race, origin, religion, sex, sexual orientation, gender identity, disability, veteran status, or any other protected status.

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