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Digital Acquisition Jobs (NOW HIRING)

Jobtailor

Director, Digital Acquisition

Webster, MA · On-site

$150 - $190/hr

Develop and manage dashboards, reporting tools, and performance insights Requirements * 7+ years of experience in insurance, digital acquisition, or funnel optimization * Demonstrated success ...

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Digital Acquisition information

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$33K

$76.6K

$130K

How much do digital acquisition jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital acquisition in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital acquisition specialist?

To thrive as a Digital Acquisition Specialist, you need a solid understanding of digital marketing strategies, data analysis, and customer acquisition channels, often supported by a degree in marketing or a related field. Proficiency with tools like Google Analytics, paid ad platforms (Google Ads, Facebook Ads), and CRM systems is typically required, and certifications such as Google Ads or HubSpot are highly valued. Strong analytical thinking, creativity, and effective communication set outstanding professionals apart in this field. These skills are crucial for optimizing campaigns, maximizing ROI, and driving continuous growth in competitive digital environments.

What is the difference between Digital Acquisition vs Digital Marketing?

AspectDigital AcquisitionDigital Marketing
Primary FocusDriving new customer acquisition and lead generationBuilding brand awareness and customer engagement
Skills & CertificationsSEO, SEM, data analysis, paid advertisingContent creation, social media, branding
Work EnvironmentPerformance-driven, data-centric campaignsCreative, strategic planning
Industry UsageCommon in e-commerce, tech, and online servicesUsed across all industries for brand building

Digital Acquisition primarily focuses on attracting new customers through targeted campaigns and data-driven strategies, while Digital Marketing encompasses broader efforts to promote brand awareness and customer engagement. Both roles often overlap but serve distinct objectives within digital business growth.

What is digital acquisition?

Digital acquisition refers to the strategies and processes used by businesses to attract and acquire new customers or users through digital channels, such as search engines, social media, email marketing, and online advertising. Professionals in digital acquisition focus on growing a company’s online presence and driving conversions by leveraging data, analytics, and targeted campaigns. Their work often involves optimizing user journeys, analyzing metrics, and collaborating with other marketing teams to maximize results. The ultimate goal is to efficiently and effectively expand the business’s digital customer base.

What are some common challenges faced by professionals in digital acquisition roles, and how can they be addressed?

Digital Acquisition specialists often encounter challenges such as rapidly evolving digital marketing platforms, balancing multiple campaign channels, and meeting ambitious acquisition targets. Staying updated with industry trends and regularly upskilling in new tools can help overcome these hurdles. Collaborating closely with analytics, creative, and product teams enables more effective campaign optimization and ensures alignment with broader marketing objectives. Additionally, frequent testing, data analysis, and adaptability are key strategies for addressing changing consumer behaviors and platform algorithms.
More about Digital Acquisition jobs
What job categories do people searching Digital Acquisition jobs look for? The top searched job categories for Digital Acquisition jobs are:
Digital Acquisition jobs near you
Infographic showing various Digital Acquisition job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.

Director, Digital Acquisition

Jobtailor

Webster, MA • On-site

$150 - $190/hr

Other

Re-posted 13 hours ago

Job description

Responsibilities
  • Own & Transform the Acquisition Funnel
  • Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
  • Define and execute a funnel optimization strategy aligned with growth and profitability objectives
  • Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
  • Establish and manage KPIs, performance metrics, and optimization frameworks
  • Design and continuously improve a best-in‑class digital quote experience
  • Identify friction points and streamline the customer journey across touchpoints
  • Use AI-powered personalization to tailor quote pathways and enhance user engagement
  • Lead A/B testing and experimentation programs to continuously improve performance
  • Utilize AI tools to accelerate testing cycles and predict outcomes
  • Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance
  • Collaborate across Product, Pricing, IT, State Management, and Data & Analytics
  • Own and evolve the fraud prevention strategy across leads and quotes
  • Develop and manage dashboards, reporting tools, and performance insights
Requirements
  • 7+ years of experience in insurance, digital acquisition, or funnel optimization
  • Demonstrated success optimizing end-to-end customer acquisition journeys
  • Experience leveraging AI, predictive analytics, or automation tools in a business context
  • Strong understanding of insurance quoting processes and underwriting principles
  • Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
  • Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization
  • Strategic thinker with the ability to translate vision into execution
  • Proven ability to influence and align cross-functional stakeholders
  • Strong analytical, problem-solving, and communication skills
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