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Digital Acquisition Jobs (NOW HIRING)

InforCapital

The Director of Digital Acquisition owns what comes next: leading the full digital acquisition portfolio -- paid social, paid search, affiliate, YouTube, mobile and app networks, and emerging ...

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Digital Acquisition information

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$33K

$76.6K

$130K

How much do digital acquisition jobs pay per year?

As of Sep 11, 2026, the average yearly pay for digital acquisition in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What is digital acquisition?

Digital acquisition refers to the strategies and processes used by businesses to attract and acquire new customers or users through digital channels, such as search engines, social media, email marketing, and online advertising. Professionals in digital acquisition focus on growing a company’s online presence and driving conversions by leveraging data, analytics, and targeted campaigns. Their work often involves optimizing user journeys, analyzing metrics, and collaborating with other marketing teams to maximize results. The ultimate goal is to efficiently and effectively expand the business’s digital customer base.

What are the key skills and qualifications needed to thrive as a digital acquisition specialist?

To thrive as a Digital Acquisition Specialist, you need a solid understanding of digital marketing strategies, data analysis, and customer acquisition channels, often supported by a degree in marketing or a related field. Proficiency with tools like Google Analytics, paid ad platforms (Google Ads, Facebook Ads), and CRM systems is typically required, and certifications such as Google Ads or HubSpot are highly valued. Strong analytical thinking, creativity, and effective communication set outstanding professionals apart in this field. These skills are crucial for optimizing campaigns, maximizing ROI, and driving continuous growth in competitive digital environments.

What are some common challenges faced by professionals in digital acquisition roles, and how can they be addressed?

Digital Acquisition specialists often encounter challenges such as rapidly evolving digital marketing platforms, balancing multiple campaign channels, and meeting ambitious acquisition targets. Staying updated with industry trends and regularly upskilling in new tools can help overcome these hurdles. Collaborating closely with analytics, creative, and product teams enables more effective campaign optimization and ensures alignment with broader marketing objectives. Additionally, frequent testing, data analysis, and adaptability are key strategies for addressing changing consumer behaviors and platform algorithms.

What is the difference between Digital Acquisition vs Digital Marketing?

AspectDigital AcquisitionDigital Marketing
Primary FocusDriving new customer acquisition and lead generationBuilding brand awareness and customer engagement
Skills & CertificationsSEO, SEM, data analysis, paid advertisingContent creation, social media, branding
Work EnvironmentPerformance-driven, data-centric campaignsCreative, strategic planning
Industry UsageCommon in e-commerce, tech, and online servicesUsed across all industries for brand building

Digital Acquisition primarily focuses on attracting new customers through targeted campaigns and data-driven strategies, while Digital Marketing encompasses broader efforts to promote brand awareness and customer engagement. Both roles often overlap but serve distinct objectives within digital business growth.

What is a digital acquisition specialist?

A digital acquisition specialist is a professional responsible for developing and implementing online marketing strategies to attract and convert digital audiences into customers. They often use tools like Google Ads, social media platforms, and analytics to optimize campaigns and improve return on investment. Strong skills in data analysis, advertising platforms, and digital marketing are essential for this role.
More about Digital Acquisition jobs

What are popular job titles for Digital Acquisition?

Popular job titles for Digital Acquisition:

Digital Acquisition jobs near you
Infographic showing various Digital Acquisition job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 85% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.

Digital Acquisition Manager

Raleigh, NC β€’ On-site

JT International S.A.
See more jobs at JT International S.A.external

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Digital Acquisition Manager
As a Digital Acquisition Manager, you will design, execute, and continuously optimize consumer acquisition strategies across organic, paid, and partner-driven channels to grow JTI LIGGETT's adult smoker (21+) database. You will identify, test, and scale innovative lead generation and co-registration opportunities, working with both existing and new partners to deliver against ambitious growth targets.
You will operate at the center of the Digital & Innovation Strategy team, collaborating closely with cross-functional stakeholders (Sales, Procurement, Legal, IT, Strategic Insights, and more) while managing external partners and vendors to ensure efficient, compliant, and high-performing acquisition programs.
Your skills/experience
  • Bachelor's degree in Business, Marketing, or related field, with 5+ years of experience in consumer and trade marketing
  • Proven experience across both retail and digital marketing environments
  • Strong balance of strategic thinking and hands-on execution, with the ability to deliver end-to-end
  • Excellent stakeholder management skills, with experience navigating complex, cross-functional organizations
  • Strong analytical mindset, with the ability to translate data into actionable strategies (experience with GA or retail data is a plus)
  • Excellent communication and project management skills, with strong MS Office proficiency (PowerPoint, Excel, Word)

What You'll Be Doing
  • Own, manage, and continuously evolve the digital acquisition strategy for LD Cigarettes and other JTI LIGGETT tobacco/nicotine brands
  • Build and optimize scalable acquisition infrastructure to meet and exceed database growth targets
  • Select, onboard, and manage acquisition partners and vendors, including negotiating CPLs, volumes, and ensuring strong performance through regular reviews and contract management
  • Lead day-to-day operations of lead generation and co-registration activities, ensuring efficiency, compliance, and quality
  • Partner cross-functionally with Sales, Procurement, Legal, IT, Portfolio & Pricing, and Strategic Insights, as well as global stakeholders, to drive execution
  • Manage multiple external partners within the acquisition ecosystem, ensuring alignment with business goals
  • Establish and own KPI tracking and reporting frameworks, monitoring key metrics such as CPL, CAC, CLV, data quality, and conversion performance to drive continuous optimization

What We Offer
Join a dynamic and inclusive work environment which supports your professional development and personal well-being. Benefits include:
  • Annual performance-based bonus to reward outstanding achievements.
  • Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
  • Comprehensive medical, dental, and vision insurance plans for employees and their families.
  • Life insurance coverage to provide peace of mind.
  • 401(K) plan with company matching contributions to support retirement planning.
  • Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
  • Short-term and long-term disability coverage.
  • Education and tuition assistance programs to foster continuous learning and career growth.
  • Flexible dress code fostering a comfortable and professional workplace culture.
  • Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution.
  • Employee Assistance Programme offering confidential counselling and support for employees and their family members.

Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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