Digital Account Manager Jobs in Silver Spring, MD

Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
As an Account Executive at Burson, you'll join our digital team's center of excellence, an incubator program designed to help emerging digital talent build broad, hands-on expertise with digital work while developing a particular emphasis in corporate digital and social communications.
You'll contribute to the work of various client accounts as it relates to social strategy and execution, with a focus on the research, monitoring, insights and content development that pushes companies and leaders to communicate effectively and manage reputation. Coordinating regularly with specialists across Burson's integrated capabilities-including Social & Influencer, Digital Experience & Content Strategy, Paid Media & Brand Partnerships, , Strategy, Creative and Intelligence & Insights-to ensure every digital activation connects to broader communications strategies.
This role is designed with a distinctive growth path: you'll begin in Burson Digital's center of excellence, deepen your skills through varied client work and, as your experience and corporate portfolio grow, have the opportunity to transition into the digital team within Burson's Corporate & Public Affairs practice.
This role may be based in New York, Chicago or Washington, DC.
What you'll do:

• Conduct social and digital audits, identify meaningful findings and clearly communicate recommendations to senior team members.

• Build and refine social listening queries and use tools such as Brandwatch-or comparable platforms such as Meltwater, Talkwalker or Sprinklr-to monitor conversations, culture, trends, audience behavior and emerging issues.

• Support real-time and crisis monitoring, helping teams understand what is happening, why it matters and how clients may need to respond.

• Support stakeholder, subject matter expert, key opinion leader and influencer mapping across B2B and corporate ecosystems, using tools such as CreatorIQ where appropriate.

• Develop, draft and edit audience-first content for corporate and executive channels, translating business and communications priorities into platform-relevant ideas and copy.

• Contribute to organic and paid social programs across channels such as LinkedIn, X, YouTube, Instagram and Reddit, coordinating with paid media, strategy, measurement, insights, creative and other digital specialists.

• Conduct competitive research and support audience profiling to inform corporate social strategies, content and client deliverables.

• Stay curious about evolving platforms, online communities, culture and audience behavior, and proactively bring new ideas to the team.

• Connect research and insights to broader communications strategies and campaign opportunities rather than treating analysis as an end in itself.

• Support day-to-day client and account needs by preparing high-quality deliverables, contributing to meetings and building strong working relationships with internal and client teams.

• Manage timelines, workflows and deliverables across multiple workstreams; raise observations early and keep collaborators informed of progress, findings and opportunities.

Experience that contributes to success:

• Approximately 1 year of post undergraduate experience supporting social media, digital communications or integrated communications work.

• Experience with social listening, including writing or refining queries and interpreting the resulting data.

• Familiarity with Brandwatch or a comparable social listening and analytics platform, such as Meltwater, Talkwalker or Sprinklr.

• Experience contributing to social audits, competitive research, audience profiling, trend analysis, issues monitoring or crisis monitoring.

• Familiarity with creator or influencer identification; experience with CreatorIQ is helpful.

• An understanding of organic and paid social and an interest in how media, strategy, measurement, insights and creative work together to support corporate and public affairs goals.

• Familiarity with major social platforms, including LinkedIn, X, YouTube, Instagram and Reddit, and an interest in their distinct audiences and best practices.

• The ability to turn observations into clear implications, recommendations and ideas.

• An interest in corporate reputation and how social media shapes perceptions of brands, organizations and leaders.

• Strong audience-first writing, editing, communication and collaboration skills, with an interest in corporate and executive communications.

• Confidence managing up, sharing a point of view and asking thoughtful questions.

• Genuine curiosity about culture, trends, platforms and how organizations show up in social spaces.

• A proactive, adaptable mindset and a desire to build broad digital expertise.
• Strong organization and attention to detail, with the ability to balance multiple workstreams in a fast-paced environment with evolving priorities.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
The base salary for this position at the time of this posting may range between:
$35,000-$75,000 USD
You belong at Burson:
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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