General Purpose:
Serve as a key contributor who drives DFA's commercial business forward by crafting and executing strategic marketing initiatives and support plans that elevates DFA products, services, connects with our customers and differentiates our solutions to provide value back to our farmer-owners. This rolereports totheDirectorof Customer Marketing and Business Developmentandcollaborates withcross-functional teams to ensure DFA marketing initiatives resonate with our strategic customersintheretail, foodservice,foodmanufacturing, and beverageindustries.
This role offersa dynamiccandidate opportunities for professional growth within DFA's marketing and overall organization, with exposure to key leaders and the opportunity toimpactstrategic initiatives.
Job Duties and Responsibilities:
- Develop and execute marketing plans or tactics that support the go-to-market execution of commercial network customer strategies, helping enable achievement of sales goals and financial targets
- Create compelling stories and ideas that align to where the customer needs DFA, rooted in deep understanding of DFA's capabilities, consumer needs, and market insights
- Collaborate with Sales, R&D, and Insight teams, as well as other cross-functional partners, to create customer first strategic communications, selling tools, and presentations
- Develop and leadCustomerMarketing's customer experience strategy that elevates DFA as a leading global dairy cooperative, including trade shows, customized experiences for existing and new customers, and new ways to grow brand loyalty with key decision makers at our strategic customers
- Seek ways to personalize andoptimizecustomer engagement and the way they experience the DFA brand based on deep understanding of the customer / category and opportunity at hand
- Gather, capture, and analyze category/customer insights that inform strategic marketing and communications planning, ensuring alignment with industry trends, customer needs, and consumer behavior to capitalize on opportunities for growth
- Develop andmaintainknowledge of strategic customers business, their customer /consumerand the communications / marketing landscape
- Demonstrate proactivity inidentifyingtrends, opportunities, issues, and best practices across B2B and consumertrendsto drive highly curated customer experiences
- Pursue opportunities aligned to trends and insights that intersect with customer needs that simultaneously aligns with DFA business goals andobjectives
- Foster peer relationships withcounterparts to further support customer needs and opportunities
- Own day-to-day plans and execution of marketing activities for customers, ensuring strategic focus and prioritization
- Support DFA'scustomersales efforts, ensuring the DFA brand position and guidelines are consistently upheld
- Monitor food trends on social media, news, ecommerce outlets, traditional grocery outlets, food influencers, chefs, restaurants that are related to our focus and capabilities
- The requirementshereinare intended to describe the general nature and level of work performed byemployee,butis not a complete list of responsibilities, duties,and skillsrequired.Other duties may be assigned asrequired