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Developer Marketing Manager Jobs in Rochester, NY

Gorbel, Inc.

Front-End Web Developer Co-Op

Victor, NY · On-site

$23 - $25/hr

Reporting to the Marketing Communications Manager, the Front-End Web Developer Co-op's responsibilities include building and maintaining websites and web-based applications that support the company ...

CivicMinds, Inc.

Sales Manager

Rochester, NY · On-site

Coordinate closely with Internal Sales, Product Management, Engineering, and Marketing teams to ... ensure a seamless sales process, from solution design to delivery and post-sales support * Perform ...

IDEX

Continuous Improvement Manager

West Henrietta, NY

$88K - $132K/yr

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR ... Continuous Improvement Manager REPORTING TO: Director of Continuous Improvement LOCATION: Rochester ...

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Developer Marketing Manager information

See Rochester, NY salary details

$14

$47

$73

How much do developer marketing manager jobs pay per hour?

As of Jul 19, 2026, the average hourly pay for developer marketing manager in Rochester, NY is $47.89, according to ZipRecruiter salary data. Most workers in this role earn between $38.41 and $61.68 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Developer Marketing Manager, and why are they important?

To thrive as a Developer Marketing Manager, you need a strong understanding of software development concepts, product positioning, and experience with go-to-market strategies, often backed by a degree in marketing, computer science, or a related field. Familiarity with technical content creation, CRM platforms, analytics tools, and marketing automation systems is essential. Exceptional communication, cross-functional collaboration, and the ability to empathize with developer audiences are standout soft skills. These skills are crucial for effectively bridging the gap between technical products and developer communities, ensuring successful adoption and engagement.

How does a Developer Marketing Manager typically collaborate with product and engineering teams?

A Developer Marketing Manager works closely with both product and engineering teams to ensure marketing initiatives accurately reflect technical features and address developer needs. This collaboration often involves participating in product roadmap discussions, translating technical updates into engaging content, and gathering feedback from the developer community to inform future product enhancements. Regular meetings and cross-functional projects are common, requiring strong communication skills and a good grasp of technical concepts to bridge marketing and development effectively.

What is a Developer Marketing Manager?

A Developer Marketing Manager is a professional responsible for creating and executing marketing strategies aimed at software developers and technical audiences. They bridge the gap between a company’s products and the developer community by promoting tools, APIs, and platforms in ways that resonate with developers. Their work often involves producing technical content, organizing developer events, and building relationships with developer influencers. The goal is to increase product adoption and community engagement by understanding and addressing the unique needs of developers.

What is the difference between Developer Marketing Manager vs Product Marketing Manager?

AspectDeveloper Marketing ManagerProduct Marketing Manager
Primary FocusMarketing strategies targeting developers and technical audiencesMarketing strategies for specific products or product lines
Required SkillsTechnical understanding, developer community engagement, content creationMarket research, positioning, messaging, product launches
Work EnvironmentTech companies, developer platforms, SaaS providersBroad industry sectors, tech and non-tech companies
Common CertificationsMarketing certifications, technical certifications (e.g., cloud, coding)Marketing certifications, product management certifications

While both roles involve marketing expertise, the Developer Marketing Manager specializes in engaging developer audiences with technical content and community outreach, whereas the Product Marketing Manager focuses on positioning and promoting specific products across broader markets.

What job categories do people searching Developer Marketing Manager jobs in Rochester, NY look for? The top searched job categories for Developer Marketing Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Developer Marketing Manager jobs? Cities near Rochester, NY with the most Developer Marketing Manager job openings:
Developer Marketing Manager jobs near you
Front-End Web Developer Co-Op

Front-End Web Developer Co-Op

Gorbel, Inc.

Victor, NY • On-site

$23 - $25/hr

Full-time

Posted 13 days ago

Gorbel rating

6.8

Company rating: 6.8 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

316th of 430 rated machine equipment manufacturers

Job description

Gorbel's mission is simple: We improve people's lives.
That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission.
We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.
Work Shift:
Job Description:
Reporting to the Marketing Communications Manager, the Front-End Web Developer Co-op's responsibilities include building and maintaining websites and web-based applications that support the company's goals and strategic initiatives. This role involves front-end development and the potential to assist with back-end development tasks, ensuring websites are visually appealing, user-friendly, secure, and optimized for performance. The developer collaborates with the Senior Web Developer, digital marketing team, designers, project managers, and other stakeholders to bring digital experiences to life.
Essential Job Duties
  • Build responsive websites and web applications using HTML, CSS, JavaScript, and other programming languages.
  • Experience with VB.NET framework or similar.
  • Design website architecture and user interfaces based on client or project requirements.
  • Provide website maintenance and enhancements.
  • Ensure high-quality graphic standards and brand consistency.
  • Conduct routine site audits and debugging to ensure optimal performance.
  • Optimize websites for speed, scalability, and SEO.
  • Ensure cross-browser compatibility and accessibility standards.
  • Troubleshoot and resolve technical issues related to web performance, integrations, and user experience.
  • Gather and refine specifications and requirements based on technical needs.

Essential Skills
  • Ability to work independently, anticipate questions or problems, and work through a solution.
  • Ability to organize and stay on top of several different projects at once.
  • Ability to coordinate, plan, and manage projects.
  • Experience with HTML, CSS, JavaScript, .NET Framework, cross browser compatibility, responsive design, Sitefinity (or similar content management systems), human/computer interaction experience.
  • Strong problem-solving skills and attention to detail.
  • Experience successfully working in a team environment.
  • Excellent written and verbal communication skills.

Minimum Requirements
  • Enrolled in a Bachelor's degree program in New Media Interactive Development, Web Development, or related field (preferred).
  • 2 Years Web Development Experience
  • Experience with HTML, CSS, JavaScript
  • Experience with Content Management Systems
  • Experience with APIs, webhooks, and data formats (JSON, XML)
  • Ability to communicate in English
  • Ability to do essential duties

ADA Physical/Mental/Workplace Requirements
  • Occasional lifting up to 25 lbs
  • Sitting, working at desk/personal computer for extended periods of time.
  • Primary work environment is professional corporate office.

Gorbel® is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel® is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at 585-924-6204.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.
A reasonable estimate of the current range is: $23-$25/hr

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