The Senior Category Marketing Manager is responsible for formulating and executing integrated ... Coordinate with Engineering to conduct interviews to gather feedback and insights. * Conduct ...
The Senior Category Marketing Manager is responsible for formulating and executing integrated ... Coordinate with Engineering to conduct interviews to gather feedback and insights. * Conduct ...
The Senior Category Marketing Manager is responsible for formulating and executing integrated ... Coordinate with Engineering to conduct interviews to gather feedback and insights. * Conduct ...
The Senior Category Marketing Manager is responsible for formulating and executing integrated ... Coordinate with Engineering to conduct interviews to gather feedback and insights. * Conduct ...
The Senior Category Marketing Manager is responsible for formulating and executing integrated ... Coordinate with Engineering to conduct interviews to gather feedback and insights. * Conduct ...
The Senior Category Marketing Manager is responsible for formulating and executing integrated ... Coordinate with Engineering to conduct interviews to gather feedback and insights. * Conduct ...
The Senior Category Marketing Manager is responsible for formulating and executing integrated ... Coordinate with Engineering to conduct interviews to gather feedback and insights. * Conduct ...
The Senior Category Marketing Manager is responsible for formulating and executing integrated ... Coordinate with Engineering to conduct interviews to gather feedback and insights. * Conduct ...
Content Marketing Manager
Minneapolis, MN · On-site
$100 - $125/hr
... Content Marketing Manager to lead content marketing efforts for the Static Analysis product line ... Working closely with Product, Demand Generation, Engineering, and other cross‑functional partners ...
Content Marketing Manager
Minneapolis, MN · On-site
$100 - $125/hr
... Content Marketing Manager to lead content marketing efforts for the Static Analysis product line ... Working closely with Product, Demand Generation, Engineering, and other cross‑functional partners ...
Content Marketing Manager
Minneapolis, MN · On-site
$90K - $115K/yr
The best run DevOps teams in the world choose Perforce. Position Summary Perforce Software is seeking a strategic, technically proficient, and results-driven Content Marketing Manager to lead content ...
Content Marketing Manager
Minneapolis, MN · On-site
$90K - $115K/yr
The best run DevOps teams in the world choose Perforce. Position Summary Perforce Software is seeking a strategic, technically proficient, and results-driven Content Marketing Manager to lead content ...
Product Marketing Manager - CNC
Maple Plain, MN · Hybrid
$159K/yr
This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order ...
Product Marketing Manager - CNC
Maple Plain, MN · Hybrid
$159K/yr
This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order ...
Product Marketing Manager - 3DP
Maple Plain, MN · Hybrid
$159K/yr
This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order ...
Product Marketing Manager - 3DP
Maple Plain, MN · Hybrid
$159K/yr
This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order ...
Digital Marketing Manager
Minneapolis, MN · On-site
$125 - $150/hr
Position SummaryThe Digital Marketing Manager is responsible for developing, implementing and ... re-engineering • Communicate complex project updates, challenges and successes clearly and ...
Digital Marketing Manager
Minneapolis, MN · On-site
$125 - $150/hr
Position SummaryThe Digital Marketing Manager is responsible for developing, implementing and ... re-engineering • Communicate complex project updates, challenges and successes clearly and ...
... engineering, business development, and clinical research efforts result in outcomes that advance the standard of care. The Senior Global Marketing Manager, Structural Interventions Downstream will ...
New
... engineering, business development, and clinical research efforts result in outcomes that advance the standard of care. The Senior Global Marketing Manager, Structural Interventions Downstream will ...
New
... engineering, business development, and clinical research efforts result in outcomes that advance the standard of care. The Senior Global Marketing Manager, Structural Interventions Downstream will ...
New
... engineering, business development, and clinical research efforts result in outcomes that advance the standard of care. The Senior Global Marketing Manager, Structural Interventions Downstream will ...
New
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
Quick apply
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
Senior Product Marketing Manager
Austin, MN · On-site
$125 - $150/hr
Product Marketing Manager, Sr The Product Marketing Manager, Sr develops specific marketing plans ... From software engineers who command the latest AI technology to business development reps who help ...
New
Senior Product Marketing Manager
Austin, MN · On-site
$125 - $150/hr
Product Marketing Manager, Sr The Product Marketing Manager, Sr develops specific marketing plans ... From software engineers who command the latest AI technology to business development reps who help ...
New
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
Industry Marketing Manager NORAM
Minnetonka, MN · On-site
$80 - $100/hr
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
Industry Marketing Manager NORAM
Minnetonka, MN · On-site
$80 - $100/hr
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
... engineers to analyse their assigned markets, establish win strategies, create targeted messaging ... Reporting to the North America Marketing Leader, the Industry Marketing Manager will be responsible ...
Senior Lifecycle Marketing Manager - Hunt onX is seeking a Senior Lifecycle Marketing Manager who ... engineering, and BI to define the events and attributes that unlock personalization in Braze.
Senior Lifecycle Marketing Manager - Hunt onX is seeking a Senior Lifecycle Marketing Manager who ... engineering, and BI to define the events and attributes that unlock personalization in Braze.
Senior Product Marketing Manager
Minneapolis, MN · On-site
$105K - $178K/yr
The Product Marketing Manager, Sr develops specific marketing plans and activities for specific ... From software engineers who command the latest AI technology to business development reps who help ...
New
Senior Product Marketing Manager
Minneapolis, MN · On-site
$105K - $178K/yr
The Product Marketing Manager, Sr develops specific marketing plans and activities for specific ... From software engineers who command the latest AI technology to business development reps who help ...
New
Developer Marketing Manager information
What is a developer marketing manager?
A Developer Marketing Manager is a professional responsible for creating and executing marketing strategies aimed at software developers and technical audiences. They bridge the gap between a company’s products and the developer community by promoting tools, APIs, and platforms in ways that resonate with developers. Their work often involves producing technical content, organizing developer events, and building relationships with developer influencers. The goal is to increase product adoption and community engagement by understanding and addressing the unique needs of developers.
How does a developer marketing manager typically collaborate with product and engineering teams?
A Developer Marketing Manager works closely with both product and engineering teams to ensure marketing initiatives accurately reflect technical features and address developer needs. This collaboration often involves participating in product roadmap discussions, translating technical updates into engaging content, and gathering feedback from the developer community to inform future product enhancements. Regular meetings and cross-functional projects are common, requiring strong communication skills and a good grasp of technical concepts to bridge marketing and development effectively.
What are the key skills and qualifications needed to thrive as a developer marketing manager, and why are they important?
To thrive as a Developer Marketing Manager, you need a strong understanding of software development concepts, product positioning, and experience with go-to-market strategies, often backed by a degree in marketing, computer science, or a related field. Familiarity with technical content creation, CRM platforms, analytics tools, and marketing automation systems is essential. Exceptional communication, cross-functional collaboration, and the ability to empathize with developer audiences are standout soft skills. These skills are crucial for effectively bridging the gap between technical products and developer communities, ensuring successful adoption and engagement.
What is the difference between Developer Marketing Manager vs Product Marketing Manager?
| Aspect | Developer Marketing Manager | Product Marketing Manager |
|---|---|---|
| Primary Focus | Marketing strategies targeting developers and technical audiences | Marketing strategies for specific products or product lines |
| Required Skills | Technical understanding, developer community engagement, content creation | Market research, positioning, messaging, product launches |
| Work Environment | Tech companies, developer platforms, SaaS providers | Broad industry sectors, tech and non-tech companies |
| Common Certifications | Marketing certifications, technical certifications (e.g., cloud, coding) | Marketing certifications, product management certifications |
While both roles involve marketing expertise, the Developer Marketing Manager specializes in engaging developer audiences with technical content and community outreach, whereas the Product Marketing Manager focuses on positioning and promoting specific products across broader markets.
Is a developer marketing manager a high paying job?
A developer marketing manager typically earns a competitive salary that reflects experience, technical knowledge, and industry demand. Salaries for this role often range from mid to high six figures in tech hubs, especially for those with strong skills in marketing, developer relations, and familiarity with tools like APIs and SDKs.
What are popular job titles related to Developer Marketing Manager jobs in Minnesota?
For Developer Marketing Manager jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Developer Marketing Manager jobs in Minnesota look for?
The top searched job categories for Developer Marketing Manager jobs in Minnesota are:
What cities in Minnesota are hiring for Developer Marketing Manager jobs?
Cities in Minnesota with the most Developer Marketing Manager job openings:
Full-time
Medical, Dental, Retirement
Re-posted 24 days ago
Graco rating
8.5
Based on 24 frontline employees who took The Breakroom Quiz
90th of 499 rated machine equipment manufacturers
Job description
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
The Senior Category Marketing Manager is responsible for developing and executing growth marketing and go-to-market strategies for the Professional Paint category. This role requires the ability to dive deep into the industries assigned to develop a strong voice of customer (VOC) and strategic marketing plans to drive growth and develop a 5-year strategic plan for the assigned category. The Senior Category Marketing Manager is responsible for formulating and executing integrated strategic marketing plans to achieve market growth through brand awareness, demand generation campaigns and sales and channel partner enablement. The Senior Category Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. This role may involve mentoring more junior team members.
What You Will Do at Graco
Strategic Marketing and Execution
Product Brand and Launch
Customer and Competitive Market Research
What You Will Bring to Graco
Accelerators
#LI-Hybrid
Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco's culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
The base pay range for this position is listed below, exclusive of fringe benefits or other compensation. If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.
$98,300.00 - $172,000.00
The Senior Category Marketing Manager is responsible for developing and executing growth marketing and go-to-market strategies for the Professional Paint category. This role requires the ability to dive deep into the industries assigned to develop a strong voice of customer (VOC) and strategic marketing plans to drive growth and develop a 5-year strategic plan for the assigned category. The Senior Category Marketing Manager is responsible for formulating and executing integrated strategic marketing plans to achieve market growth through brand awareness, demand generation campaigns and sales and channel partner enablement. The Senior Category Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. This role may involve mentoring more junior team members.
What You Will Do at Graco
Strategic Marketing and Execution
- Develop a 5-year category roadmap for assigned areas aligning with the division's global strategy and market trends.
- Perform market research (primary & secondary) on assigned category to understand market dynamics, customer needs, and competitive landscape to identify what opportunities, challenges, and dynamics exist for the organization and its individual products.
- Create and implement comprehensive, global category marketing strategies and go-to-market plans that align with divisional goals and measure KPIs against performance goals.
- Identify target customers within the vertical/category and assess their potential value, determine wallet size potential, and prioritize marketing efforts accordingly. Champion demand generation strategies and provide them to sales team for execution.
- Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy.
- Apply technology and data to increase market reach, grow demand and streamline processes to make more informed decisions.
- Track and report on KPIs while providing insights and recommendations to improve results.
Product Brand and Launch
- Define and manage product branding strategies to ensure consistency and alignment with company values and brand identity.
- Responsible for planning and managing product launches globally in concert with other functions including product management, channel marketing and corporate marketing.
- Develop quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona.
- Collaborate with channel marketing and corporate marketing in the creation of thought leadership, portfolio content, sales tools, integrated campaigns and advertising.
- Determine the need for product-related events, such as trade shows, webinars, and industry conferences.
- Develop compelling marketing messages for all marketing products and presentations, and other promotional materials in alignment with channel marketing.
- Collaborate with sales and operations teams to develop accurate product forecasts and inform inventory management and production planning process.
- Name products within the established brand guidelines, ensuring alignment with brand values, market positioning, and target audience preferences.
- Create and maintain a global messaging document to ensure consistency in messaging.
Customer and Competitive Market Research
- Conduct and analyze VOC insights to inform marketing strategies and develop market segmentation to define the buyer journey map for target personas.
- Analyze VOC data to understand the customer's needs, preferences and pain points, and incorporate insights into marketing strategies.
- Gather and analyze global customer feedback, market data and industry trends to identify customer needs and product opportunities.
- Use research insights to inform product strategies, optimize marketing efforts and maintain a competitive edge.
- Continuously optimize marketing efforts based on performance metrics, customer feedback and market trends.
- Coordinate with Engineering to conduct interviews to gather feedback and insights.
- Conduct comprehensive competitive analysis to identify market trends, assess competitor strategies, and identify opportunities for differentiation.
- Define the solution alternatives that exist for buyers, both direct competitors and those in adjacent spaces, assess the relative strengths and weaknesses of each and points of differentiation.
- Define clear and detailed product requirements and create customer requirement document (CRD)based on market research, customer feedback, monetary value and technical requirements.
- Identify and articulate unique value proposition of the product, highlighting key benefits and advantages for customers.
- Gather customer testimonials and feedback and align with channel marketing and corporate marketing to incorporate insights into marketing materials.
- Conduct market pricing analysis to determine competitive pricing strategies and optimize product positioning in the market.
What You Will Bring to Graco
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in marketing, with success in vertical-specific and market development strategies.
- Demonstrated ability to effectively create, plan and implement marketing programs and strategies.
- Ability to effectively manage and communicate with a wide range of stakeholders, including executive leadership, partners, and customers.
- Team collaborator with demonstrated experience working in multi-functional and global teams.
- Strong analytical skills with the ability to interpret and analyze VOC insights.
- Excellent communication and presentation skills, with experience reporting to senior leadership.
- Ability to travel approximately 25% of time, both domestic and international.
Accelerators
- Global industrial manufacturing experience and knowledge.
- Fluid and material management equipment product development knowledge.
- MBA or equivalent advanced degree.
- Bilingual English & Spanish preferred.
#LI-Hybrid
Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco's culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
The base pay range for this position is listed below, exclusive of fringe benefits or other compensation. If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.
$98,300.00 - $172,000.00