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Destination Management Jobs in California (NOW HIRING)

PRA

Regional Event Sales Manager

Palm Desert, CA

$80K - $130K/yr

We're PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations. We believe destinations have power-and our people unlock its magic.

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Destination Management information

See California salary details

$54.3K

$84.8K

$135.2K

How much do destination management jobs pay per year?

As of Aug 15, 2026, the average yearly pay for destination management in California is $84,828.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,700.00 and $108,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in destination management, and why are they important?

To succeed in Destination Management, you need strong organizational skills, in-depth knowledge of travel and tourism, and a degree in hospitality or a related field. Familiarity with event planning software, CRM systems, and destination management tools such as Cvent is highly valued. Excellent communication, negotiation, and cultural awareness are crucial soft skills for building relationships with clients, vendors, and local partners. These capabilities ensure seamless program execution, high client satisfaction, and effective problem-solving in a dynamic, fast-paced industry.

What is destination management?

A Destination Management job involves planning, marketing, and coordinating travel experiences for a specific location to attract visitors and enhance tourism. Professionals in this field work with local businesses, government agencies, and tour operators to create smooth and memorable experiences for travelers. Responsibilities often include event planning, logistics, budgeting, and promoting the destination through various marketing strategies. The goal is to boost tourism while ensuring sustainable and positive impacts on the local economy and community.

How do you get into destination management?

To enter destination management, individuals typically need a background in hospitality, tourism, or event planning, along with strong organizational and communication skills. Relevant experience can be gained through internships or entry-level roles in tourism companies, hotels, or event organizations, and some positions may require knowledge of local attractions and vendor networks.

What does destination management do?

Destination management involves planning, coordinating, and overseeing events, tourism activities, and services within a specific location. Professionals in this field work to promote the destination, ensure quality experiences, and manage logistics for visitors and events, often using skills in project management and local knowledge.

What are the typical daily responsibilities of someone working in destination management?

Professionals in Destination Management are responsible for coordinating every aspect of group travel, events, or incentive programs in a specific location. This includes working closely with clients to understand their needs, negotiating with local vendors, arranging transportation and accommodations, and overseeing on-site logistics. The role often involves collaborating with a diverse team and regularly adapting to changing client requests. Daily tasks may also include researching local attractions, ensuring compliance with safety regulations, and delivering exceptional customer service to ensure memorable experiences for attendees. Managing multiple projects at once and resolving unexpected issues are key parts of the daily routine.

What are popular job titles related to Destination Management jobs in California?

For Destination Management jobs in California, the most frequently searched job titles are:

What job categories do people searching Destination Management jobs in California look for?

The top searched job categories for Destination Management jobs in California are:

What cities in California are hiring for Destination Management jobs?

Cities in California with the most Destination Management job openings:

Destination Management jobs near you
Infographic showing various Destination Management job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $84,828 per year, or $40.8 per hour.

Destination Sales Manager

Pacific Hospitality Group

Napa, CA • On-site

Full-time

Re-posted 16 days ago

Job description

Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people's lives by offering memorable experiences, giving back to our communities and honoring God in all that we do. We are focused on long-term value creation and sustainable growth.
Our Guiding Principles:
Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, & Fulfillment
Position Summary
The Destination Seller is a customer-focused, revenue-generating sales professional responsible for supporting the acquisition and conversion of group business while delivering exceptional destination experiences for prospective meeting planners. This role serves as a key liaison between Sales, Revenue Management, Catering, Operations, and external partners to ensure a seamless customer journey from inquiry through site inspection and booking.
The Destination Seller is responsible for coordinating and executing customized site visits, managing key house accounts, developing local partnerships, serving as the primary liaison with Destination Management Companies (DMCs), and identifying incremental business opportunities that enhance the resort's value proposition. This position plays a vital role in increasing group sales conversion, strengthening client relationships, and promoting the resort as the premier meetings destination in Napa Valley.
Essential Duties & Responsibilities
Sales Support & Business Development
  • Respond promptly to inbound group sales inquiries and Requests for Proposal (RFPs) to maximize conversion opportunities.
  • Support the Sales team by preparing proposals, presentations, contracts, and client correspondence.
  • Coordinate with Revenue Management to ensure pricing, availability, and business opportunities align with commercial strategy.
  • Manage assigned house accounts, including but not limited to LG, maintaining strong client relationships and identifying opportunities for repeat and incremental business.
  • Conduct proactive prospecting within assigned markets and generate new local business opportunities through networking and relationship building.
  • Participate in business review meetings and contribute to sales strategy discussions.
Destination Experience & Site Inspections
  • Plan, coordinate, and execute exceptional site inspections for meeting planners and prospective clients.
  • Develop customized itineraries showcasing guestrooms, meeting space, dining venues, resort amenities, and local experiences.
  • Script and lead engaging property tours that align with each client's meeting objectives.
  • Coordinate guest room reservations, restaurant bookings, spa experiences, transportation, and personalized amenities for site visits.
  • Prepare and distribute Site Alert documentation to ensure all departments are aligned on client expectations and schedules.
  • Partner with Sales Managers and Executive Meeting Managers to conduct site inspections on their behalf when needed.
  • Coordinate familiarization (FAM) trips for key clients and industry partners.
Local Partnerships & Market Engagement
  • Develop and maintain strong relationships with local businesses, wineries, attractions, transportation providers, and community organizations to enhance client experiences.
  • Serve as the primary liaison with Destination Management Companies (DMCs), ensuring seamless coordination of off-site events, transportation, team-building activities, and destination experiences.
  • Identify strategic partnerships that create incremental revenue opportunities and enhance the resort's competitive positioning.
  • Represent the resort at local networking events, industry meetings, trade shows, and community organizations.
  • Promote the resort as a premier destination for meetings, conferences, and incentive travel.
Client Relationship Management
  • Build long-term relationships with meeting planners, corporate clients, third-party planners, and local partners.
  • Maintain accurate client records and activity within the property's CRM system.
  • Provide exceptional customer service throughout the sales process.
  • Respond to client inquiries and coordinate special requests in collaboration with operational departments.
  • Resolve client concerns professionally and escalate issues when appropriate.
Collaboration & Internal Communication
  • Work closely with Sales, Revenue Management, Catering, Conference Services, Operations, Marketing, and Finance to ensure seamless execution of client experiences.
  • Participate in weekly sales meetings, business reviews, and commercial strategy discussions.
  • Communicate effectively across departments to ensure operational readiness for site inspections and client visits.
  • Assist with special projects, sales initiatives, and promotional campaigns as assigned.
Qualifications
Education
  • Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
  • Equivalent hospitality sales experience may be considered.
Experience
  • Minimum of 2-4 years of hospitality sales, catering, event management, or destination marketing experience.
  • Luxury resort or hotel experience preferred.
  • Experience conducting site inspections and working with meeting planners is highly desirable.
  • Experience working with Destination Management Companies (DMCs) and local hospitality partners preferred.
  • Knowledge of group sales processes and CRM systems.
Knowledge, Skills & Abilities
  • Strong sales and relationship-building skills.
  • Excellent written and verbal communication abilities.
  • Outstanding presentation and public speaking skills.
  • Exceptional organizational and project management skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Strong negotiation and problem-solving skills.
  • Ability to create memorable customer experiences.
  • Professional networking and business development capabilities.
  • Understanding of luxury hospitality and group sales.
  • Proficiency with Microsoft Office Suite and hotel CRM/Sales systems (Delphi or similar preferred).

Salary range: $80K -$86K annually
We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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