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Demand Generation Representative Jobs (NOW HIRING)

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## Demand Generation Manager, Enterprise AccountsApplyremote type: Remote USlocations: Remote - USA ... Collaborate closely with Sales Representatives, SDRs, and Solution Engineers to execute account ...

Spara, Inc

Demand Generation Manager

New York, NY · On-site

Whether a deal should be closed by an agent or handed to a rep, Spara makes sure every buyer gets ... About the role You'll be Spara's first dedicated demand gen hire, building the function from the ...

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Demand Generation Representative information

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$24.5K

$44.2K

$77K

How much do demand generation representative jobs pay per year?

As of Sep 12, 2026, the average yearly pay for demand generation representative in the United States is $44,219.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $43,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation representative?

To thrive as a Demand Generation Representative, you need a strong grasp of lead generation, marketing principles, and sales fundamentals, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms (like Salesforce), marketing automation tools (such as HubSpot or Marketo), and data analytics is typically required. Outstanding communication, resilience, and organizational skills help professionals build relationships with prospects and manage multiple campaigns effectively. These skills and qualities are crucial for driving qualified leads and supporting sales pipeline growth in competitive markets.

How does a demand generation representative typically collaborate with marketing and sales teams to achieve lead generation goals?

Demand Generation Representatives work closely with both marketing and sales teams to execute campaigns, qualify leads, and ensure a seamless handoff of prospects through the sales funnel. They often attend regular strategy meetings, provide feedback on lead quality, and share insights from customer interactions to help refine messaging and targeting. Effective collaboration is key, as representatives rely on marketing for campaign assets and guidance, while also supporting sales by nurturing leads until they are ready for direct engagement. This cross-functional teamwork is essential for meeting pipeline and revenue targets.

What is the difference between Demand Generation Representative vs Sales Development Representative?

AspectDemand Generation RepresentativeSales Development Representative
Primary FocusCreating and nurturing marketing campaigns to generate leadsQualifying inbound/outbound leads and setting appointments
Skills & CredentialsMarketing knowledge, CRM proficiency, content creationSales skills, communication, CRM proficiency
Work EnvironmentMarketing teams, campaign managementSales teams, lead qualification
Industry UsageCommon in B2B tech and SaaS companiesCommon across sales-driven industries

Demand Generation Representatives focus on marketing efforts to attract and nurture leads, while Sales Development Representatives concentrate on qualifying those leads and setting up sales meetings. Both roles are essential in the sales funnel but differ in their core responsibilities and skill sets.

What is a demand generation representative?

A demand generation representative is a marketing professional responsible for creating and nurturing interest in a company's products or services to generate leads and drive revenue. They often use strategies such as content marketing, email campaigns, and social media to engage potential customers and support sales teams. Strong communication skills and familiarity with marketing tools like CRM and marketing automation platforms are typically required.

What cities are hiring for Demand Generation Representative jobs?

Cities with the most Demand Generation Representative job openings:

What are popular job titles related to Demand Generation Representative jobs?

For Demand Generation Representative jobs, the most frequently searched job titles are:

Demand Generation Representative jobs near you
Infographic showing various Demand Generation Representative job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 65% Physical, 1% Hybrid, and 34% Remote job distribution, with an average salary of $44,219 per year, or $21.3 per hour.

Vice President, Demand Generation

Covington, LA • On-site

Netchex
Human Resources Consulting Services • 201 - 500 employees
Learn more about Netchexexternal

Full-time

Posted 16 days ago

Netchex rating

7.6

Company rating: 7.6 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

DESCRIPTION
About the Role
The Vice President, Demand Generation owns Netchex's full-funnel pipeline engine - leading three connected teams: Growth Marketing, Partnerships, and BDR. This is a rare leadership seat that spans paid and organic demand generation, channel and integration partnerships, and outbound/inbound pipeline development, all under one unified go-to-market strategy.
You'll support the strategy for how Netchex builds pipeline from every angle - marketing-sourced, partner-sourced, and outbound-sourced. This role reports to the Chief Revenue Officer (CRO) and works in lockstep with New Business ensuring outbound pipeline converts efficiently into revenue
What You Will Do
BDR Leadership & Outbound Pipeline
  • Lead and scale Netchex's BDR organization alongside the BDR leader responsible for outbound prospecting and inbound lead qualification
  • Set KPIs and quotas for outbound and inbound pipeline generation, and monitor attainment across teams and regions
  • Partner with the VP of New Business and Sales Managers on territory planning and lead handoff so BDR output converts efficiently to pipeline
  • Build and continuously improve onboarding, training, and coaching programs so the organization scales with the business

Partnerships & Channel Strategy
  • Set and execute strategy for reseller, VAR, and referral channel programs, as well as technology and ISV partnerships, to grow partner-sourced pipeline and ARR
  • Lead and develop the Partnerships team, driving integration partner activation, retention, and overall channel revenue contribution
  • Build and maintain executive relationships with partner organizations, representing Netchex in strategic partner conversations
  • Negotiate and structure complex partnership agreements that align with company revenue goals

Demand Generation & Growth Marketing Leadership
  • Develop and execute integrated growth marketing strategies across paid media, organic channels, email, and ABM to drive qualified pipeline
  • Own and manage the demand generation budget, ensuring efficient allocation and measurable ROI
  • Build and mentor a high-performing growth marketing team across performance marketing, lifecycle, SEO, and marketing operations
  • Implement attribution models and reporting frameworks to track marketing impact across the funnel
  • Drive experimentation and continuous improvement through A/B testing, audience segmentation, and performance analysis

Cross-Functional Leadership & Executive Reporting
  • Serve as the connective tissue between Marketing, Partnerships, New Business, RevOps, and Product to align on pipeline goals and improve lead-to-opportunity conversion
  • Deliver regular performance updates to executive leadership, highlighting pipeline health, channel contribution, and growth opportunities across all three functions
  • Foster a culture of coaching, experimentation, and continuous improvement across Growth Marketing, Partnerships, and BDR/SDR
  • Stay current on HCM industry trends and the competitive landscape to keep all three teams sharp on positioning

What You Will Need
  • 8+ years of progressive experience across B2B SaaS marketing, sales development, or partnerships, including 3+ years leading people managers or multiple functions
  • Proven track record owning pipeline targets and scaling demand generation, partnership, or SDR/BDR programs at a SaaS company
  • Experience building and leading channel or partnership programs, including reseller, VAR, referral, or ISV integration motions
  • Expertise in marketing automation, CRM, and sales engagement platforms (e.g., HubSpot, Salesforce, Outreach, ZoomInfo)
  • Strong analytical mindset with an experimentation and attribution-driven approach to pipeline generation
  • Excellent leadership and cross-functional collaboration skills; comfortable managing through team leads and managers rather than only direct ICs
  • Experience in payroll, HR tech, or fintech is a plus

Strong Nice to Have
  • Experience at Rippling, Paycor, Paylocity, or another HCM, payroll, or HR-tech company
  • Prior experience managing globally distributed teams (e.g., India-based BDR/SDR organizations)
  • Familiarity with sales methodologies like SPICED or MEDDIC

What You'll Gain
  • Ownership of Netchex's full-funnel demand engine - spanning marketing, partnerships, and outbound - at a high-growth SaaS company
  • Direct partnership with Sales, Marketing, RevOps, and executive leadership on go-to-market strategy
  • The opportunity to build and scale three connected revenue-generating functions under one unified strategy
  • A high-visibility seat shaping Netchex's growth trajectory as the company scales

How We Show Up For One Another (Our Values)
  • Win Together: We operate as one team with one mission. Collaboration over silos, always.
  • Deliver Results: We own outcomes. No excuses - just accountability and impact.
  • Raise the Bar: We pursue progress relentlessly. Better today; stronger tomorrow.
  • Decide and Drive: We take action with clarity and confidence. Perfection isn't the goal - momentum is.
  • Bring the Energy: We show up with positivity and intention. Because the right mindset fuels performance.

Netchex is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status. Our hiring decisions are based on qualifications, merit, and business needs.
REQUIREMENTS
Netchex is a cloud-based, all-in-one Human Capital Management (HCM) and payroll software designed to manage the entire employee lifecycle. We offer a single-source solution for small-to-mid-sized businesses, combining payroll, HR services, time and attendance tracking, benefits administration, and recruiting/onboarding into one platform.

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