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Demand Generation Representative Jobs in Seattle, WA

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes ...

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Showing results 1-20

Demand Generation Representative information

See Seattle, WA salary details

$27.9K

$50.3K

$87.6K

How much do demand generation representative jobs pay per year?

As of Aug 20, 2026, the average yearly pay for demand generation representative in Seattle, WA is $50,322.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,700.00 and $48,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation representative?

To thrive as a Demand Generation Representative, you need a strong grasp of lead generation, marketing principles, and sales fundamentals, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms (like Salesforce), marketing automation tools (such as HubSpot or Marketo), and data analytics is typically required. Outstanding communication, resilience, and organizational skills help professionals build relationships with prospects and manage multiple campaigns effectively. These skills and qualities are crucial for driving qualified leads and supporting sales pipeline growth in competitive markets.

How does a demand generation representative typically collaborate with marketing and sales teams to achieve lead generation goals?

Demand Generation Representatives work closely with both marketing and sales teams to execute campaigns, qualify leads, and ensure a seamless handoff of prospects through the sales funnel. They often attend regular strategy meetings, provide feedback on lead quality, and share insights from customer interactions to help refine messaging and targeting. Effective collaboration is key, as representatives rely on marketing for campaign assets and guidance, while also supporting sales by nurturing leads until they are ready for direct engagement. This cross-functional teamwork is essential for meeting pipeline and revenue targets.

What is the difference between Demand Generation Representative vs Sales Development Representative?

AspectDemand Generation RepresentativeSales Development Representative
Primary FocusCreating and nurturing marketing campaigns to generate leadsQualifying inbound/outbound leads and setting appointments
Skills & CredentialsMarketing knowledge, CRM proficiency, content creationSales skills, communication, CRM proficiency
Work EnvironmentMarketing teams, campaign managementSales teams, lead qualification
Industry UsageCommon in B2B tech and SaaS companiesCommon across sales-driven industries

Demand Generation Representatives focus on marketing efforts to attract and nurture leads, while Sales Development Representatives concentrate on qualifying those leads and setting up sales meetings. Both roles are essential in the sales funnel but differ in their core responsibilities and skill sets.

What is a demand generation representative?

A demand generation representative is a marketing professional responsible for creating and nurturing interest in a company's products or services to generate leads and drive revenue. They often use strategies such as content marketing, email campaigns, and social media to engage potential customers and support sales teams. Strong communication skills and familiarity with marketing tools like CRM and marketing automation platforms are typically required.
Infographic showing various Demand Generation Representative job openings in Seattle, WA as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 71% Physical, 1% Hybrid, and 28% Remote job distribution, with an average salary of $50,322 per year, or $24.2 per hour.

Associate Account Executive, ISV

Amazon

Seattle, WA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 17 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,098 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

This is not your typical Sales Development role. Do you crave an environment that is fast-paced and highly innovative? Do you aspire to continuously learn and grow? Join a growing team at the market leader for cloud services and help shape the future of the North America Sales organization!
Take the lead in unlocking growth potential for both new and existing AWS customers. As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes transform and reinvent their businesses to meet the needs of their customers and communities around the world. From enabling rapid and individually customized cancer treatments to helping Fortune 500 companies meet their carbon emissions goals, the AWS technology stack is the backbone of some of the most innovative solutions to the World's most pressing problems. According to Gartner, AWS is the leading cloud provider, both in terms of ability to execute and completeness of vision. With only 5% of all IT spend in the cloud, we are still in the early stages of what is possible.
Shape the future of how technology is deployed for our customers. Amazon Web Services is growing our Cloud Sales Center (CSC) team to help more companies make the move to AWS. If you are passionate about cloud technology, sales, and driving meaningful impact to a wide variety of customers, AWS could be the right fit for your next career move. AWS offers an innovative environment where you can advance your career through our growing sales organization on a learning and earning path.
Our Demand Generation team acts as the flywheel for pipeline and talent within the AWS Global Sales organization, focusing on prospects and customers of all types by generating new business opportunities across thousands of accounts. As a Demand Generation Representative (DGR), you will have the exciting opportunity to help prospects and customers solve critical business challenges, pursue growth, and maximize business impact using AWS solutions. You will own all top of funnel activity, conduct high quality account research and source net new contacts at scale to execute high volume prospecting, lead qualification and opportunity generation for your assigned territories. You will partner closely with Account Teams to develop a deep understanding of the primary industries, accounts and personas within your territories, developing new relationships across all organizational levels (from from technical admins to Line of Business executives). You will collaborate with internal and external partners to develop and execute comprehensive prospecting plans that identify new customer use cases. Once engaged with a customer or prospect, you will use effective communication and technical acumen to uncover and understand their critical business issues.
Key job responsibilities
* Work with other sales team members to ensure the opportunity is understood and next steps are clearly defined via demonstrations, discovery, and qualification.
* Utilize product knowledge and internal resources that will help you leverage technical skillsets to meet customers' needs.
* Achieve all input and output goals including: contacts sourced, leads qualified, customer calls complete, meetings scheduled, and opportunities created.
* Drive net new business via customer acquisition by leveraging one-to-many and one-to-one outbound campaigns in addition to qualifying inbound opportunities from marketing and partner channels.
* Expand services breadth and consumption within your existing customer base via account planning and territory management.
* Accurately track activity and develop pipeline using a CRM (Salesforce), with the ability to leverage self-service reporting tools.
* Innovate new and creative ways to engage with new customers and expand on existing customer relationships.
* Understand the technology footprint, technical challenges, and business objectives that each one of your customers faces.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
BASIC QUALIFICATIONS
- Experience in IT sales
- Experience navigating prospective accounts from and into a senior executive level to identify new customer opportunities
- Bachelor's degree or equivalent
PREFERRED QUALIFICATIONS
- Sales or equivalent certification
- Experience using Salesforce
- Experience with Microsoft Office products and applications
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 31.39 - 54.90 USD hourly

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US