ZipRecruiter

Log In

1

Demand Generation Manager Jobs in Racine, WI (NOW HIRING)

ManpowerGroup

CRM & Data Manager

Milwaukee, WI · On-site

Qualifications Required Experience & Skills 5 years of relevant experience in CRM, marketing operations, data management, demand generation or a comparable B2B environment. Hands-on experience ...

Manpower

CRM & Data Manager

Milwaukee, WI

Qualifications Required Experience & Skills 5 years of relevant experience in CRM, marketing operations, data management, demand generation or a comparable B2B environment. Hands-on experience ...

Directsupply

Data Automation Manager

Milwaukee, WI · On-site

In the Data Automation Manager position, you'll transform manual sales, marketing, CRM, and ... demand generation, sales effectiveness, and business growth. This role requires a highly technical ...

Direct Supply, Inc.

Data Automation Manager

Milwaukee, WI · On-site

$120 - $160/hr

In the Data Automation Manager position, you'll transform manual sales, marketing, CRM, and ... demand generation, sales effectiveness, and business growth. This role requires a highly technical ...

Milwaukee-Tool

Web Merchant

Milwaukee, WI · On-site

$65 - $90/hr

This role manages how products, systems, solutions, campaigns, and educational content are ... engagement, qualified demand generation, and overall digital performance relative to site ...

Milwaukee Tool

Web Merchant

Milwaukee, WI · On-site

This role manages how products, systems, solutions, campaigns, and educational content are ... engagement, qualified demand generation, and overall digital performance relative to site ...

Milwaukee Tool

Web Merchant

Milwaukee, WI · On-site

This role manages how products, systems, solutions, campaigns, and educational content are ... engagement, qualified demand generation, and overall digital performance relative to site ...

previous page

Showing results 41-60

All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Racine, WI

Demand Generation Manager information

See Racine, WI salary details

$36.1K

$95.1K

$134.1K

How much do demand generation manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for demand generation manager in Racine, WI is $95,140.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,600.00 and $112,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What cities near Racine, WI are hiring for Demand Generation Manager jobs?

Cities near Racine, WI with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Racine, WI as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $95,140 per year, or $45.7 per hour.

Product Marketing Manager - Access Control

Johnson Controls

Milwaukee, WI • On-site

$110K - $140K/yr

Full-time

Posted 22 days ago

Johnson Controls rating

8.0

Company rating: 8.0 out of 10

Based on 415 frontline employees who took The Breakroom Quiz

137th of 545 rated manufacturers

Job description

What You Will Do
As Product Marketing Manager for the Commercial Access Control and Video portfolio, you will lead strategic, global marketing initiatives. You will define and execute outcome-driven marketing strategies that strengthen market leadership, accelerate growth, and expand customer and channel engagement.
This role combines strategic thinking with execution excellence leading marketing for high impact product and software releases, driving integrated campaigns, and delivering measurable business impact. You will own performance-led marketing programs, using data, benchmarks, and KPIs to maximize return on investment and influence revenue growth.
Location: Milwaukee, WI preferred. We are open to considering highly qualified candidates from other locations who have strong product marketing experience within commercial security, access control, video surveillance, building technologies, or related industries.
Role Overview
You are the voice of the customer and a key driver of market success for the commercial security portfolio. Partnering cross-functionally with product management, engineering, sales, and regional marketing teams, you will translate technical capabilities into compelling value propositions and go-to-market strategies.
You will position our solutions to resonate with building owners, facility managers, consultants, integrators, and customers driving both new business and lifecycle growth across existing installations.
Key Responsibilities
Strategic Growth
  • Develop and lead the annual product marketing plan to deliver targeted growth, including a minimum contribution of 2% incremental revenue in FY27
  • Identify market opportunities, customer needs, and competitive gaps to shape portfolio strategy

Go-to-Market & Launch Excellence
  • Define and execute global go-to-market strategies for new and existing commercial security offerings
  • Lead end-to-end product launches, including campaign planning, messaging, content development, and performance tracking
  • Align launch execution across regions, channels, and customer segments

Campaigns & Demand Generation
  • Design and deliver integrated, multi-channel marketing campaigns to drive pipeline growth and customer engagement
  • Partner with regional marketing and sales teams to optimize audience targeting, channel mix, and campaign performance

Customer & Market Insightsfor Thought Leadership
  • Apply market research, analytics, and industry insights to inform strategy and messaging
  • Maintain a strong understanding of competitive positioning and global security landscape, understanding market size, potential, trends, etc.
  • Champion the voice of the customer across product, marketing, and commercial teams

Messaging & Enablement
  • Develop differentiated value propositions, positioning, and messaging that clearly articulate business outcomes (efficiency, resilience, cybersecurity, sustainability)
  • Create high-impact sales enablement tools to support global sales and channel teams

Cross-Functional Leadership
  • Collaborate across product management, engineering, L&D, business development, and legal teams to deliver cohesive, high-quality marketing programs
  • Manage external agencies and partners to execute campaigns effectively

Performance & Optimization
  • Define success metrics and track KPIs to continuously optimize marketing effectiveness and ROI
  • Use data-driven insights to refine strategies and improve campaign performance

Required Qualifications
  • Bachelor's degree or equivalent experience in marketing, business, or a related field
  • 10+ years of experience in product marketing, with a strong track record in strategic marketing leadership
  • Proven ability to translate complex technical offerings into compelling, customer-focused value propositions
  • Strong analytical mindset with experience driving measurable business outcomes through KPI-led marketing
  • Excellent communication, storytelling, and stakeholder management skills
  • Demonstrated ability to influence and collaborate effectively in a global, matrixed organization
  • Willingness to travel domestically and internationally (approximately 10%)

Preferred Qualifications
  • MBA or advanced degree in Marketing, Business, or a related discipline
  • Experience in security, HVAC, or industrial technology markets
  • Global or international marketing experience

Why This Role
This role is critical to accelerating growth of the commercial security portfolio. You will directly influence how we bring innovation to market and how customers realize value from next-generation security solutions.
HIRING SALARY RANGE: $110,000 - $140,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
#LI-SI1
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

What Johnson Controls employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Johnson Controls logo

About Johnson Controls

Sourced by ZipRecruiter

Johnson Controls is a world leader in smart buildings, creating safe, healthy and sustainable spaces. For nearly 140 years, we’ve made buildings better and now we’re transforming them again with our award-winning digital technologies and services. We’re using artificial intelligence and data driven solutions to give you deeper insight into your building’s health, sustainability and performance. It’s changing the way we design, operate and maintain indoor environments and driving to a new era of autonomous buildings. We deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, hotels, manufacturing and beyond through OpenBlue, our comprehensive suite of connected solutions. Johnson Controls offers the world’s largest portfolio of building technology, software and services. Supported by a team of more than 100,000 dedicated employees working across 150 countries, we’re helping customers achieve their sustainability goals and power their mission.

Industry

Machinery manufacturing, water transportation, public safety statistics centers and offices and manufacturing

Company size

10,000+ Employees

Headquarters location

Milwaukee, WI, US

View All Johnson Controls Jobs

Apply