ZipRecruiter

Log In

1

Demand Generation Manager Jobs in Madison, WI (NOW HIRING)

Zendesk

Startup Growth & Campaign Manager

Madison, WI · Remote

$96K/yr

Top-of-Funnel Demand Generation: Launch targeted acquisition campaigns across paid channels (search ... Exceptional project-management skills, including the ability to manage multiple workstreams and ...

Zendesk

Startup Growth & Campaign Manager

Madison, WI · Remote

$96K/yr

Top-of-Funnel Demand Generation: Launch targeted acquisition campaigns across paid channels (search ... Exceptional project-management skills, including the ability to manage multiple workstreams and ...

Reputable Recruiting

VP, Sales & Marketing

Madison, WI · Hybrid

... demand generation. RESPONSIBILITIES Build the Commercial Foundation * Design and implement one standardized sales operating process, including consistent CRM adoption, pipeline management, and ...

Qualys

Channel Account Manager

Madison, WI · On-site

As a Channel Account Manager, you will play a pivotal role expanding our US partner market through ... Execute on partner program requirements including enablement, demand generation, and joint ...

Allytics

Digital Media Manager II

Oregon, WI · On-site

$80 - $100/hr

Our Digital Activation Team is at the forefront of lead and demand generation, working ... Manage media budgets across campaigns and vendors to maximize ROI and efficiency. Performance ...

New

Demco, Inc.

Directors of Marketing

Madison, WI · On-site +1

A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy ... Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a ...

Demco, Inc.

Directors of Marketing

Madison, WI · On-site +1

A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy ... Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a ...

Demco

Directors of Marketing

Madison, WI · On-site

A leader experienced in ecommerce-led growth, demand generation and customer lifecycle strategy ... Partner across Product Management, Ecommerce, Sales, Creative and Marketing Operations to create a ...

Wolters Kluwer

Customer Marketing Manager

Madison, WI

$107K - $188K/yr

Deep experience and strong planning acumen in managing events and conferences as strategic demand-generation channels, driving qualified leads, supporting pipeline growth, and enabling sales teams in ...

next page

Showing results 1-20

All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Madison, WI

Demand Generation Manager information

See Madison, WI salary details

$38.8K

$102.2K

$144.1K

How much do demand generation manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for demand generation manager in Madison, WI is $102,237.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,700.00 and $120,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What job categories do people searching Demand Generation Manager jobs in Madison, WI look for?

The top searched job categories for Demand Generation Manager jobs in Madison, WI are:

What cities near Madison, WI are hiring for Demand Generation Manager jobs?

Cities near Madison, WI with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 21% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $102,237 per year, or $49.2 per hour.

Senior Manager, Global Market Development - New Product Commercialization Excellence

Thermo Fisher Scientific

Madison, WI • On-site

$130K - $175K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Thermo Fisher Scientific rating

7.8

Company rating: 7.8 out of 10

Based on 429 frontline employees who took The Breakroom Quiz

169th of 545 rated manufacturers

Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

How will you make an impact?

The Senior Manager, Global Market Development plays a critical leadership role within the Protein and Cell Analysis (PCA) business leading new product launch commercialization strategy and execution excellence.


Lead and standardize the global commercialization marketing strategy and execution process for new product introductions (NPIs), ensuring disciplined stage-gate delivery, launch readiness, sales enablement, and post-launch performance optimization. This ensures that innovations are not only strategically positioned but flawlessly launched and adopted in market.

The Sr. Manager contributes to business performance through strategic marketing leadership, demand generation, and strong global-regional alignment, while operating within the broader portfolio and financial strategy defined by senior leadership. This is not a commercial/sales role and preferred candidates will have demonstrated experience in developing and executing go-to-market strategies, demand generation through digital channels and sales enablement, and a keen ability to translate data into tangible customer insights.

This is an on-site position.

What will you do?

1. New Product Commercialization Strategy & Launch Excellence

  • Own global NPI go-to-market commercialization strategy, planning and execution rigor for protein and cell analysis business.
  • Lead cross-functional launch readiness in partnership with Product Management, Program management, R&D, Regional Marketing and Commercial teams.
  • Ensure completion of all stage-gate marketing deliverables.
  • Develop:
    • Global launch playbooks
    • Value propositions and messaging hierarchies
    • Sales enablement tools and training materials
    • Launch campaign toolkits for regional deployment
  • Establish launch KPIs and post-launch performance dashboards.
  • Drive continuous improvement of launch effectiveness and time-to-revenue.

2. Demand Generation & Channel Optimization

  • Develop and execute integrated global campaigns across:
    • Digital (SEM, SEO, display, video, social)
    • Email automation
    • Web and content marketing
    • Trade shows and scientific events
  • Optimize channel mix to maximize ROI and funnel acceleration.
  • Establish and manage campaign performance dashboards.
  • Translate analytics into tactical adjustments to achieve revenue targets.
  • Manage regional advertising and promotional budgets within approved AOP.

3. Market Analytics & Insights

  • Gather and synthesize Voice of Customer (VOC) and Voice of Sales (VOS).
  • Provide actionable insights to refine segmentation and campaign strategy.
  • Support revenue forecasting for owned programs.

4. People Leadership & Cross-Functional Influence

  • Lead and develop a team of marketing professionals.
  • Drive accountability, professional growth, and performance rigor.
  • Influence across Product Management, R&D, Sales, Pricing, and Regional Marketing.
  • Operate effectively within a highly matrixed global environment.
  • Present marketing strategies and results to senior leadership.

Qualifications

Education

  • Bachelor’s degree in Biology, Biochemistry, Cell Biology, Marketing, Business, or related field
  • Advanced degree preferred

Experience

  • 10+ years in market development or strategic marketing within life sciences
  • Demonstrated product commercialization and NPI leadership experience; Experience commercializing/launching instruments, reagents, and/or consumables
  • 3+ years people management experience
  • Strong digital marketing expertise with measurable campaign impact
  • Proven ability to translate analytics into revenue-driving decisions

Compensation and Benefits

The salary range estimated for this position based in California is $130,000.00–$175,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

What Thermo Fisher Scientific employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply