Demand Generation Manager Jobs in Tennessee (NOW HIRING)

The Armstrong Company is seeking a Chief Revenue Officer to lead thestabilization, rebuilding, and long-term growth of our revenue engine across acomplex, multi-line service organization. This is a high-impact executive rolefor a proven revenue leader who can bring strategic clarity, operatingdiscipline, and scalable commercial leadership to a business with meaningfulopportunity for revenue transformation.

The first-year mandate is clear: stabilize performance, close revenue leakage,strengthen commercial discipline, and rebuild a reliable operating cadence. Inyears two and beyond, the CRO will build on that foundation to accelerateprofitable, sustainable growth. We are looking for a leader who can unify ourrevenue strategy, strengthen go-to-market execution, and help build a moreintegrated commercial engine for the future.

The Armstrong Company is a third-generation logistics business withapproximately 34 owned locations, 1,400+ employees, and more than 5 millionsquare feet of warehousing space. Our platform serves customers across multipleservice lines, including:

• Supply Chain Solutions (warehousing, distribution, transportation management,and final mile)
• Commercial Moving (office, facility, laboratory, furniture, fixtures,equipment installation)
• Residential Moving (local moves, long distance moves, global moves, employeerelocations)

Armstrong has grown through strong execution, operational excellence, anddisciplined acquisition. Our revenue flows through a distributed network ofowned locations and independent booking agencies. Success in this role requiresdriving change through influence, partnership, and accountability—not solelythrough direct authority.

The CRO will lead the company’s enterprise-wide revenue strategy across allmajor revenue streams. This executive will be responsible for creating adisciplined, data-driven, and scalable revenue organization that improvesvisibility, strengthens execution, and drives profitable growth. The CRO willestablish and lead a revenue operations capability that provides theforecasting, pipeline rigor, CRM adoption, analytics, pricing governance, andsales enablement needed to support the Company’s turnaround and long-term growthobjectives.

This role is well suited for a leader who understands how to stabilize andimprove revenue performance in operationally complex businesses; navigate bothdirect-sales and partner-influenced go-to-market models; and lead meaningfulchange while building trust in a relationship-driven, family-built organization.

The CRO will report to the CEO and have direct oversight of the nationalsalesforce, centralized account, and customer management teams.

• Own enterprise-wide revenue strategy across Armstrong’s business lines, withan initial focus on stabilizing performance, improving commercial discipline,and building the foundation for profitable growth.
• Build and lead a Revenue Operations function that owns revenue operatingcadence, forecast accuracy, pipeline hygiene, CRM discipline, reporting, andperformance visibility.
• Align sales, business development, pricing, sales enablement, and commercialexecution around common goals, metrics, processes, and accountabilitystandards.
• Build a more unified and accountable go-to-market model across Armstrong’smulti-market footprint, owned locations, and independent booking-agencynetwork.
• Drive adoption and effective use of Armstrong’s moving/van-line CRM andLeadingEdge lead platform, ensuring data quality, consistent processes, andactionable reporting.
• Use close-rate benchmarking, salesperson analytics, pipeline data, and marketperformance insights to identify leakage, improve conversion, and increasesales productivity.
• Establish and manage a disciplined forecast and pipeline-review process thatimproves visibility, accuracy, and decision-making across the revenueorganization.
• Own lead economics and demand-generation performance, including lead ROI,cost-per-booked-move performance, and demand-generation effectiveness.
• Strengthen pricing discipline and CPQ governance across multiple servicelines.
• Design or improve sales enablement through incentive compensation redesign,performance-management, and accountability systems that reinforce desiredbehaviors and outcomes.
• Drive cross-selling opportunities across moving, relocation, warehousing,distribution, transportation management, and final-mile offerings.
• Help expand Armstrong’s presence in strategic growth areas, especially supplychain and final mile.
• Partner with executive leadership to align revenue strategy with broaderbusiness priorities and clarify decision rights, accountability, andcommercial operating expectations.
• Help shape the long-term commercial model as the business continues toevolve, acquire, and grow.

During the first 12 months, the CRO will be expected to establish a clearcommercial baseline, implement a disciplined revenue operating cadence, anddemonstrate measurable improvement in the core drivers of revenue performance.Specific first-year targets will be finalized with executive leadership and mayinclude forecast accuracy, close-rate improvement, cross-sell attachment, CRMadoption, lead ROI, and sales productivity.

• A stabilized and more predictable revenue engine with clear visibility intopipeline, conversion, pricing, and performance.
• Greater forecast accuracy & stronger discipline in pipeline management, CRMadoption, and revenue reporting.
• Improved close rates, lead conversion, and sales productivity throughdata-driven coaching, process improvement, and accountability.
• Stronger lead economics and demand-generation effectiveness, includingimproved consistency in cost-per-booked-move performance.
• Improved pricing discipline and CPQ governance across business lines.
• Increased cross-selling across the portfolio and better alignment amongteams, markets, and revenue motions.
• A scalable Revenue Operations model that supports continued growth andacquisition integration.

We are seeking a commercially sophisticated, operationally grounded executivewho combines strategic thinking with strong execution. This role requires aleader who can raise performance standards, create data-driven discipline, anddrive meaningful change while working effectively in a relationship-driven,family-built organization.

• Experience in channel, partner, franchise, dealer, agency, or similarlydistributed go-to-market environments.
• Senior Revenue Operations or sales leadership experience in a complex,multi-segment business.
• Demonstrated success stabilizing, rebuilding, or improving revenue beforescaling growth.
• Experience in logistics, supply chain, transportation, industrial services,relocation, or related business services.
• Track record of building rigor around forecasting, pipeline management, CRMownership and adoption, performance reporting, compensation design, andperformance accountability.
• Strong BI and analytics fluency, including the ability to interpret sales,conversion, pipeline, and productivity data and translate insights intoaction.
• Experience leading or building a Revenue Operations function and establishingthe systems, processes, and operating cadence that support revenueperformance.
• Experience managing pricing and sales enablement in a multi-service-lineenvironment.
• Experience with demand generation, lead economics, lead ROI, and conversionperformance.
• Ability to influence across a broad network of stakeholders while drivingmeaningful change.
• Strong analytical and operational mindset with comfort leading throughmetrics and data.

• Supply chain, 3PL, warehousing, transportation management, or final-milecommercial leadership.
• Experience with moving/van-line CRM + LeadingEdge lead platforms.
• Commercial integration experience in acquisitive or multi-entityenvironments.
• Experience leading multiple types of commercial teams, including field,inside, and enterprise sales.

• High accountability and strong commercial and operational judgment.
• A disciplined, metrics-oriented approach with the ability to turn data intoclear priorities and decisive action.
• Confidence paired with humility, curiosity, and the ability to build trustacross different teams.
• A change-agent mindset that respects and strengthens Armstrong’s culturewhile maintaining the courage to challenge legacy practices, raise standards,and make needed improvements.
• Ability to lead through influence across a distributed network and createalignment without relying solely on direct authority.

• Opportunity to lead the stabilization and long-term transformation of anational, multi-line logistics platform.
• High autonomy and meaningful executive influence over strategy and revenueperformance.
• A diverse and expanding business across logistics, warehousing, moving, andfinal mile.
• A strong operational backbone with substantial runway for revenuetransformation and growth.
• The opportunity to build a modern, world-class revenue organization andRevenue Operations capability.

Memphis headquarters preferred, though we will consider the right candidate in ahybrid arrangement given our multi-market footprint. The role requires regulartravel to Armstrong locations, key markets, and agency partners; anticipatedtravel expectations will be discussed during the recruitment process